Digital Campaigns

  • A Step by Step Guide to Implementing a Content Marketing Strategy

    …. From this information, try to extract themes or campaign ideas. Check with the client to see if there’s something in particular they want to focus on, e.g. push their new kiteboard range in August. These themes or campaign ideas will help inform the plans for your social, digital PR, blogging and overall content marketing pieces, so that you can…

    Hannah Atkins/ MediaVisionin Content- 13 readers -
  • Things (NOT) To Do With Your Christmas Marketing Campaign

    … If you’re in the business of marketing by now you will surely have realised that it is all about Christmas this time of the year. You understand that great campaigns are not something that you can create overnight and hence the importance of planning ahead. We’ve already covered some of the most successful campaigns of 2013, some…

    David Sanchez/ MediaVision- 9 readers -
  • 5 Steps to a Successful Christmas Campaign

    … Christmas is only a few months away and if you have not started working on your Christmas campaigns, it is time to get going. Here’s a look at the top campaigns from 2013, why they worked and how you can achieve success in 2014. Top UK Ads of 2013 John Lewis Sainsbury’s Marks and Spencers Boots Morrisons…

    Melissa Botha/ MediaVision- 11 readers -
  • The Power of the Past: Nostalgia in the Digital Age

    …. We take a closer look at this powerful emotion, its impact on today’s consumers in the age of digital media, and how brands have used it in successful marketing campaigns. What is Nostalgia? While I’m no psychologist, my own experiences with nostalgia are characteristic. Usually when I’m looking back in the past in a moment of nostalgia, it’s…

    Bridget Gersie/ MediaVision- 8 readers -
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