• E! News Snapchat Discover Series The Rundown Going Biweekly

    … of viewers returning on a weekly basis. The five-minute episodes of The Rundown are hosted by E! News correspondent Erin Lim, and E! News told Patel it will also produce red carpet specials of the series for events such as the Golden Globe Awards, the Grammy Awards and the Academy Awards. E! News executive vice president and general manager John…

    David Cohen/ AllFacebookin Facebook- 23 readers -
  • How Your Content Strategy Can Increase Your Social Footprint

    … The New York Times, Digiday and Slate investing in their own creative agencies–T Brand Studios, Custom and Slate Custom, respectively. #Goals If you want your sponsored content campaigns to generate meaningful social chatter, you need to provide some sort of value to consumers and emulate the style and sophistication of good editorial content–whether…

    AllTwitterin Social Content How To's- 36 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 19 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … From Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead. Despite the ascendancy of digital channels, more than 50 percent of online ad impressions aren’t actually seen…

    AllFacebookin Social Facebook How To's YouTube- 40 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    … Influencer marketing has come a long way. Big-name influencers are demanding big dollars, and if a recent “confessions” article in Digiday is anything to go by, not everyone is happy about it. From getting paid too much to being chosen simply based on the recommendation of the CEO’s child, it raised some interesting questions…

    AllFacebookin Social How To's- 19 readers -
  • Did Brands Kill Peach?

    … the top 100 most popular free iTunes apps. By January 12, we already had our requisite Digiday article about how brands like Asos, J.Crew, and Merriam-Webster were jumping on the network. But today, Peach is essentially dead, nowhere to be seen among the top apps on iTunes. Was an influx of brand activity what killed Peach? In all likelihood, no—that’s…

    Joe Lazauskas/ The Content Strategistin Social- 23 readers -
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