• Yahoo Adds Deeper Targeting to Yahoo Gemini, Expands Preferred Partner Program

    Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.

    Justin Lafferty/ AllFacebook- 13 readers -
  • Some Social Media Stats from 2014 to Help Plan 2015

    … Seems as though every time we get a plan and process in place that the behavior of prospects online changes. The only constant in online marketing is that it’s constantly evolving and we must be agile to adjust with the changes. Which social media platform is growing fastest? Which has the youngest audience? The highest visitation rate? Which…

    Douglas Karr/ Marketing Technology Blogin Social- 10 readers -