Digital Ecosystem

A digital ecosystem is a distributed, adaptive, open socio-technical system with properties of self-organisation, scalability and sustainability inspired from natural ecosystems. Digital ecosystem models are informed by knowledge of natural ecosystems, especially for aspects related to competition and collaboration among diverse entities. The term is used in the computer industry, the entertainment industry, and the World Economic Forum.
Posts about Digital Ecosystem
  • What Digital Marketing Will Look Like in 2015

    Each December, digital marketers around the globe take a look back at the trends that shaped (and reshaped) our strategy over the last year. Then we use that insight to plan for and predict the coming year. As the editor of the Simply Measured blog and co-writer of our network studies and reports, this trend-based prediction process is one of my favorite parts of digital marketing.

    Kevin Shively/ Simply Measured- 10 readers -
  • Fielding a Winning Content Team

    The conversation around content strategy has dramatically shifted over the last 18 months. It used to center on why. Why do I need a content strategy? But on the heels of a number of successful content campaigns from across the brand spectrum, the conversation is shifting to how. The questions we hear most often in Google BrandLab are: How do I do it? How do I structure a med ...

    Think with Google- 8 readers -
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