Digital Marketing Budget

    • Social Media Demographic Strategy Tips for 2017

      December 6, 2016 Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you c.

      Cassie Oumedian/ PPC Heroin Social Paid Search Facebook Twitter- 8 readers -
  • 4 Steps Marketers Can Take Towards Increasing Their Digital Marketing Budget

    Raise your hand if you’ve ever encountered a situation like the one described below: It’s time again for your annual marketing budget meeting. You’re confident that what you’ve put together is going to knock the leadership team’s socks off. You begin rocking through your amazing slide deck, chock full of powerful data points such as the number of Facebook Likes and banner ad clicks.

    TopRank®- 21 readers -
  • Is Your PPC Budget Setting You Up To Fail?

    … channels are expected to grow over the next few years? The Future – Digital Marketing Channel Projections According to a recent Gartner survey released in November, Digital Marketing Budgets are expected to increase on average by 17%. “Marketers are investing in the customer experience to drive business advantage and profitable revenue growth…

    Cassie Oumedian/ PPC Heroin Paid Search- 5 readers -
  • Why Search Is Still Your Digital Bread And Butter

    … The trend of growing a company’s digital spend is quite delightful. Digital marketing professionals certainly enjoy the market’s following of our lead – not to mention consumer trends – and growing their budgets, staff and resources devoted to web, technology and the like. But it never ceases to amaze me how those dollars are appropriated…

    Jason Falls/ Relevancein Paid Search Mobile- 5 readers -