Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • CELUM Advances Digital Asset Management

    … brands to design their own login page, the dashboard and the workspace – viewable to internal and external users. Different interface profiles are managed with a standard design, which can be customized for the different user groups using a Configuration Management Application (CMA). CELUM has released a new slide manager for office.connect…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 13 readers -
  • Top 2015 B2B Content Marketing Tactics

    … your prospects seek. 22% of B2B marketers use podcasts. This audio content format is a content marketing opportunity. Follow top marketers like Mike Stelzner who’s been podcasting for a while. According to Pat Flynn, podcasting drove 20% of people to his blog via iTunes. Actionable content marketing tips: Be a guest on established podcasts. Dip…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 22 readers -
  • Content Marketing: Original Versus Curated Content

    …Original Vs Curated Content Which is Better For Your Marketing Objectives? Create original content or curate content from others. For many content marketers this is an either/or question. Before you decide consider the following: In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 18 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    …, such as websites and social media pages—to continue, and we can confidently expect that visual storytelling and brand ID is going to play a big role. The Benefits of Digital-Asset Management Digital-asset management doesn't sound very exciting, but it has the potential to eliminate a lot of headaches for marketers, reduce the risk of mistakes…

    MarketingProfsin Social Content- 5 readers -