Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • Coordinating Global Marketing for One Brand in 23 Countries

    … zones, you can’t rely on calls to be their only means of communication, especially when dealing with developing countries’ infrastructure that can lead to frequently dropped calls. Deploying a self-service model enables teams to access what they need, when they need it. Teams should set up a digital asset management (DAM) system. A DAM system…

    Marketing Technology Blog- 26 readers -
  • CELUM Advances Digital Asset Management

    … We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    How many visual assets does your organization have? We're talking all visual content—videos, artwork, photographs, diagrams, animations, infographics... The list goes on. The number could run into hundreds of thousands worldwide, but what counts is how well those assets are managed. The impact of not being clear about what visual assets exist and where they are located (as w ...

    MarketingProfs- 12 readers -
Get the top posts daily into your mailbox!