Digital Footprints

A digital footprint is the trail of data that is left behind by users on digital services.There are two main classifications for digital footprints: passive and active. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself.Passive digital footprints can be stored in many ways depending on the situation. In an online environment a footprint may be stored in an online data base as a "hit".
Posts about Digital Footprints
  • Why You Should Attend LocalUp: 5 Reasons to Help You Make Your Case

    … wanted to make sure Local U was integral in Moz's first Local-focused event. While it's true LocalUp features a slightly different format, you'll hear from all Local U speakers. Reason 1a: MozCon's Track Record You'll also hear from Dr. Pete Meyers, Rand Fishkin, Cindy Krum, Dana DiTomaso, and Darren Shaw. Year after year, these are some of the top…

    Moz Blog- 5 readers -
  • Don’t look now. Here come the post-Millennials

    … that have already been suggested are Digitals, iGen, Selfies, Tweenials, and Evernets).. Generational marketing is a BIG DEAL so I excited to be able to share some early research and projections with you. I recently had a chance to meet Todd Lefelt, managing director of user experience for the Huge Agency, who has done research into the next…

    {grow}in Social Google YouTube- 2 readers -
Get the top posts daily into your mailbox!
More from around the web