Digital Advertising

  • Surprisingly, Brand Advertising Drives More Conversions Than You Think!

    … Why are big companies pouring so much money into brand advertising every year? What do they know that we don't? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim. The post Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim appeared first on Search Engine Journal. …

    Larry Kim/ Search Engine Journal- 13 readers -
  • 52% Say Majority of Their Business Marketing Activity Is Digital [DATA]

    … Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We've got answers for you based on our #SEJSurveySays poll plus a bonus study! The post 52% Say Majority of Their Business Marketing Activity Is Digital [DATA] by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journal- 13 readers -
  • Digital Advertising: Are you Making the Most Out of Your Budget?

    … Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic: it’s a cycle of segmentation, blasting, and performance attribution. You then tweak the reach and frequency of campaigns, rinse, and repeat. At first blush, this segment-blast-measure…

    Omar Kattan/ Omar Kattan- 11 readers -
  • What Your Brand Needs To Know About Podcast Advertising

    … familiar with podcast advertising. With that in mind we put together a list of some of the things to know if you’re considering launching a campaign: Listener numbers are growing Aided, in part, by the phenomenon that was 2014’s smash hit, Serial, podcasts are experiencing something of a renaissance. Listener numbers are on the rise -- from 8% of the US…

    ROI Factor Blog- 18 readers -
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