Digital Analytics

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 10 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 17 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 9 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … click to exit to learn more about Market Motive (because you want a superb web analytics education and certification!) and my two books. In the simplest possible implementation of this, each time someone clicks on those links, it creates a pageview that it puts in a special folder (which can then be ignored easily in other analysis). For me to track…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … the conversation away from the data to what should be done. Here are the ten lessons, in case you want to jump ahead (but why!): 1. Don't suck twice, stop creating handouts. 2. Take everything away except the absolute essential. 3. Avoid complex visualizations – they get in the way! 4. Make performance comparisons easier! 5. Convert words…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 19 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. And anything amazing. Oh, and before I forget. Definitely buy my data books! :) [Bonus: If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big .] 3. All we need is Facebook, forget our website. Of all of the things on this list, this one is the hardest…

    Avinash Kaushik/ Occam's Razor- 31 readers -
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