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Not all headlines are created equal. Newspaper editors have known this for years. Now, with the internet and social media, the art of headline writing is no longer the province of a few clever sub-editors, it’s a skill individuals, brands, writers, freelancers, bloggers — practically everyone — is learning. It’s also no longer just an art. Writing headlines that win is now a science, too.
… We’re very excited for our upcoming webinar with Meltwater on Content and Customer Journeys. Believe it or not, content marketing has and continues to evolve. On one side, the behavior of users has evolved in how content is being consumed and how content is impacting the customer journey. On the other side, the mediums have evolved, the ability…