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Yahoo recently announced some improvements to its Gemini platform, a cross-device marketplace for search and native advertising. Namely, advertisers can now target by optimizing conversions toward a target cost per acquisitions, making sure advertising messages get in front of the right people. Through Gemini, advertisers can also target people based on their own first-party data.
… Seems as though every time we get a plan and process in place that the behavior of prospects online changes. The only constant in online marketing is that it’s constantly evolving and we must be agile to adjust with the changes. Which social media platform is growing fastest? Which has the youngest audience? The highest visitation rate? Which…
… our processes to make sure we have people focused on this part of our digital marketing strategy.” Often, though, the task of generating an endless stream of content falls to an individual, and that requires an equally endless stream of topic ideas. Kevin Lee, founder of New York-based digital marketing agency Didit, suggests bloggers make…