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… Snapchat parent Snap Inc. acquired ad-tech company Flite, “multiple sources” told Kurt Wagner of Recode. Wagner reported that the deal is an acqui-hire, meaning that Snap Inc. was more focused on the Flite team than on its technology. According to Wagner, Flite focuses on content creation, such as tools that enable brands to create digital ads, 360-degree video ads and vertical video ads optimized for mobile. Readers: What are your thoughts on this acquisition by Snap Inc.? …
… The Trustworthy Accountability Group (TAG) is a group of people and businesses from throughout the digital advertising industry who have gotten together to help address the problem of ad fraud. They have been around for a while now, and have made some nice contributions to the fight against fraud. According to a new announcement, however…
Of all the major social networks around today, Pinterest seems to be the one lagging behind when it comes to generating advertising revenue. They just launched ‘promoted pins’ not too long ago, and that is well after all the other networks had already offered a number of different options to entice marketers.
… Many marketers have been using Facebook ads to promote app installs. This is a great option for many because of the fact that most people on Facebook today are already using mobile apps, and often engaging with Facebook itself from within the mobile app. Up until this point, however, Facebook only allowed app install ads that link directly…