Digital

  • Our New Post-Cookie Reality

    …Apple’s latest release of iOS 11, featured on the iPhone X, includes a (pretty cool) Safari browser feature called Intelligent Tracking Prevention. ITP takes Apple’s user privacy commitment to new heights, using AI-derived techniques to set stricter time limits on first- and third-party web cookies. While a wake-up call to the digital advertising industry, Apple’s... View Article…

    Starmark- 6 readers -
  • Charting the new course for a southern-Florida university website

    …Florida Atlantic University (FAU) is based in Boca Raton, serving 30,000+ students through its 10 colleges and multiple campuses in southeast Florida. The school’s current website was fragmented, lacked responsiveness needed for today’s mobile-centric society, and didn’t fit the needs of its core audience: digital native millennials. Students…

    Starmark- 14 readers -
  • Snapchat’s new ad manager simpifies advertising for for small businesses

    …As consumers continue to spend more time consuming digital media, advertisers should consider increasing their budget into digital channels especially now that Snapchat has launched its Snapchat Ad Manager, a new tool that allows advertisers of all sizes to purchase their own ads, setup campaigns with targeting, and monitor analytics on desktop or via a... View Article…

    Starmark- 13 readers -
  • Turn Facebook into a Lean, Mean, Lead Generation Machine

    …Most B2B advertisers typically look at social media as a top-of-the-funnel tactic when it comes to lead generation. If social is even considered into to the mix, many will lean towards a LinkedIn strategy, which makes total sense since LinkedIn operates the world’s largest professional network with 467 million members. But what if we told... View…

    Starmark- 15 readers -
  • Get personal with marketing automation

    …If you’ve ever received a personalized followup based on an opt-in or commerce action you have taken, or have ever received emails with special offers persuading you to return and complete a purchase you had abandoned, chances are you’ve already seen marketing automation in action. Marketing automation platforms allow you to manage all your…

    Starmark- 19 readers -
  • Can Data Visualization improve your bottom line?

    …Albert Einstein once said, “Information is not knowledge.” If information were knowledge, we would all be marketing geniuses. Marketers often have vast customer data, during and after a marketing campaign, but it is often stored in a variety of systems and formats, and scattered among departmental silos. While there’s a lot of talk about developing…

    Starmark- 18 readers -
  • How Google is Winning the Fake News Battle

    …: Unsplash.com Problematic Search Suggestions Reporting System In February, Google rolled out a test that would give users the opportunity to report any offensive and problematic search suggestions. This way, Google hopes to collect enough insightful data in order to change their algorithm to improve search suggestions, instead of having to go around…

    Tamar SEO and Social Blogin SEO Google Facebook How To's- 22 readers -
  • The Future of Image Search

    … a ‘keyword match’ and a number of possible source URLs. There are useful tools and features out there when it comes to object recognition, but this is not revolutionary, and it hasn’t change the game. Where does ‘reality’ fit in? What could really have an effect on our everyday lives is VR (virtual relaity). Tech giants such as Google and Microsoft…

    Tamar SEO and Social Blogin SEO- 17 readers -
  • OK Google. What does Voice Search mean for SEO?

    … to determine intent behind user queries and focused more on semantic language. It accelerated a change in SEO to focusing more on inherently useful and in-depth content, rich with context, rather than keywords. Voice search is another step in this direction and shows us that it’s more and more important to be aware of “the why” behind what users…

    Tamar SEO and Social Blogin SEO Google- 26 readers -
  • Google’s ‘Fred’ update – Two Weeks On

    … 29 March 2017 | Joe Paul Google’s ‘Fred’ update – Two Weeks On Two weeks ago we had our say on Google’s now infamous ‘Fred’ update, named endearingly after Google’s Gary Illyes’ pet fish. There was a lot of chatter in the search community, but until recently, nothing was confirmed by Google. However, in a Webmaster hangout on Friday 24th…

    Tamar SEO and Social Blogin SEO Google- 20 readers -
  • Google’s Mobile-first Index

    … on desktop, but rather only the mobile version of your content. Be sure to implement structured data on your mobile site. Even if you have a mobile site, you still need AMP in case your page load speeds are low. If you are not sure whether your website will survive the mobile-first index roll-out, Tamar experts are always here to offer their help. Talk to us to find out more! Evie Palaiochorinou Digital Marketing Specialist …

    Tamar SEO and Social Blogin SEO Google- 21 readers -
  • Machine Learning Masterclass #8: The Future of Machine Learning

    … 21 March 2017 | Beth Crane Machine Learning Masterclass #8: The Future of Machine Learning We have reached the end of our Machine Learning Masterclass series. Throughout this series, we have given an introduction to Machine Learning, investigated the tools being used to implement it, and explored how it is already being used in digital…

    Tamar SEO and Social Blogin SEO- 21 readers -
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