Digital Marketing

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.
Posts about Digital Marketing
    • Is Cognitive Technology the End of Marketing As We Know It?

      “Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...

      Lee Odden/ TopRank®- 14 readers -
  • A Day in the Life of a Content Marketing Manager at TopRank Marketing

    … are not inadequacies; they are reminders that we’re all in this together.” With that said, below I dive into how I came to be part of the TopRank Marketing team, as well as give you a little glimpse into my daily life as a Content Marketing Manager. My Journey to TopRank Marketing Before making my debut in the digital marketing world, I…

    TopRank®in Content- 8 readers -
  • Loyalty Diary: Why Rewards Emails Must Be Real-Time

    … The following blog post was written by Ray Schultz and originally appeared on Media Post’s Email Edge. You can find the original blog post here. Ken Goldstein was angry. He had logged onto one of his hotel loyalty accounts to find that hundreds of thousands of points had been wiped out. The chain had a policy that it “deletes all your points…

    Movable Ink Blogin EMail- 11 readers -
  • The 5 Steps You Need to Nail Your Digital Marketing Strategy

    … In 2017, having a digital marketing strategy is not so much a luxury as it is a necessity. In order to grow your business, connect with your audience and stay relevant online, it is crucial to integrate a digital strategy into your overall marketing plan. Don’t know where to start? Follow these five steps to be on the path to digital marketing…

    Growmapin Social- 13 readers -
  • 8 Ways To Soar Your Digital Marketing Strategy Above the Rest

    … As you know, part of keeping up with your digital marketing strategy is finding the latest and greatest techniques. One of the fastest growing trends today is adopting some sort of automation in the mix. And considering how fast and easy this method can be, it’s no wonder that it produces so many ways to automate your marketing needs. Word…

    The Next Scoop- 14 readers -
  • Frustration With Digital Marketing Vendors Boils Over for One SMB

    … things. His story of frustrations and ill-spent money so resonated for me that I took the time to track him down and talk with him. When you pitted his (digital marketing) naivete against the sales tactics of the companies selling local search over the phone, bad things were bound to happen. What was your takeaway? David: Well, I had a number…

    Street Fight- 22 readers -
  • Monday Catch-up: Best Practices, Customer-Centric Emails and Special Offers in Subject Lines

    Happy Monday, email marketers! Let’s kick off the new week with the latest email marketing news, shall we? Study shows email marketers still have room to increase use of best practices “Email marketing technology vendors might rejoice to read the Email Marketing Excellence Report 2017, a joint study between GetResponse and SmartInsights.com,” writes Jess Nelson at Email Marketing Daily.

    Movable Ink Blog- 22 readers -
  • No Ads for YouTube Channels under 10k Views

    … No Ads for YouTube Channels under 10k Views As you know, YouTube video marketing is the future of digital marketing. Most brands are working tirelessly on tapping this medium and no one knows this better than the parent of YouTube, Google. Recently, it has decided to disallow ads for dubious YouTube channels which have less than 10k views…

    Debajyoti Banerjee / Seven Boatsin Social- 19 readers -
  • The Essential Messaging Every Brand Needs to Get Right

    … Of the handful of foundational elements that go into creating a successful marketing strategy, brand messaging is not only among them, it’s one of the most critical pieces to get right. You only have a few seconds to catch a customer’s attention, after all, so it’s important to make every second they’re on your website count. So, if the problem…

    ROI Factor Blogin Content- 14 readers -
  • 8 Simple Steps That Will Help You To Get Your Guest Post Published

    … (topics) that have the largest amount of comments, shares, and likes. These ones are your target number one! Let’s presume you are an internet marketer and you want to write an article on internet marketing consequently. Firstly, let me specify one nuance – internet marketing is an “umbrella term”, that’s why you should get down to the nitty-gritty…

    The Next Scoopin Blogging- 21 readers -
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