Digital Analytics

    • Cookies To Humans: Implications Of Identity Systems On Incentives!

      A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost – and short-term pain –, it was decide ...

      Avinash Kaushik/ Occam's Razor- 12 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    …… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. Yes, some tools can dance on their left foot and others can only do so with their right foot. Not as important as you might think. My recommended five elements are much more primal, their presence powers…

    Avinash Kaushik/ Occam's Razor- 19 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 25 readers -
  • Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

    Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a ...

    Avinash Kaushik/ Occam's Razor- 36 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 33 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 21 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … for something different. And, that is how it should be. While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you…

    Avinash Kaushik/ Occam's Razor- 35 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than…

    Avinash Kaushik/ Occam's Razor- 39 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 32 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 28 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    … the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them…

    Avinash Kaushik/ Occam's Razor- 46 readers -
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