Digital Leadership

  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 17 readers -
  • 10 secret ingredients of a 10x marketer

    … Financial Officer). There have been a few blog posts recently (for example from Scott Brinker) which have floated the concept of the 10x marketer – leading from the belief in the 10x engineer. In the run up to SHIFT, I wanted to suggest some attributes that I have seen in exceptional marketers over the past few years (caveat: the 10x is more…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 24 readers -
  • Shift London: Are you ready to join the #Digirevolution?

    … and visionaries who are kindling conversation about digital leadership and the drive towards truly customer-centric business models. Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user…

    Matt Owen/ Search Engine Watch- 14 readers -
  • Digital transformation: are you asking the right questions?

    … comes along and we all hop on board, until everyone is doing it and it’s gradually subsumed by another area of marketing. In Twitter’s case a slightly wonky mix of PR and CRM. Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts…

    Matt Owen/ Search Engine Watch- 26 readers -
  • What is Digital Leadership?

    … example of a hero, check out, a centralised government hub developed by the GDS that has worked incredibly hard to transform traditionally complicated services, constrained by limited accessibility and endless paperwork, into quick and easy-to-use online services. What makes the GDS team even more heroic is the fact that every single webpage…

    Christopher Ratcliff/ Search Engine Watch- 25 readers -
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