Digital Marketing Budget

  • Your Marketing Budget Is Wrong: Why Owned Content Is Key

    Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility and freedom to leverage timely events.

    Relevance- 24 readers -
  • 4 Digital Marketing Investments All Companies Should Be Making Now

    … align with your own, consider trying on TopRank Marketing for size. Image via Shutterstock. Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2015. | 4 Digital Marketing Investments All Companies Should Be Making Now | http://www.toprankblog.com The post 4 Digital Marketing Investments All Companies Should Be Making Now appeared first on Online Marketing Blog - TopRank®. …

    Ashley Zeckman/ TopRank®in Paid Search EMail Content- 21 readers -
  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    … CEO’s don’t live and breathe digital marketing. They may not be aware that 83% of B2B marketers have a content marketing strategy in place. Or that there are 350 million users on LinkedIn. Set the stage by letting them know what is going on in the industry. Keep in mind however that all the 3rd party research in the world won’t lead to an increase…

    TopRank®in Paid Search- 26 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … channels are expected to grow over the next few years? The Future – Digital Marketing Channel Projections According to a recent Gartner survey released in November, Digital Marketing Budgets are expected to increase on average by 17%. “Marketers are investing in the customer experience to drive business advantage and profitable revenue growth…

    Cassie Oumedian/ PPC Heroin Paid Search- 6 readers -
  • Why Search Is Still Your Digital Bread And Butter

    … The trend of growing a company’s digital spend is quite delightful. Digital marketing professionals certainly enjoy the market’s following of our lead – not to mention consumer trends – and growing their budgets, staff and resources devoted to web, technology and the like. But it never ceases to amaze me how those dollars are appropriated…

    Jason Falls/ Relevancein Paid Search Mobile- 9 readers -