Digital Marketing Measurement

  • How to measure the effectiveness of content

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our viewers (agencies and consultants) found the hardest to measure.

    Constant Contact- 8 readers -
  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics…

    Constant Contactin Social EMail- 13 readers -
  • How to create a digital marketing measurement strategy

    … During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are you working with? And do you you have the capacity…

    Constant Contactin Paid Search EMail How To's- 9 readers -
  • What is the cloud and why does it matter for small businesses?

    …. The cloud is where all those YouTube videos are kept. Storage services like Dropbox and SugarSync store files in the cloud. And Constant Contact is digital marketing software that you access online — in the cloud. No chunky programs to install on your computer. No CDs in your disc drive. The heavy lifting is done through the world wide web. Where…

    Constant Contactin Social- 8 readers -
  • How to measure your digital marketing efforts

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies…

    Constant Contactin How To's- 10 readers -
  • Solving the measurement puzzle for your digital marketing agency

    … to help them with their digital marketing. If a digital marketing agency or consultancy is providing expert advice to a client then it should be their highest priority to have reliable measurement processes in place for the campaign or project from launch to finish. We’ve joined forces with Our Social Times to run a series of events on the theme…

    Constant Contact- 27 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … as an individual? I am partnering with Teradata for this post in support of the ONE: Teradata Marketing Festival. All thoughts and opinions are my own. Important Disclosure: I am partnering with Teradata for this post in support of the ONE: Teradata Marketing Festival in Las Vegas. All thoughts and opinions are my own. Supporting Resources: Are You Using…

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -
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