Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • Coordinating Global Marketing for One Brand in 23 Countries

    … As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication…

    Marketing Technology Blog- 16 readers -
  • CELUM Advances Digital Asset Management

    … We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 16 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. Actionable content marketing tip: Extend the value of each presentation. Repurpose the content for other venues and add digital asset management for findability. 62% of B2B marketers use infographics. Infographic use has increased significantly. Neil Patel reinforces this point by reporting that his infographic has resulted in lower results over time…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 29 readers -
  • Content Marketing: Original Versus Curated Content

    …. Includes original content. Often marketers overlook the fact that curated content can be composed solely of original information that’s never been published elsewhere. Think roundup posts and group interviews. Extends the useful life of your original content. At the heart of an effective curated content strategy is effective digital asset management…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 21 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    …, such as websites and social media pages—to continue, and we can confidently expect that visual storytelling and brand ID is going to play a big role. The Benefits of Digital-Asset Management Digital-asset management doesn't sound very exciting, but it has the potential to eliminate a lot of headaches for marketers, reduce the risk of mistakes…

    MarketingProfsin Social Content- 6 readers -