Digital Agency

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Posts about Digital Agency
  • Entering the Digital Space: How to Build Your Internal Team

    … at a digital marketing agency, I’m frequently confronted with this situation. My clients often understand that there is definite value in digital marketing, and will therefore engage agencies like Blue Fountain Media for a limited term to learn the ropes before looking to hire one person to handle the associated responsibilities in-house. For my clients…

    ROI Factor Blog- 13 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    … You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity…

    ROI Factor Blog- 21 readers -
  • Digital Agency Internships: Making the Most of Your Time

    … an asset to any company. At Blue Fountain Media we regularly host select groups of young professionals seeking an extensive learning experience at a digital agency. From design and development, to digital marketing and human resources, our interns work alongside various levels of experts in their selected specialty areas to ensure…

    ROI Factor Blogin Content- 16 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 36 readers -
  • Yoni Ben-Yehuda Q&A: Meet Blue Fountain Media’s New CMO

    … and get it to have great success? They incorporate great products with great marketing. In your opinion, what is the strongest digital marketing channel and why? I don’t think there is one; I feel that each company has a specific set of needs, where different marketing channels will be most optimized. I think it really does depend on the vertical…

    ROI Factor Blog- 13 readers -
  • So Excited. And We Just Can’t Hide It!

    …. Having entered a campaign we ran on behalf of DickiesStore, we’re not just thrilled to be winners, but to have a campaign we invested our heart and soul into acknowledged by an independent group of peers. ‘We’re so proud of this achievement and how incredibly well our teams worked together to make the campaign a success’ says Thomas Schonenberger…

    Stephan Marais/ MediaVision- 11 readers -
  • The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

    … no. In the case of one Fortune 20 brand, a $10 million campaign involving network television, print, packaging, digital, and social was brought to legal just three weeks before launch. Unfortunately, neither the team nor the creative digital agency had considered that the centerpiece of the program—photos uploaded by customers—might need to be moderated…

    MarketingProfsin Social- 11 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    …. Travelers rarely search the print Yellow Pages when they’re looking for stores in town. They search Google for what they’re looking for. With Google’s introduction of the Pigeon algorithm, the importance of local search was validated. Now, more than ever, consumers can find a better match of the business they’re searching for. The Most Common Mistakes…

    Bernadette Coleman/ Search Engine Journalin SEO- 17 readers -
  • Agencies erase mobile boundaries

    … Agency of the Year by industry publication Mediapost. And then, just before the year ended, the team’s planning and buying responsibilities were moved to the agency’s broader digital team. The move did not mark a decreased role for the mobile team, however. The agency is actually planning on increasing its mobile spend in 2015. Rather, having…

    John Mcdermott/ Digiday- 12 readers -
  • The hidden cost of agency freelancers

    … talent. Freelancers, in short, are often a pricey, short-term fix. A case study by agency consultancy AgencyAgile for Digiday looked at 100 projects at a “fast-growing” digital agency over a two-year period. The projects reflected $7.5 million in billings for the agency. Each was at least 100 hours long. The study found that projects using…

    Shareen Pathak/ Digiday- 8 readers -
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