Digiday

  • E! News Snapchat Discover Series The Rundown Going Biweekly

    … Najarian told Patel: We’ve created systems so that people can see who is producing what on a specific topic and those materials can then be shared and utilized by everybody–whether it’s someone producing content for Snapchat, or Facebook, or TV. It’s an evolution of (Snapchat’s) platform and product that comes out of their focus on video. There are going to be more publishers that push out episodic content. Snapchat users: Have you ever watched The Rundown? …

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • How Your Content Strategy Can Increase Your Social Footprint

    … The New York Times, Digiday and Slate investing in their own creative agencies–T Brand Studios, Custom and Slate Custom, respectively. #Goals If you want your sponsored content campaigns to generate meaningful social chatter, you need to provide some sort of value to consumers and emulate the style and sophistication of good editorial content–whether…

    AllTwitterin Social Content How To's- 36 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    …, and in a way that’s visible to their social graphs. Take a look at Charmin. The company used #tweetfromtheseat, an easily abused hashtag, for a campaign in 2014. Toilet paper isn’t easy to market, but this campaign was an instant hit. Laura Dressman, Charmin’s communications manager, recently told Digiday that a big part of the brand’s multichannel…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … that influencers can be paid hundreds of thousands of dollars just to “take some photos.” Brands are forking out serious cash to access influencers’ audiences, who may otherwise be resistant to their advertising. And those payments have continued to rise each year as brands recognize the effectiveness of influencer marketing. In fact according to SocialPR Chat…

    AllFacebookin Social How To's- 19 readers -
  • The Biggest Problem With Micro-Influencers (and How to Solve It)

    …—influencers who, despite a smaller reach, deliver great bang for the buck when it comes to engagement. A recent study reported in Digiday states that Instagram followers with under 1,000 followers have a like rate of about 8 percent. Those with 1,000 to 10,000 have a rate around 4 percent. As the follower rate grows, engagement drops even further…

    AllTwitterin Social- 14 readers -
  • Did Brands Kill Peach?

    … a take too hot to pick up. But it’s worth noting that Peach is the latest in a string of apps to shoot to fame, get flooded by brands, and fail soon after. It happened to Meerkat. It even happened to Ello, which explicitly banned brands but saw them join anyway, in part due to marketing blogs urging them on. I understand the temptation to jump…

    Joe Lazauskas/ The Content Strategistin Social- 18 readers -
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