Digital Innovation

    • Five new content forms rocking the marketing airwaves

      By Mark Schaefer When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get ...

      {grow}in Social Content- 13 readers -
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