Digiday

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 18 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it. From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions…

    AllFacebookin Social How To's- 17 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 13 readers -
  • Did Brands Kill Peach?

    … the top 100 most popular free iTunes apps. By January 12, we already had our requisite Digiday article about how brands like Asos, J.Crew, and Merriam-Webster were jumping on the network. But today, Peach is essentially dead, nowhere to be seen among the top apps on iTunes. Was an influx of brand activity what killed Peach? In all likelihood, no—that’s…

    Joe Lazauskas/ The Content Strategistin Social- 11 readers -
  • Why Is Facebook Engagement Suddenly Dropping?

    …, leading to drops in traffic to external publisher sites. Those concerns now seem warranted. As Digiday reported last week, Facebook referral traffic plunged 32 percent from January to October. Over that period, Facebook referral traffic (on desktop, not mobile) to BuzzFeed fell 41 percent. For Fox News, the drop was 48 percent. For the Huffington Post…

    Kieran Dahl/ The Content Strategistin Social- 17 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
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