Digiday

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 13 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … of demonstrating ROI “We paid $300,000 for a few photographs because the CEO’s kid liked someone.” “Too much” is a relative term and impossible to discuss without considering the value influencers bring. Determining that value relies on metrics. As costs increase, it becomes more important to have reliable metrics. When you are spending $300,000, you want…

    AllFacebookin Social How To's- 16 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 12 readers -
  • Did Brands Kill Peach?

    … adoption, when done right, makes a lot of sense. But things are getting excessive. Take Peach, the latest social network to rise and fall in two weeks, like the app version of Ben Carson’s presidential campaign. Starting on January 8, Peach—which is basically Facebook Messenger with Slack commands1—got a groundswell of media attention and cracked…

    Joe Lazauskas/ The Content Strategistin Social- 10 readers -
  • Why Is Facebook Engagement Suddenly Dropping?

    … the estimated total monthly interactions (i.e., comments, likes, shares) for The New York Times since May: Here’s that same data for Gawker: And for Refinery29: Seeing a trend? Almost without exception—seriously, plug any publisher into SumoRank—total engagement on Facebook is down since May. You could argue that this is an obvious result…

    Kieran Dahl/ The Content Strategistin Social- 13 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • Why Twitter is Not Your Bae

    …: Twitter is such an incredibly blunt object. On Facebook now, with interest targeting, you could say something using the word “bae” in it and target it as an interest to “whatever them kids like these days” or some other type of interest targeting, and that would automatically send that message only to people who might actually know what “bae…

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 16 readers -
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