Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    … on traditional marketing like print advertisements or radio and television commercials, also focus on digital marketing channels that will help your business grow online. Integrated marketing combines the old modes of advertising with today’s technology through email marketing campaigns, blogging, and social media channels like Facebook or Twitter…

    Marketing Technology Blogin EMail- 10 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … of the things that you know you will need in order to build this website. A good web developer or a freelance web developer should be the first step. Figure out who you will hire that will have the capabilities to build a website that is worthy of your brand. Remember, for many people your website is how your brand will be judged. A first impression…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • The Value of Social Data: Focus on the Insights

    … methods and channels to reach this young, plugged-in community, Rahaman is always looking for ways to optimize the process. By careful data collection, he can now analyze the results. Connecting with charitable organizations The World Wildlife Federation (WWF), along with its Earth Hour sub-brand, is a powerful brand with a sizable digital footprint…

    Hootsuite- 3 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    Image via BigStockPhoto.com On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that ...

    Kristen Matthews/ Convince and Convert- 4 readers -
  • When Big Brands Fail With Local SEO

    … information, and an internal process should be implemented to keep the data and assets current. 2. Old Or Inaccurate Profiles & Listings Big brands have a vast digital footprint. This is normally a good thing but not if their location information is inaccurately published on third-party sites like Google, Yelp, Bing, Foursquare or Yahoo…

    Search Engine Landin Social SEO Google Facebook Twitter YouTube- 5 readers -
  • Al Roker’s digital forecast: A flood of content

    … to sample what it is that you’re doing. The trick is not to oversaturate. There are people that over-Twitter or over-Instagram; after a while, it ceases to have a value. I am not much of a Facebook person. How do you leverage your personal brand to expand your digital footprint? From a personal standpoint, I got on the digital bandwagon fairly early…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 6 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 5 readers -
  • Bauer Media’s digital strategy: slow and steady

    … practices, including continuously scrolling article feeds (like those at Quartz and Time.com), and Vox Media-like full-bleed images, which it says offers advertising experiences akin to what brands can get in magazines. The new InTouchWeekly.com, which gets 80 percent of its visitors through mobile (and 50 percent via social) is also designed with mobile…

    Ricardo Bilton/ Digiday- 5 readers -
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