Digital Analytics

  • Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

    … job to automation soon? (The answer was, yes.) The Now section provides advice on how investing in growing your Analytical Thinking will contribute to greater success in the role you are in. The Next section provides advice on what you should be doing to invest in yourself to get ready for the depth and breadth change Artificial Intelligence…

    Avinash Kaushik/ Occam's Razor- 10 readers -
  • Create High-Impact Data Visualizations: Nine Effective Strategies

    …. :) In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that. By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. My primary goal is to expand your horizon so that we can peek over…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    …. And, most importantly, everything I'll provide to my boss helps her deeply internalizes I am focused 100% on business priorities – rather than random big data sojourns. That is what you want. If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. If you are a government analytics…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … the survey. There is a chance that there is a UK and EU nuance here, but I don't think so. 3. It is our fault. My first instinct in these cases is to look into the mirror. Perhaps we have not succeeded as much as we should when it comes to show casing the value of true data analysis. Perhaps all the people involved in all digital analytics jobs…

    Avinash Kaushik/ Occam's Razor- 37 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. The reality is not quite that cut and dry. First, plant me firmly in the column of people who believe that using…

    Avinash Kaushik/ Occam's Razorin Google- 41 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 29 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started…

    Avinash Kaushik/ Occam's Razor- 40 readers -
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