Digiday

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it. From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions…

    AllFacebookin Social How To's- 18 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    … By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money. As reach alone is becoming a far less important metric…

    AllTwitterin Social- 13 readers -
  • Did Brands Kill Peach?

    … adoption, when done right, makes a lot of sense. But things are getting excessive. Take Peach, the latest social network to rise and fall in two weeks, like the app version of Ben Carson’s presidential campaign. Starting on January 8, Peach—which is basically Facebook Messenger with Slack commands1—got a groundswell of media attention and cracked…

    Joe Lazauskas/ The Content Strategistin Social- 12 readers -
  • Why Is Facebook Engagement Suddenly Dropping?

    …, leading to drops in traffic to external publisher sites. Those concerns now seem warranted. As Digiday reported last week, Facebook referral traffic plunged 32 percent from January to October. Over that period, Facebook referral traffic (on desktop, not mobile) to BuzzFeed fell 41 percent. For Fox News, the drop was 48 percent. For the Huffington Post…

    Kieran Dahl/ The Content Strategistin Social- 17 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
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