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Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals.
… Transparency (episode 16) Top 10 Mistakes Brands are Making with Influencer Marketing and How to Fix Them How to Not Be a Twit on Twitter (podcast) Why Personal Branding is Required, Not Optional (podcast) Audience Analysis Worksheet (worksheet) Personal Branding Keynote Presentation (SlideShare presentation) How to Subscribe to Social Zoom…
… of intention and trust in earning attention. You will learn why intention and trust are foundational requirements to earning attention for your digital, social media and marketing strategies and tactics. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 13 minute podcast you will learn: How…