Digital Advertising Fraud

  • ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

    … To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers' Coalition." The industry group has hired digital advertising security…

    Ginny Marvin/ Marketing Land- 11 readers -