Digital

  • Tis’ the Season for Mobile Conversions

    …If your website doesn’t accommodate a mobile-first design approach, then you missed the mark this holiday season. According to Adobe Analytics, smartphones and tablets will account for over 54% of all website visits for e-commerce retail sites, making the importance of a mobile-first approach more important than ever. Even if your site…

    Starmark- 11 readers -
  • Ready for the Mobile Re-Index?

    …If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friendly sites higher priority in search rankings. In the end, some of the concern over major disruptions to page rank in 2015 might have been a bit overstated – but according to some... View Article…

    Starmark- 6 readers -
  • Prepare to make your website ADA compliant

    …ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives are merging with daily physical needs for acquiring products and services, lawsuits citing ADA accessibility on consumer websites have recently cropped up in several states…

    Starmark- 11 readers -
  • 3 cost-effective ways to update a brand’s online look

    … the occasional polish. One brand that does this really well is Apple with the launch of its new products each year. The logo remains the same but little changes are made to colours, text, photography and the design — all building on the existing brand. So, what are some things that you can do with your already strong and established brand to help…

    Lush Digital- 16 readers -
  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising…

    Starmark- 11 readers -
  • Designing a resort’s website that encourages consumers to stay a while

    …Azul Beach Resorts is a family of four high-end Caribbean destinations under the Karisma Hotels & Resorts umbrella. However, Azul Beach Resorts lacked a web identity of its own and instead lived within the Karisma website, among the nine other Karisma luxury hotel families. After completing a rebranding exercise, Starmark recommended a stand…

    Starmark- 14 readers -
  • Why should your business embrace the UX principle?

    …Having a smart User Experience (UX) design could be the competitive advantage you need to achieve those aggressive business goals so it’s critical that businesses, large and small, start thinking about the end-user and how they’re going to feel when they experience your product or service. Solid UX design will generate meaningful engagement…

    Starmark- 14 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students…

    Starmark- 14 readers -
  • Snapchat’s new ad manager simpifies advertising for for small businesses

    …As consumers continue to spend more time consuming digital media, advertisers should consider increasing their budget into digital channels especially now that Snapchat has launched its Snapchat Ad Manager, a new tool that allows advertisers of all sizes to purchase their own ads, setup campaigns with targeting, and monitor analytics on desktop or via a... View Article…

    Starmark- 13 readers -
  • Turn Facebook into a Lean, Mean, Lead Generation Machine

    …Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told... View…

    Starmark- 15 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Get personal with marketing automation

    …If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you to return and complete a purchase you had abandoned, chances are you’ve already seen marketing automation in action. Marketing automation platforms allow you to manage all your…

    Starmark- 19 readers -
  • Can Data Visualization improve your bottom line?

    …Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. While there’s a lot of talk about developing…

    Starmark- 18 readers -
  • How Google is Winning the Fake News Battle

    … 2 May 2017 | Evie Palaiochorinou How Google is Winning the Fake News Battle Fake news quickly became a destructive force last autumn after grabbing the headlines. Search engines soon jumped into battle against fake news websites and publishers in order to defend their ground. As many will be aware, Google and Facebook have been two of the major…

    Tamar SEO and Social Blogin SEO Google Facebook How To's- 24 readers -
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