Digital Analytics

    • The Very Best Digital Metrics For 15 Different Companies!

      The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports.

      Avinash Kaushik/ Occam's Razorin Paid Search EMail- 18 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    … is doing fine. Now. Humans are pavlovian. Incentives matter. Metrics matter. A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Let me share a real-world story with you about this phenomenon, how I end up simply framing the problem above, and the solution for my clients. An amazing…

    Avinash Kaushik/ Occam's Razor- 20 readers -
  • Five Key Elements For A Big Analytics Driven Business Impact

    … jeans are in or out. 2. Digital Marketing & Measurement Model. If you don't know where you are going, any road will take you there and you'll be miserable when you arrive. That's it. That's the problem afflicting the analytics ecosystem (regardless of if you have one part-time analyst and a tool or you have 50 analysts and 20 tools). We don't…

    Avinash Kaushik/ Occam's Razor- 24 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … the survey. There is a chance that there is a UK and EU nuance here, but I don't think so. 3. It is our fault. My first instinct in these cases is to look into the mirror. Perhaps we have not succeeded as much as we should when it comes to show casing the value of true data analysis. Perhaps all the people involved in all digital analytics jobs…

    Avinash Kaushik/ Occam's Razor- 28 readers -
  • Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

    Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a ...

    Avinash Kaushik/ Occam's Razor- 43 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … are not this kind), I spend a lot of time on The New York Times and The New Yorker, pay for both. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. You can make money with content. You just need to create something incredible of value and want…

    Avinash Kaushik/ Occam's Razorin Google- 36 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 26 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I started…

    Avinash Kaushik/ Occam's Razor- 38 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than…

    Avinash Kaushik/ Occam's Razor- 47 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 34 readers -
  • Why You Need An Independent Analytics Audit

    … around the campaign. The overall online marketing goal for this client is lead generation, and only reporting increases in traffic (using erroneous data) was the wrong KPI. For this campaign, the agency should have measured filtered Visits/Lead. That would have provided a clear indicator of the quality of the traffic generated via the campaign…

    Alan K'necht/ Marketing Land- 37 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. And anything amazing. Oh, and before I forget. Definitely buy my data books! :) [Bonus: If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big .] 3. All we need is Facebook, forget our website. Of all of the things on this list, this one is the hardest…

    Avinash Kaushik/ Occam's Razor- 49 readers -
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