Diane Kegley

  • 6 Strategies for Segmenting Website Visitors for Real-Time Personalization

    …, and hunches. Using low-cost methodologies and measuring results across different segments lets data be the driver and will lead to clear and dramatic gains.” (Diane Kegley, RichRelevance) 2. Know whom and what you’re after. “Like any marketing initiative, real-time personalization has to begin with defined goals and a clear understanding of your target…

    Stephanie Miles/ Street Fight- 17 readers -
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