Digital Agency

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Posts about Digital Agency
    • Entering the Digital Space: How to Build Your Internal Team

      I received a phone call from one of my clients recently, unrelated to the website development project we were wrapping up the information architecture documentation for. My client is the Chief Marketing Officer of a product retailer and she wanted to know, if I were her, what kind of background I would look for in a new hire to head up the digital marketing efforts at her compa ...

      ROI Factor Blog- 11 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    … You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity…

    ROI Factor Blog- 13 readers -
  • Digital Agency Internships: Making the Most of Your Time

    … an asset to any company. At Blue Fountain Media we regularly host select groups of young professionals seeking an extensive learning experience at a digital agency. From design and development, to digital marketing and human resources, our interns work alongside various levels of experts in their selected specialty areas to ensure…

    ROI Factor Blogin Content- 16 readers -
  • The Role of A Digital Agency While Growing Your Business

    … with a robust marketing department, or existing branding and creative efforts through an ad agency, it’s hard to imagine where a digital agency might fit in. While incorporating an agency into your practices may be an option you have already considered, it can be a difficult decision for a large business with an existing marketing process to casually…

    ROI Factor Blogin Social- 30 readers -
  • Yoni Ben-Yehuda Q&A: Meet Blue Fountain Media’s New CMO

    … We’re excited to announce that Blue Fountain Media has hired Yoni Ben-Yehuda as Chief Marketing Officer, effective immediately. Yoni joins us as a key member of the agency’s executive team and will oversee Blue Fountain Media’s marketing and strategy departments. A leader in identifying and instigating growth, Yoni’s expertise will guide strategy…

    ROI Factor Blog- 12 readers -
  • So Excited. And We Just Can’t Hide It!

    …We’re incredibly proud to have won the Digital Transformation Award at this year’s prestigious CIM Marketing Excellence Awards. Boom! What a night. Every year the Chartered Institute of Marketing hosts a glittering black tie event to honour and recognise agencies in the UK that are creative, original and on the frontline of their business…

    Stephan Marais/ MediaVision- 8 readers -
  • The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

    … no. In the case of one Fortune 20 brand, a $10 million campaign involving network television, print, packaging, digital, and social was brought to legal just three weeks before launch. Unfortunately, neither the team nor the creative digital agency had considered that the centerpiece of the program—photos uploaded by customers—might need to be moderated…

    MarketingProfsin Social- 10 readers -
  • This Could Be Why Your Local Listing Isn’t Ranking

    … Group an award winning Inc 500 digital agency. She has been actively involved in SEO and Internet marketing since 2001. Bernadette is passionate about all things digital including content, search, social and local. Her knowledge and experience have made her a leader in the industry and her passion for innovation and growth has led her company…

    Bernadette Coleman/ Search Engine Journalin SEO- 15 readers -
  • Agencies erase mobile boundaries

    … Agency of the Year by industry publication Mediapost. And then, just before the year ended, the team’s planning and buying responsibilities were moved to the agency’s broader digital team. The move did not mark a decreased role for the mobile team, however. The agency is actually planning on increasing its mobile spend in 2015. Rather, having…

    John Mcdermott/ Digiday- 10 readers -
  • The hidden cost of agency freelancers

    … talent. Freelancers, in short, are often a pricey, short-term fix. A case study by agency consultancy AgencyAgile for Digiday looked at 100 projects at a “fast-growing” digital agency over a two-year period. The projects reflected $7.5 million in billings for the agency. Each was at least 100 hours long. The study found that projects using…

    Shareen Pathak/ Digiday- 8 readers -
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