Digital Advertising

  • State of Hyperlocal: Early Returns From Street Fight’s Annual Survey

    … boosting local spending recently, social and mobile topped the list. Advertising and marketing services agencies rated local website spending higher than mobile marketing. Outside of agencies, execs at technology companies and local publishers were less bullish on paid search, but seeing better increases in data and analytics. Over half of all…

    Street Fightin Paid Search Mobile- 6 readers -
  • Coalition for Better Ads to make digital ads great again

    … A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.” Supported by founding members like Google, Facebook, Unilever, Procter & Gamble, GroupM and the Interactive…

    Search Engine Watch- 11 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    …, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 11 readers -
  • TrueView for Shopping offers retailers more engagement opportunities

    … will be paired with the right viewers. The heightened visibility and ease of conversion makes TrueView a lucrative advertising option with videos. The post TrueView for Shopping offers retailers more engagement opportunities appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 9 readers -
  • PPC + SEO = A Winning Team for Search Marketing Success

    … that answer to be No! Strategic Paid Digital Media only enhances search performance and boosts organic activity. And for skeptics, here are a few recent stats on the integration of paid and organic search efforts: Integrating PPC and organic SEO efforts results on average in a 25% increase in organic traffic (Business2Community) 50% of clicks…

    TopRank®in SEO- 17 readers -
  • Who’s Hiring In Growth Marketing: Sun Basket, Spotify, Zulily

    … Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Digital Marketing Manager, User Acquisition and Growth, Sun Basket (California) Company Brief Created by a Webby-Award winning team and backed by top-tier investors, Sun Basket makes cooking healthy food…

    Nanigans- 11 readers -
  • Story Placement: The Mobile Era of Video Advertisement

    … In the face of a mobile revolution, we need to reconsider where we’re telling stories and how we tell them. Enter, mobile video advertising. The post Story Placement: The Mobile Era of Video Advertisement by @LoloLoyalty appeared first on Search Engine Journal. …

    Search Engine Journal- 9 readers -
  • Five stats that sum up the rise of ad blocking

    … Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions. To mark…

    Search Engine Watch- 13 readers -
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