Digital Campaigns

  • A Step by Step Guide to Implementing a Content Marketing Strategy

    … There’s been a lot of discussion about who’s doing it, how they’re doing it, and who they’re doing it with – we’re talking about content marketing, of course. This channel is one of the fastest-growing in the digital sphere, and a recent study by Econsultancy has reaffirmed the significance of content marketing: 80% of global companies agree…

    Hannah Atkins/ MediaVisionin Content- 13 readers -
  • Things (NOT) To Do With Your Christmas Marketing Campaign

    … If you’re in the business of marketing by now you will surely have realised that it is all about Christmas this time of the year. You understand that great campaigns are not something that you can create overnight and hence the importance of planning ahead. We’ve already covered some of the most successful campaigns of 2013, some…

    David Sanchez/ MediaVision- 9 readers -
  • 5 Steps to a Successful Christmas Campaign

    … in 2014 1. Campaign Strategy Focus on strategies that create genuine connections between your company and your audience. Your campaigns should be fun but offer value at the same time. It is also essential to start planning your campaign as early as possible to maximize potential and reach your customers. Moz blogger James Porter wrote an article…

    Melissa Botha/ MediaVision- 11 readers -
  • The Power of the Past: Nostalgia in the Digital Age

    …. We take a closer look at this powerful emotion, its impact on today’s consumers in the age of digital media, and how brands have used it in successful marketing campaigns. What is Nostalgia? While I’m no psychologist, my own experiences with nostalgia are characteristic. Usually when I’m looking back in the past in a moment of nostalgia, it’s…

    Bridget Gersie/ MediaVision- 8 readers -
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