Digital Advertising

  • Digital Advertising: Are you Making the Most Out of Your Budget?

    … Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure…

    Omar Kattan/ Omar Kattan- 11 readers -
  • What Your Brand Needs To Know About Podcast Advertising

    … familiar with podcast advertising. With that in mind we put together a list of some of the things to know if you’re considering launching a campaign: Listener numbers are growing Aided, in part, by the phenomenon that was 2014’s smash hit, Serial, podcasts are experiencing something of a renaissance. Listener numbers are on the rise -- from 8% of the US…

    ROI Factor Blog- 17 readers -
  • 2017: Why Paid Media is More Important Than Ever This Year

    Marketers get really excited when we think we have the opportunity to promote something for free. And why not? It makes sense to take advantage of those rare instances of free promotion. The reality, however, is that rarely can you get something for nothing, especially when it comes to marketing. In 2017 we’re looking closely at how and where we invest in paid media because the ...

    ROI Factor Blog- 17 readers -
  • Who’s Hiring in Growth Marketing: Heal, Graze, Bark & Co.

    …, bids, placements, landing pages, and audiences to scale campaigns efficiently Prioritizing efforts and budgets to meet company goals Coordinating copy and the banner ad design process with our in-house design team For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 31 readers -
  • A Complete Guide to Cross-Channel Remarketing Campaigns

    … Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels and audiences in order to get the best possible results. The post A Complete Guide to Cross-Channel Remarketing Campaigns by @tamweintraub appeared first…

    Search Engine Journal- 9 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance…

    Search Engine Watchin Social- 23 readers -
Get the top posts daily into your mailbox!
More from around the web