- Our Blog
When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your end goal. It should always be clear how these metrics are leading to a business result.
… clients, reach new clients, and stay on top of marketing trends. Sometimes measurement doesn’t get the attention it deserves. But if you’re not prioritizing measurement, you’re doing your agency and your clients a huge disservice. Here are some common reasons agencies struggle to measure their impact (and how to fix them): 1. You’re not making…
… Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our viewers (agencies…