Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    … on traditional marketing like print advertisements or radio and television commercials, also focus on digital marketing channels that will help your business grow online. Integrated marketing combines the old modes of advertising with today’s technology through email marketing campaigns, blogging, and social media channels like Facebook or Twitter…

    Marketing Technology Blogin EMail- 13 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … can confidently say you have established a digital footprint and started to develop your digital strategy. Paid search plays into your larger digital strategy and it becomes very important that you can measure the traffic from organic and direct sources as well. You’ll also want to understand how your digital strategy can align and integrate…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • The Value of Social Data: Focus on the Insights

    … methods and channels to reach this young, plugged-in community, Rahaman is always looking for ways to optimize the process. By careful data collection, he can now analyze the results. Connecting with charitable organizations The World Wildlife Federation (WWF), along with its Earth Hour sub-brand, is a powerful brand with a sizable digital footprint…

    Hootsuite- 5 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    … and are the easiest segment of influencers to equip to go share brand stories. Having an opt-in network is also a super simple way to collect a brand fan’s entire digital footprint so you can determine how to most effectively work with them. Don’t forget to ask for their social and blog URLs when they’re signing up! Find New Influencers Once you have…

    Kristen Matthews/ Convince and Convertin Content Facebook- 4 readers -
  • When Big Brands Fail With Local SEO

    … Trying to coordinate and confirm the most up-to-date Name, Address and Phone Number (NAP) for fifty to hundreds to thousands of store locations is a challenge for most enterprises and their internal team. Confirming the store hours, SKUs and services, images, menus, website URLs, unique offers, and other local entities tremendously compounds…

    Search Engine Landin Social SEO Google Facebook Twitter YouTube- 7 readers -
  • Al Roker’s digital forecast: A flood of content

    … America’s favorite weatherman would like you to know he is also a digital media entrepreneur. Al Roker Entertainment is not a new property. Since founding the company in 1994, the NBC television personality has produced reality TV fare like The Weather Channel’s “Coast Guard Alaska” series and Spike’s “DEA” show. But now, Roker, like the rest…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 9 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 6 readers -
  • Bauer Media’s digital strategy: slow and steady

    … Bauer Media may be a giant in the magazine world, but as of two years ago it barely had a digital footprint. It’s slowly but surely turning that around. Unlike many print publishers busy building a digital DNA into their core print operations, Bauer is taking a different approach. Last month, it launched Bauer Xcel Media, a division focused…

    Ricardo Bilton/ Digiday- 7 readers -
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