• #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers — and it means that advertisers can better plan their marketing budgets with a focus on proven results. At Street…

    Street Fightin How To's- 15 readers -
  • The Rising Cost of Influencer Marketing: How Much Is Too Much?

    …, marketers that implemented influencer marketing campaigns earned an average of $6.85 in media value for every $1 they spent on paid media. And 81 percent of marketers say influencer marketing is effective. But as the price tag continues to climb, it becomes more and more important to justify the cost. Metrics matter: The importance…

    AllFacebookin Social How To's- 17 readers -
  • Did Brands Kill Peach?

    … the top 100 most popular free iTunes apps. By January 12, we already had our requisite Digiday article about how brands like Asos, J.Crew, and Merriam-Webster were jumping on the network. But today, Peach is essentially dead, nowhere to be seen among the top apps on iTunes. Was an influx of brand activity what killed Peach? In all likelihood, no—that’s…

    Joe Lazauskas/ The Content Strategistin Social- 10 readers -
  • Why Is Facebook Engagement Suddenly Dropping?

    … the estimated total monthly interactions (i.e., comments, likes, shares) for The New York Times since May: Here’s that same data for Gawker: And for Refinery29: Seeing a trend? Almost without exception—seriously, plug any publisher into SumoRank—total engagement on Facebook is down since May. You could argue that this is an obvious result…

    Kieran Dahl/ The Content Strategistin Social- 14 readers -
  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … to create your own terrier-tory.” BarkPost has managed to do so at its dog-focused content site with a unique voice and a focus on high-quality content. And over at the PetFlow blog, founder Alex Zhardanovsky has leveraged the power of data to become an alpha dog in the pet content world. Puppyhood doesn’t stand out from the pack just yet. Good puppy…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
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