Digital Asset Management

Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM).Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management.The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Posts about Digital Asset Management
  • Coordinating Global Marketing for One Brand in 23 Countries

    … As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication…

    Marketing Technology Blog- 26 readers -
  • CELUM Advances Digital Asset Management

    … We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    …, such as websites and social media pages—to continue, and we can confidently expect that visual storytelling and brand ID is going to play a big role. The Benefits of Digital-Asset Management Digital-asset management doesn't sound very exciting, but it has the potential to eliminate a lot of headaches for marketers, reduce the risk of mistakes…

    MarketingProfsin Social Content- 12 readers -
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