Digital Advertising

  • 2017: Why Paid Media is More Important Than Ever This Year

    … we create gets discovered, it’s necessary to put some investment behind it. Display Ad Fatigue Using fatigue with display ads to justify investing in paid media? I know, but bear with me for a second -- We’re starting to see a lot of fatigue with certain types of advertising. Check out the top reasons survey respondents give for blocking digital…

    ROI Factor Blogin Paid Search- 16 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    …, bids, placements, landing pages, and audiences to scale campaigns efficiently Prioritizing efforts and budgets to meet company goals Coordinating copy and the banner ad design process with our in-house design team For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 30 readers -
  • A Complete Guide to Cross-Channel Remarketing Campaigns

    … Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels and audiences in order to get the best possible results. The post A Complete Guide to Cross-Channel Remarketing Campaigns by @tamweintraub appeared first…

    Search Engine Journal- 9 readers -
  • Five most interesting search marketing news stories of the week

    … revealed its plans yet [for the feature], it could be an interesting addition to its database which may even lead to further plans on building users’ reviews and gather more features on its own site.” Digital to receive the lion’s share of new ad spending in 2017 Some good news for digital advertising business: according to GroupM, the world’s…

    Search Engine Watchin Social- 21 readers -
  • Who’s Hiring In Growth Marketing: Square, TrueFacet, Crunchyroll

    … during and after campaign launches and improve where needed For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 21 readers -
  • Who’s Hiring In Growth Marketing: Casper, DraftKings, Capital One

    … and new tactics and ideas as needed Further defining and implementing a social media center of excellence model For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 24 readers -
  • Who’s Hiring In Growth Marketing: American Well, TrueFacet, Grubhub

    … with acquisition and CRM teams to grow new customer base and to increase order frequency among existing diners through social ads For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 18 readers -
  • Hefty Takes Over Ad Space to Clean Up the 2016 Election

    … As the presidential election rapidly approaches, we’ve been bombarded (to say the least) with a surplus of digital ads, social media posts, emotional commercials, and sponsored material surrounding the candidates and their campaigns. Regardless of which candidate you support, it’s fair to say that this year, the negative banter surrounding both…

    ROI Factor Blog- 16 readers -
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