Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    …. Today’s customers are transitioning online to connect with brands. These avenues not only enable you to improve your overall reach, but increase your chances of connecting with a wider audience. Create a Relevant Content Strategy Building a digital presence is about leaving a digital footprint and being found by potential customers. In today’s…

    Marketing Technology Blogin EMail- 9 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … to walk you through the steps to figuring all this out. We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy. Website Considerations First, do you have a website? If you do, just check out questions 1-3 below and make sure you are considering each. If not, let’s first discuss some…

    Hayley Cummings/ PPC Heroin Paid Search- 4 readers -
  • The Value of Social Data: Focus on the Insights

    … methods and channels to reach this young, plugged-in community, Rahaman is always looking for ways to optimize the process. By careful data collection, he can now analyze the results. Connecting with charitable organizations The World Wildlife Federation (WWF), along with its Earth Hour sub-brand, is a powerful brand with a sizable digital footprint…

    Hootsuite- 2 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    … and are the easiest segment of influencers to equip to go share brand stories. Having an opt-in network is also a super simple way to collect a brand fan’s entire digital footprint so you can determine how to most effectively work with them. Don’t forget to ask for their social and blog URLs when they’re signing up! Find New Influencers Once you have…

    Kristen Matthews/ Convince and Convertin Content Facebook- 3 readers -
  • When Big Brands Fail With Local SEO

    … information, and an internal process should be implemented to keep the data and assets current. 2. Old Or Inaccurate Profiles & Listings Big brands have a vast digital footprint. This is normally a good thing but not if their location information is inaccurately published on third-party sites like Google, Yelp, Bing, Foursquare or Yahoo…

    Search Engine Landin Social SEO Google Facebook Twitter YouTube- 4 readers -
  • Al Roker’s digital forecast: A flood of content

    … be reading an article in a print paper, and you make a jump one or two spaces away from what it is you’re looking at, and you say, “Oh wait a minute, this might be good for this digital property.” Sometimes, I’m more inspired by stuff I see on the street. We have a show in development, a food truck show, that came about from me literally sitting on a park…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 5 readers -
  • Want to Create a Painless Prospecting Platform? You Need These Three Things

    Every minute of the day, Facebook users share 2.46 million pieces of content, Twitter users tweet 350,000 times, Google receives over 4 million search queries, and YouTube users upload 100 hours of new video. That's a whole lot of new content in just one minute. The competition for your prospects' attention, especially repeat attention, is incredibly high and growing by the minute.

    MarketingProfs- 5 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 4 readers -
  • Bauer Media’s digital strategy: slow and steady

    … Media decided to take a leaner approach by slowly scaling its digital arm. While it has increased its global traffic from 2 million to 26 million monthly uniques in two years, it has done so with a skeleton crew of just 12 editors across its digital properties. And their publishing metabolism is small but ambitious. Bauer Xcel pushes the sites…

    Ricardo Bilton/ Digiday- 4 readers -
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