Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • Coordinating Global Marketing for One Brand in 23 Countries

    … As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication…

    Marketing Technology Blog- 18 readers -
  • CELUM Advances Digital Asset Management

    … We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 18 readers -
  • Top 2015 B2B Content Marketing Tactics

    … to attract prospects. For example, Kelly Services converted 1 white paper into 3 SlideShares yielding 250 sales qualified leads. Actionable content marketing tips: Make white papers more engaging with visual appeal. Use images and bolding to facilitate content consumption. Place your white papers on SlideShare to expand your reach. Your own…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 33 readers -
  • Content Marketing: Original Versus Curated Content

    …. Includes original content. Often marketers overlook the fact that curated content can be composed solely of original information that’s never been published elsewhere. Think roundup posts and group interviews. Extends the useful life of your original content. At the heart of an effective curated content strategy is effective digital asset management…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook Twitter- 23 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    … and systems that are intuitive; don't expect users to become IT experts. 4. Curate wisely Do you want everyone able to add content to the system or just one person to act as a central control point? Think about appointing a full- or part-time "cybrarian." 5. Access control Consider giving different people (agencies, management, and team members…

    MarketingProfsin Social Content- 9 readers -
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