Digiday

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 18 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … of demonstrating ROI “We paid $300,000 for a few photographs because the CEO’s kid liked someone.” “Too much” is a relative term and impossible to discuss without considering the value influencers bring. Determining that value relies on metrics. As costs increase, it becomes more important to have reliable metrics. When you are spending $300,000, you want…

    AllFacebookin Social How To's- 17 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 13 readers -
  • Did Brands Kill Peach?

    … the top 100 most popular free iTunes apps. By January 12, we already had our requisite Digiday article about how brands like Asos, J.Crew, and Merriam-Webster were jumping on the network. But today, Peach is essentially dead, nowhere to be seen among the top apps on iTunes. Was an influx of brand activity what killed Peach? In all likelihood, no—that’s…

    Joe Lazauskas/ The Content Strategistin Social- 10 readers -
  • Why Is Facebook Engagement Suddenly Dropping?

    …, leading to drops in traffic to external publisher sites. Those concerns now seem warranted. As Digiday reported last week, Facebook referral traffic plunged 32 percent from January to October. Over that period, Facebook referral traffic (on desktop, not mobile) to BuzzFeed fell 41 percent. For Fox News, the drop was 48 percent. For the Huffington Post…

    Kieran Dahl/ The Content Strategistin Social- 14 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
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