Digital Campaigns

  • A Step by Step Guide to Implementing a Content Marketing Strategy

    …, bank holidays, the start of summer, etc. Research your client’s industry. What important events are taking place that you should know about? Major conferences? Report release dates? Government rulings? Special awareness days? Confer with your client. Get as much information from them as possible with regards to important business days…

    Hannah Atkins/ MediaVisionin Content- 18 readers -
  • Things (NOT) To Do With Your Christmas Marketing Campaign

    … If you’re in the business of marketing by now you will surely have realised that it is all about Christmas this time of the year. You understand that great campaigns are not something that you can create overnight and hence the importance of planning ahead. We’ve already covered some of the most successful campaigns of 2013, some…

    David Sanchez/ MediaVision- 13 readers -
  • 5 Steps to a Successful Christmas Campaign

    … Debenhams Best International Ad My favourite international Christmas ad had to be the WestJet – ‘Christmas Miracle’. Canadian airline WestJet performed a Christmas miracle for 250 guests. Video booths were set up at boarding pass counters where passengers recorded their Christmas wishes on a live chat with Santa before heading on a four hour cross…

    Melissa Botha/ MediaVision- 32 readers -
  • The Power of the Past: Nostalgia in the Digital Age

    …. We take a closer look at this powerful emotion, its impact on today’s consumers in the age of digital media, and how brands have used it in successful marketing campaigns. What is Nostalgia? While I’m no psychologist, my own experiences with nostalgia are characteristic. Usually when I’m looking back in the past in a moment of nostalgia, it’s…

    Bridget Gersie/ MediaVision- 8 readers -
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