Digital Advertising

  • How We’re Building a Digital Advertising & SEO Dream Team

    … In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled…

    TopRank®in SEO- 16 readers -
  • Real Time Bidding: An Overview of Auction Types

    … Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types…

    Nanigans- 17 readers -
  • Who’s Hiring in Growth Marketing: Unique Influence, Boxed, Backstage

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 12 readers -
  • Give Influencer Content Programs a Promotional Edge with Digital Advertising

    … on influencer marketing? In my opinion influencer marketing is one of the most challenging thing to promote with paid digital advertising. Many people look at influencer marketing and content marketing in general as some magical piece of content that, when published, turns prospects into customers in a completely organic way. In reality, simply creating…

    TopRank®in Content- 11 readers -
  • Why & How to Use Sponsored Posts

    … Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them. The post Why & How to Use Sponsored Posts by @alextachalova appeared first on Search Engine Journal…

    Search Engine Journalin How To's- 10 readers -
  • Who’s Hiring in Growth Marketing: Stitch Fix, Williams-Sonoma, Build.com

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 19 readers -
  • Adobe Digital Insights: The State of the Digital Union 2017

    … of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. Mobile search cost-per-click (CPC) has risen 11% between 2014 and 2016 Tweet This!. Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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