Digital Marketing Budget

  • Your Marketing Budget Is Wrong: Why Owned Content Is Key

    … Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility…

    Relevancein Content- 25 readers -
  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    … of Facebook Likes and banner ad clicks. Everything seems to be going great, and you know that this is the year you’ve finally proven the value of digital marketing and will win more budget. This means more budget to create additional content, place more ads and maybe even hire a great agency to help augment internal marketing efforts. “Sure…

    TopRank®in Paid Search- 28 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … of as a marathon and not a sprint. The digital marketing space is going to continue to grow tremendously over the next few years – especially mobile – so make sure you do your research. Allow room in your digital budget for methods that are proven to work, and room to test other promising and experimental markets to keep your business ahead of the game. What other methods have you found helpful for budgeting for digital marketing? …

    Cassie Oumedian/ PPC Heroin Paid Search- 7 readers -
  • Why Search Is Still Your Digital Bread And Butter

    … The trend of growing a company’s digital spend is quite delightful. Digital marketing professionals certainly enjoy the market’s following of our lead – not to mention consumer trends – and growing their budgets, staff and resources devoted to web, technology and the like. But it never ceases to amaze me how those dollars are appropriated…

    Jason Falls/ Relevancein Paid Search Mobile- 11 readers -
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