Digital Advertising

  • Analyzing the Performance of Your Digital Advertising Campaigns

    … of appealing to their needs or desires. You can use this information to analyze what’s working and apply it to future campaigns, or existing campaigns that are under-performing. Conversion metrics Conversion metrics are the ones that are most closely tied to ROI, and for that reason they’re the ones you should pay the most attention to. It should go…

    ROI Factor Blogin Paid Search- 11 readers -
  • Boost Your Social Media Advertising Success with These 6 Pro Tips!

    … brand using social media—as well as frequent tweaks to platform algorithms—brands and marketers are finding it increasingly difficult to stand out using organic tactics. As a result, more are paying to play these days by investing in social advertising to drive awareness and engagement, as well as sales and other conversions. In fact, late last year…

    TopRank®in Social- 16 readers -
  • Why Aren’t You Using Remarketing Yet? [PODCAST]

    … Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success. The post Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal…

    Search Engine Journal- 15 readers -
  • Surprisingly, Brand Advertising Drives More Conversions Than You Think!

    … Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim. The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal. …

    Larry Kim/ Search Engine Journal- 13 readers -
  • 52% Say Majority of Their Business Marketing Activity Is Digital [DATA]

    … Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study! The post 52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 13 readers -
  • Digital Advertising: Are you Making the Most Out of Your Budget?

    … Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure…

    Omar Kattan/ Omar Kattan- 13 readers -
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