Digital Analytics

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    …-Pukers. It is defined as: Let us go ask a 960 people we can find amongst our customers and on social media a series of questions, convert that into tables and graphs, and sell it to the world. Ask questions. Puke data. That is all there is in the report. Download the sample report if you don't have a paid Econsultancy subscription. If you don't want…

    Avinash Kaushik/ Occam's Razor- 14 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … are not this kind), I spend a lot of time on The New York Times and The New Yorker, pay for both. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there. You can make money with content. You just need to create something incredible of value and want…

    Avinash Kaushik/ Occam's Razorin Google- 20 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … newsletter called The Marketing – Analytics Intersect. You can (should!) sign-up for it. I often find that most people who have the title Analyst are essentially data collectors and data sharers with most of the value being added by them in the process is a tablefied or chartfied summary. My newsletter on 29th March, shared a fantastic cartoon…

    Avinash Kaushik/ Occam's Razorin EMail- 12 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    …. "Micro-Outcome Goal": Key Events 5. "Macro-Outcome Goal": Outbound Clicks Benefits of Identifying Goals and Economic Value In each case we'll learn in detail how to set up the goal, what type of data might we get from it that will be of value and get tips on what actions we can take. Ready? Higher-Order Bits: Location, Pan-Commerce, Re…

    Avinash Kaushik/ Occam's Razor- 23 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … To Use The Google Analytics Calculated Metrics Feature #1. Real Conversion Rate Per User #2. "Gross" Calculated Profit #3. Average Time Per User #4. Combine Results / Metrics Performance #5. Product Views Per Transaction Closing Thoughts. I hope you are really excited about what you are going to learn. I am so very excited about…

    Avinash Kaushik/ Occam's Razor- 21 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 22 readers -
  • Why You Need An Independent Analytics Audit

    … measure the right things? Why did they choose the Key Performance Indicators (KPIs) they are reporting on? Do they fully understand how the KPIs correlate to overall business objectives? Do you fully understand the KPIs and their evolution over time? Your gut is probably right, so you decide to initiate an analytics audit conducted by an independent…

    Alan K'necht/ Marketing Land- 20 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. And anything amazing. Oh, and before I forget. Definitely buy my data books! :) [Bonus: If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big .] 3. All we need is Facebook, forget our website. Of all of the things on this list, this one is the hardest…

    Avinash Kaushik/ Occam's Razor- 33 readers -
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