Digital Analytics

  • Five Key Elements For A Big Analytics Driven Business Impact

    …. And, most importantly, everything I'll provide to my boss helps her deeply internalizes I am focused 100% on business priorities – rather than random big data sojourns. That is what you want. If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data. If you are a government analytics…

    Avinash Kaushik/ Occam's Razor- 8 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two topics. Like this blog, the newsletter…

    Avinash Kaushik/ Occam's Razor- 18 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 24 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 15 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    …. "Micro-Outcome Goal": Key Events 5. "Macro-Outcome Goal": Outbound Clicks Benefits of Identifying Goals and Economic Value In each case we'll learn in detail how to set up the goal, what type of data might we get from it that will be of value and get tips on what actions we can take. Ready? Higher-Order Bits: Location, Pan-Commerce, Re…

    Avinash Kaushik/ Occam's Razor- 27 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … To Use The Google Analytics Calculated Metrics Feature #1. Real Conversion Rate Per User #2. "Gross" Calculated Profit #3. Average Time Per User #4. Combine Results / Metrics Performance #5. Product Views Per Transaction Closing Thoughts. I hope you are really excited about what you are going to learn. I am so very excited about…

    Avinash Kaushik/ Occam's Razor- 29 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see how far away…

    Avinash Kaushik/ Occam's Razor- 26 readers -
  • Why You Need An Independent Analytics Audit

    … measure the right things? Why did they choose the Key Performance Indicators (KPIs) they are reporting on? Do they fully understand how the KPIs correlate to overall business objectives? Do you fully understand the KPIs and their evolution over time? Your gut is probably right, so you decide to initiate an analytics audit conducted by an independent…

    Alan K'necht/ Marketing Land- 22 readers -
  • See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!

    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances.

    Avinash Kaushik/ Occam's Razor- 36 readers -
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    …. And anything amazing. Oh, and before I forget. Definitely buy my data books! :) [Bonus: If you want to know the three phases that help you create a great digital strategy: The Complete Digital Analytics Ecosystem: How To Win Big .] 3. All we need is Facebook, forget our website. Of all of the things on this list, this one is the hardest…

    Avinash Kaushik/ Occam's Razor- 35 readers -
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