Digital Leadership

  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 14 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 15 readers -
  • Shift London: Are you ready to join the #Digirevolution?

    … and visionaries who are kindling conversation about digital leadership and the drive towards truly customer-centric business models. Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user…

    Matt Owen/ Search Engine Watch- 12 readers -
  • Digital transformation: are you asking the right questions?

    … comes along and we all hop on board, until everyone is doing it and it’s gradually subsumed by another area of marketing. In Twitter’s case a slightly wonky mix of PR and CRM. Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts…

    Matt Owen/ Search Engine Watch- 18 readers -
  • What is Digital Leadership?

    … is, the more open to interpretation it is, and the more chance someone will flower it up with unnecessary language. Just check out the Wikipedia definition of ‘single customer view’. So here I am, about to answer the question ‘what is Digital Leadership?’ as clearly and succinctly as possible without sounding like… well… the Wikipedia definition…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -