Digital Analytics

  • Five Key Elements For A Big Analytics Driven Business Impact

    … jeans are in or out. 2. Digital Marketing & Measurement Model. If you don't know where you are going, any road will take you there and you'll be miserable when you arrive. That's it. That's the problem afflicting the analytics ecosystem (regardless of if you have one part-time analyst and a tool or you have 50 analysts and 20 tools). We don't…

    Avinash Kaushik/ Occam's Razor- 12 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 21 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … is that there is such venom in the media (of course the media!) about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. The reality is not quite that cut and dry. First, plant me firmly in the column of people who believe that using…

    Avinash Kaushik/ Occam's Razorin Google- 29 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 19 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started…

    Avinash Kaushik/ Occam's Razor- 32 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … the conversation away from the data to what should be done. Here are the ten lessons, in case you want to jump ahead (but why!): 1. Don't suck twice, stop creating handouts. 2. Take everything away except the absolute essential. 3. Avoid complex visualizations – they get in the way! 4. Make performance comparisons easier! 5. Convert words…

    Avinash Kaushik/ Occam's Razor- 29 readers -
  • Why You Need An Independent Analytics Audit

    … In front of you is an analytics report touting the success of a recent digital marketing campaign. Full of colorful charts and graphics, the report demonstrates how the campaign drove an unbelievable number of visits to your website. A stirring in your gut tells you something isn’t right. The numbers look right, but are they? Did the team…

    Alan K'necht/ Marketing Land- 24 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. And anything amazing. Oh, and before I forget. Definitely buy my data books! :) [Bonus: If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big .] 3. All we need is Facebook, forget our website. Of all of the things on this list, this one is the hardest…

    Avinash Kaushik/ Occam's Razor- 40 readers -
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's st ...

    Avinash Kaushik/ Occam's Razor- 56 readers -
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