Digiday

  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it. From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions…

    AllFacebookin Social How To's- 19 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 14 readers -
  • Did Brands Kill Peach?

    … the top 100 most popular free iTunes apps. By January 12, we already had our requisite Digiday article about how brands like Asos, J.Crew, and Merriam-Webster were jumping on the network. But today, Peach is essentially dead, nowhere to be seen among the top apps on iTunes. Was an influx of brand activity what killed Peach? In all likelihood, no—that’s…

    Joe Lazauskas/ The Content Strategistin Social- 18 readers -
  • Why Is Facebook Engagement Suddenly Dropping?

    …, leading to drops in traffic to external publisher sites. Those concerns now seem warranted. As Digiday reported last week, Facebook referral traffic plunged 32 percent from January to October. Over that period, Facebook referral traffic (on desktop, not mobile) to BuzzFeed fell 41 percent. For Fox News, the drop was 48 percent. For the Huffington Post…

    Kieran Dahl/ The Content Strategistin Social- 20 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … then most softer launches would have. “This type of marketing can be very effective at driving initial awareness of a new content site,” said Social Media Explorer | SME Digital CEO Nichole Kelly. “However, when people get there it has to have what they are looking for to make it sticky. The sticky factor is something I’ve seen far less of.” Bad…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
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