Digital Footprint

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprint
  • What Measures Marketers Need to Take to Succeed Online

    … their brand. Instead of focusing on advertisements that are pushed onto customers, today’s marketers need to make the shift into the digital realm and build long-term strategies centered around engagement that pulls customers in. Simply put, it begins with building a dynamic content marketing strategy as well as identifying what tools and marketing…

    Marketing Technology Blogin EMail- 13 readers -
  • Setting Up Your Search Engine Marketing (SEM) Strategy

    … of the things that you know you will need in order to build this website. A good web developer or a freelance web developer should be the first step. Figure out who you will hire that will have the capabilities to build a website that is worthy of your brand. Remember, for many people your website is how your brand will be judged. A first impression…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • The Value of Social Data: Focus on the Insights

    … methods and channels to reach this young, plugged-in community, Rahaman is always looking for ways to optimize the process. By careful data collection, he can now analyze the results. Connecting with charitable organizations The World Wildlife Federation (WWF), along with its Earth Hour sub-brand, is a powerful brand with a sizable digital footprint…

    Hootsuite- 4 readers -
  • Marketers Everywhere: Stop Marketing Your Brand

    … and are the easiest segment of influencers to equip to go share brand stories. Having an opt-in network is also a super simple way to collect a brand fan’s entire digital footprint so you can determine how to most effectively work with them. Don’t forget to ask for their social and blog URLs when they’re signing up! Find New Influencers Once you have…

    Kristen Matthews/ Convince and Convertin Content Facebook- 4 readers -
  • When Big Brands Fail With Local SEO

    … information, and an internal process should be implemented to keep the data and assets current. 2. Old Or Inaccurate Profiles & Listings Big brands have a vast digital footprint. This is normally a good thing but not if their location information is inaccurately published on third-party sites like Google, Yelp, Bing, Foursquare or Yahoo…

    Search Engine Landin Social SEO Google Facebook Twitter YouTube- 5 readers -
  • Al Roker’s digital forecast: A flood of content

    … to sample what it is that you’re doing. The trick is not to oversaturate. There are people that over-Twitter or over-Instagram; after a while, it ceases to have a value. I am not much of a Facebook person. How do you leverage your personal brand to expand your digital footprint? From a personal standpoint, I got on the digital bandwagon fairly early…

    Eric Blattberg/ Digidayin Social Content Facebook Twitter- 8 readers -
  • Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

    … are essential to the sales cycle and will result in more successful closes. Geoffrey Michener is the co-founder of ProspectWise. ProspectWise gathers small business information directly from the physical location, not from online sources where accurate small business data is unavailable due to their limited digital footprint. ProspectWise’s massive crowdsourced workforce canvases streets and neighborhoods to collect and verify valuable business intelligence that fuels small business vendors’ marketing and sales channels. …

    Geoff Michener/ Street Fightin Social- 6 readers -
  • Bauer Media’s digital strategy: slow and steady

    … Bauer Media may be a giant in the magazine world, but as of two years ago it barely had a digital footprint. It’s slowly but surely turning that around. Unlike many print publishers busy building a digital DNA into their core print operations, Bauer is taking a different approach. Last month, it launched Bauer Xcel Media, a division focused…

    Ricardo Bilton/ Digiday- 6 readers -
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