Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • CELUM Advances Digital Asset Management

    … as sales effectiveness. While many other DAM system are essentially a glorified file system that does not really improve processes, CELUM has been built to be the central hub for content. It is able to act as if it was your ERP, CRM, PIM or web content management system and allows direct content orchestration to many channels. The platform allows…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead

    … “By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago,” Gartner confirms after a recent customer experience survey. Welcome to what marketing technologists are calling “The Customer Experience Era.” As consumer behavior and technologies continue to evolve, your content marketing…

    Marketing Technology Blog- 15 readers -
  • Top 2015 B2B Content Marketing Tactics

    … content marketing effectively. Actionable content marketing tip: Tailor your content marketing for each social media platform. To increase your content marketing effectiveness, adapt and optimize it for each social media site. 83% of B2B marketers use email newsletters. For many companies email is their communications lifeline. Use your housefile…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 25 readers -
  • Content Marketing: Original Versus Curated Content

    Original Vs Curated Content Which is Better For Your Marketing Objectives? Create original content or curate content from others. For many content marketers this is an either/or question. Before you decide consider the following: In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! This quantity of content repr ...

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    …, such as websites and social media pages—to continue, and we can confidently expect that visual storytelling and brand ID is going to play a big role. The Benefits of Digital-Asset Management Digital-asset management doesn't sound very exciting, but it has the potential to eliminate a lot of headaches for marketers, reduce the risk of mistakes…

    MarketingProfsin Social Content- 6 readers -