Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    …. Today’s customers are transitioning online to connect with brands. These avenues not only enable you to improve your overall reach, but increase your chances of connecting with a wider audience. Create a Relevant Content Strategy Building a digital presence is about leaving a digital footprint and being found by potential customers. In today’s…

    Marketing Technology Blogin EMail- 13 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … performance. Make sure that you are setup to report every action, event, and conversion. An agency or in-house PPC team is only as good as the goals you give them. If you know your goal is not realistic, revise it. Setting an unrealistic goal that is too aggressive will only lead to a loss of acquisition and/or revenue for the business…

    Hayley Cummings/ PPC Heroin Paid Search- 7 readers -
  • The Value of Social Data: Focus on the Insights

    … that focused on creative strategy, content creation, and inbound marketing, Ben aims to combine human creativity and the power of data analytics into unique and insightful marketing strategies. David Drodge started his digital career almost 20 years ago starting an online agency. He joined Sony Europe launching its first regional website, then ventured…

    Hootsuite- 6 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    … and are the easiest segment of influencers to equip to go share brand stories. Having an opt-in network is also a super simple way to collect a brand fan’s entire digital footprint so you can determine how to most effectively work with them. Don’t forget to ask for their social and blog URLs when they’re signing up! Find New Influencers Once you have…

    Kristen Matthews/ Convince and Convertin Content Facebook- 6 readers -
  • Al Roker’s digital forecast: A flood of content

    … to sample what it is that you’re doing. The trick is not to oversaturate. There are people that over-Twitter or over-Instagram; after a while, it ceases to have a value. I am not much of a Facebook person. How do you leverage your personal brand to expand your digital footprint? From a personal standpoint, I got on the digital bandwagon fairly early…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 10 readers -
  • Want to Create a Painless Prospecting Platform? You Need These Three Things

    Every minute of the day, Facebook users share 2.46 million pieces of content, Twitter users tweet 350,000 times, Google receives over 4 million search queries, and YouTube users upload 100 hours of new video. That's a whole lot of new content in just one minute. The competition for your prospects' attention, especially repeat attention, is incredibly high and growing by the minute.

    MarketingProfs- 9 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 7 readers -
  • Bauer Media’s digital strategy: slow and steady

    … Bauer Media may be a giant in the magazine world, but as of two years ago it barely had a digital footprint. It’s slowly but surely turning that around. Unlike many print publishers busy building a digital DNA into their core print operations, Bauer is taking a different approach. Last month, it launched Bauer Xcel Media, a division focused…

    Ricardo Bilton/ Digiday- 8 readers -
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