Digital Marketing Budget

  • Your Marketing Budget Is Wrong: Why Owned Content Is Key

    … and freedom to leverage timely events. Her response: “My budgets are allocated annually, and I must use it or lose it.” From the sound of it, you’d think bureaucracy had been hardwired into the budget process, but that’s only partly true. There’s also a level of rigidity baked into traditional marketing strategies. Rather than explore emerging media…

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