Digital Marketing Budget

  • Your Marketing Budget Is Wrong: Why Owned Content Is Key

    … Owned Media Published 1 min ago | By: Dan Curran Not too long ago, I met with a CMO from a leading brand. About midway into our conversation, I asked why her agencies plan creative campaigns 12 months out. She looked perplexed, so I clarified, explaining that annual planning, by its very nature, gets in the way of the flexibility…

    Relevancein Content- 26 readers -
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