Digital Leadership

  • 10 secret ingredients of a 10x marketer

    What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost.

    Andrew Warren Payne/ Search Engine Watch- 18 readers -
  • Shift London: Are you ready to join the #Digirevolution?

    … and visionaries who are kindling conversation about digital leadership and the drive towards truly customer-centric business models. Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user…

    Matt Owen/ Search Engine Watch- 14 readers -
  • Digital transformation: are you asking the right questions?

    … comes along and we all hop on board, until everyone is doing it and it’s gradually subsumed by another area of marketing. In Twitter’s case a slightly wonky mix of PR and CRM. Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts…

    Matt Owen/ Search Engine Watch- 25 readers -
  • What is Digital Leadership?

    … I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 – 25 May, I have to define what it means to be a digital leader. Why ‘difficult’? Well if you’ve noticed our own editorial shift over the past 6 months on SEW and ClickZ, then you’ll be aware what a dislike we’ve…

    Christopher Ratcliff/ Search Engine Watch- 19 readers -