Digital Marketing

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.
Posts about Digital Marketing
    • 6 Ways to Significantly Boost Your Sales With Digital Influencers

      There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in social media may begin to feel that their current promotional efforts just aren’t producing the results that they would like.

      Jeffbullas's Blog- 17 readers -
    • Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media

      For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why. We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video.

      TopRank®in Social- 12 readers -
  • Influencer marketing: the strides we’ve made in 2016

    … Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year. This is how your brand or agency will stay ahead of the curve to be better prepared…

    Search Engine Watch- 11 readers -
  • Get Creative with Your Online Lead Generation Techniques

    … rule to back up every new product or service launch or campaigns with extensive blog posts and web content on your existing content channels. Let people know what you are doing. For example, a short post of about 200 words is enough to inform people. Write it like an ad copy with catchlines, et al. This will earn you valuable eyeballs for your new launch. If you have other creative ideas, go ahead and write them here. We can discuss them together! Seven Boats | Digital Marketing Agency India …

    Debajyoti Banerjee / Seven Boats- 6 readers -
  • How Affiliate Marketing Wins in the Age of Ad Blocking

    … The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them or they are tricked into clicking them on their small mobile screens. Successful brand marketing depends on building relationships with consumers…

    Acceleration Partnersin Affiliate Display How To's- 12 readers -
  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    … The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline…

    Street Fightin Mobile- 12 readers -
  • We Answer the Top 5 Questions People Have About Content Marketing

    … Marketing Strategy #4 – Why Content Marketing? In today’s digital world, buyers are self-directed. Research indicates that 71% of B2B buyers get their information online. Content marketing is a way to satisfy your customers’ quest for answers and arm them with the information they need to make decisions. Content marketing also creates signals across…

    TopRank®in Paid Search EMail Content- 12 readers -
  • How do you choose the right keywords for SEO?

    … of enough number of secondary phrases. Sprinkle the target word here are there in the article. There is no ideal or magic number for the number of times the keyword can repeat. Therefore while you might aim for using the keyword at least three times in long articles, never force it to look unnatural. Mouzzam Jafri Head Of Internet Marketing…

    techindiasoftware.comin SEO How To's- 8 readers -
  • 12 Reasons The TopRank Marketing Team is Thankful for Our Clients

    … I’ve learned that sometimes it’s best to disregard conventional wisdom and go for a totally out of the box solution to even a common marketing quandary – especially when it scares you a little bit. Evan Prokop – Digital Marketing Manager I’m thankful to our clients for challenging me to be constantly innovating, learning and evolving. Our clients…

    Ashley Zeckman/ TopRank®- 8 readers -
  • How to Get Brand Loyalty and Advocacy through Paid Media

    … How to Get Brand Loyalty and Advocacy through Paid Media Let’s start with a stat: 80% of customers would change brands if they found a better offer elsewhere! If this is the digital marketing scenario, you can quickly put a finger on how important it is to foster brand loyalty. With so many offers, deals, discounts and givebacks floating…

    Debajyoti Banerjee / Seven Boatsin How To's- 10 readers -
  • Entering the Digital Space: How to Build Your Internal Team

    … the digital marketing efforts at her company? She admitted to me that there was no one currently on her staff who updated their current website’s content, or directed the content strategy of the various blogs and social media handles that her team had acquired over the years. Despite many of the technologies and platforms associated with digital marketing…

    ROI Factor Blog- 11 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    … Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies. They should…

    Street Fightin Affiliate- 9 readers -
  • #Inbound16 Highlights from Day 3 and 4

    … together amazing entertainment and useful content for marketing and sales professionals. To give you an idea, here are just a few names featured on the agenda of the last two days: Tim Urban (the creator of one of Elon Musk’s favourite blogs, waitbutwhy.com), Rand Fishkin (Moz), Oli Garner (Unbounce), Will Critchlow (Distilled), Andre Alpar (Performics…

    State of Digital- 15 readers -
  • Shopping and Finance Apps: What Do People Care Most About?

    … We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report…

    Eric Enge/ Stone Temple Consulting- 16 readers -
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