Digital Loyalty

  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … of the daily deals boom. How did that dynamic affect the way loyalty companies developed, and how they’re perceived in the market today? When we were starting FiveStars five years ago, Groupon was really blowing up, and everyone was talking about daily deals. I was employed by the consulting firm McKinsey at the time, and in my role there I helped a lot…

    Street Fight- 24 readers -
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