Digital

    • Prepare to make your website ADA compliant

      ADA (American Disabilities Act) compliance has been a requirement for government & public entity websites for nearly 20 years. However, as the general public’s online lives a ...

      Starmark- 11 readers -
    • Ready for the Mobile Re-Index?

      If you’ve been following the SEO news, you may have heard rumblings of Google’s next Mobilegeddon–the famous 2015 algorithm update that gave mobile-friend ...

      Starmark- 5 readers -
  • 3 cost-effective ways to update a brand’s online look

    … and “on trend”. But as the years went on, as functional as it was, it just started to feel stale. The same thing happens to your digital assets. Whether it’s your video productions, print collateral or website, it’s always good to keep these things fresh. That doesn’t mean you need a complete rebranding, just that you need to give everything…

    Lush Digital- 16 readers -
  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising…

    Starmark- 11 readers -
  • Designing a resort’s website that encourages consumers to stay a while

    …Azul Beach Resorts is a family of four high-end Caribbean destinations under the Karisma Hotels & Resorts umbrella. However, Azul Beach Resorts lacked a web identity of its own and instead lived within the Karisma website, among the nine other Karisma luxury hotel families. After completing a rebranding exercise, Starmark recommended a stand-alone website to... View Article…

    Starmark- 14 readers -
  • Why should your business embrace the UX principle?

    …Having a smart User Experience (UX) design could be the competitive advantage you need to achieve those aggressive business goals so it’s critical that businesses, large and small, start thinking about the end-user and how they’re going to feel when they experience your product or service. Solid UX design will generate meaningful engagement…

    Starmark- 14 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students and faculty alike struggled to find essential... View Article…

    Starmark- 14 readers -
  • Snapchat’s new ad manager simpifies advertising for for small businesses

    …As consumers continue to spend more time consuming digital media, advertisers should consider increasing their budget into digital channels especially now that Snapchat has launched its Snapchat Ad Manager, a new tool that allows advertisers of all sizes to purchase their own ads, setup campaigns with targeting, and monitor analytics on desktop or via a... View Article…

    Starmark- 13 readers -
  • Turn Facebook into a Lean, Mean, Lead Generation Machine

    …Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told... View…

    Starmark- 15 readers -
  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Get personal with marketing automation

    …If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you to return and complete a purchase you had abandoned, chances are you’ve already seen marketing automation in action. Marketing automation platforms allow you to manage all your marketing... View Article…

    Starmark- 19 readers -
  • Can Data Visualization improve your bottom line?

    …Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. While there’s a lot of talk about developing... View Article…

    Starmark- 18 readers -
  • How Google is Winning the Fake News Battle

    … Beat the fake news sites in the SERPs If you want to ensure your website is robust and authoritative enough to ensure it’s beating fake news sites in the SERPS speak to the Tamar experts. We can help you implement structured data as well as ensuring your content is authoritative so you can reach position 0 and overtake the fake news sites. Evie Palaiochorinou Digital Marketing Specialist …

    Tamar SEO and Social Blogin SEO Google Facebook How To's- 24 readers -
  • Is ‘brand’ the only future ranking signal for SEO?

    … factor for SEO? There are currently a number of branded signals that make up the estimated 200-part Google algorithm, from non-hyperlinked brand mentions (Co-Citations), to brand plus searches, (searches carried out with your brand name and associated service or product, ie. ‘Tamar SEO’ or ‘Tamar digital agency’). Even since 2008, when Google…

    Tamar SEO and Social Blogin Paid Search SEO Content- 19 readers -
  • The Future of Image Search

    … a ‘keyword match’ and a number of possible source URLs. There are useful tools and features out there when it comes to object recognition, but this is not revolutionary, and it hasn’t change the game. Where does ‘reality’ fit in? What could really have an effect on our everyday lives is VR (virtual relaity). Tech giants such as Google and Microsoft…

    Tamar SEO and Social Blogin SEO- 17 readers -
  • OK Google. What does Voice Search mean for SEO?

    … 29 March 2017 | James Jezusek OK Google. What does Voice Search mean for SEO? The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching…

    Tamar SEO and Social Blogin SEO Google- 26 readers -
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