Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    … customer attention is more challenging than ever before as that attention is spread amongst many channels, devices, and platforms. To make it even more challenging, traditional broadcast messages are no longer effective. Customers want relevant messages reaching them via their choice of medium and delivered as a conversation. Mike Dover, co-author…

    Marketing Technology Blogin EMail- 13 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … can confidently say you have established a digital footprint and started to develop your digital strategy. Paid search plays into your larger digital strategy and it becomes very important that you can measure the traffic from organic and direct sources as well. You’ll also want to understand how your digital strategy can align and integrate…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • The Value of Social Data: Focus on the Insights

    … methods and channels to reach this young, plugged-in community, Rahaman is always looking for ways to optimize the process. By careful data collection, he can now analyze the results. Connecting with charitable organizations The World Wildlife Federation (WWF), along with its Earth Hour sub-brand, is a powerful brand with a sizable digital footprint…

    Hootsuite- 5 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    … Image via BigStockPhoto.com On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial…

    Kristen Matthews/ Convince and Convertin Content Facebook- 6 readers -
  • Al Roker’s digital forecast: A flood of content

    … to sample what it is that you’re doing. The trick is not to oversaturate. There are people that over-Twitter or over-Instagram; after a while, it ceases to have a value. I am not much of a Facebook person. How do you leverage your personal brand to expand your digital footprint? From a personal standpoint, I got on the digital bandwagon fairly early…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 9 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 7 readers -
  • Bauer Media’s digital strategy: slow and steady

    … practices, including continuously scrolling article feeds (like those at Quartz and Time.com), and Vox Media-like full-bleed images, which it says offers advertising experiences akin to what brands can get in magazines. The new InTouchWeekly.com, which gets 80 percent of its visitors through mobile (and 50 percent via social) is also designed with mobile…

    Ricardo Bilton/ Digiday- 8 readers -
Get the top posts daily into your mailbox!
More from around the web