Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • Coordinating Global Marketing for One Brand in 23 Countries

    … As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication…

    Marketing Technology Blog- 25 readers -
  • CELUM Advances Digital Asset Management

    … and PowerPoint®. The system can directly insert slides from one or several presentations into a current presentation. Multiple slides from different presentations can be simultaneously selected and inserted into the presentation. The user has insight into all changes made to the edited presentation and access to the released presentations may…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    … and where they are located (as well as how that visual content relates to other marketing campaigns) can be a logistical headache for any organization, large or small. Visual assets don't lend themselves to easy archiving and retrieval. Does Managing Visual Assets Really Matter? Let's look at some problems caused by not managing visual assets…

    MarketingProfsin Social Content- 12 readers -
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