Digital Analytics

  • Create High-Impact Data Visualizations: Nine Effective Strategies

    …. :) In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that. By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. My primary goal is to expand your horizon so that we can peek over…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    …. Profit Per Human. What every company and non-profit really, really, really need. Why care about something as lame as cost? The only thing that matters is profit. Per. Human. [Bonus: Remember, you can measure profit everyday in Google Analytics!] An incredibly complex story, with implications up and down the organization, with smarter tactical…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    … jeans are in or out. 2. Digital Marketing & Measurement Model. If you don't know where you are going, any road will take you there and you'll be miserable when you arrive. That's it. That's the problem afflicting the analytics ecosystem (regardless of if you have one part-time analyst and a tool or you have 50 analysts and 20 tools). We don't…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … the survey. There is a chance that there is a UK and EU nuance here, but I don't think so. 3. It is our fault. My first instinct in these cases is to look into the mirror. Perhaps we have not succeeded as much as we should when it comes to show casing the value of true data analysis. Perhaps all the people involved in all digital analytics jobs…

    Avinash Kaushik/ Occam's Razor- 36 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 41 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 29 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started…

    Avinash Kaushik/ Occam's Razor- 40 readers -