Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    … on traditional marketing like print advertisements or radio and television commercials, also focus on digital marketing channels that will help your business grow online. Integrated marketing combines the old modes of advertising with today’s technology through email marketing campaigns, blogging, and social media channels like Facebook or Twitter…

    Marketing Technology Blogin EMail- 15 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … can confidently say you have established a digital footprint and started to develop your digital strategy. Paid search plays into your larger digital strategy and it becomes very important that you can measure the traffic from organic and direct sources as well. You’ll also want to understand how your digital strategy can align and integrate…

    Hayley Cummings/ PPC Heroin Paid Search- 7 readers -
  • The Value of Social Data: Focus on the Insights

    … Social media analytics are integral to proving ROI, and companies are doing their best to gather data wherever, and whenever, possible. But all the numbers in the world won’t make a difference if they aren’t interpreted correctly, or if they remain locked in the Marketing department. There is great opportunity to use social data in overall…

    Hootsuite- 6 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    … and are the easiest segment of influencers to equip to go share brand stories. Having an opt-in network is also a super simple way to collect a brand fan’s entire digital footprint so you can determine how to most effectively work with them. Don’t forget to ask for their social and blog URLs when they’re signing up! Find New Influencers Once you have…

    Kristen Matthews/ Convince and Convertin Content Facebook- 8 readers -
  • When Big Brands Fail With Local SEO

    … information, and an internal process should be implemented to keep the data and assets current. 2. Old Or Inaccurate Profiles & Listings Big brands have a vast digital footprint. This is normally a good thing but not if their location information is inaccurately published on third-party sites like Google, Yelp, Bing, Foursquare or Yahoo…

    Search Engine Landin Social SEO Google Facebook Twitter YouTube- 7 readers -
  • Al Roker’s digital forecast: A flood of content

    … to sample what it is that you’re doing. The trick is not to oversaturate. There are people that over-Twitter or over-Instagram; after a while, it ceases to have a value. I am not much of a Facebook person. How do you leverage your personal brand to expand your digital footprint? From a personal standpoint, I got on the digital bandwagon fairly early…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 10 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 8 readers -
  • Bauer Media’s digital strategy: slow and steady

    …, People and US Weekly, which comScore says get 41 million, 26 million and 23 million unique visitors a month in the U.S., respectively. Media buyers, however, aren’t convinced that Bauer Media should throw in the towel. Vogue, for example, didn’t launch its website until 2009, long after competitors like Elle and InStyle. “I’m a big believer…

    Ricardo Bilton/ Digiday- 8 readers -
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