Digital Marketing Measurement

  • How to measure the effectiveness of content

    … online, during the course of our webinar we asked our panellists to tells us their preferred tools. Here’s what they recommended: Research: Facebook Audience Insights and MOZ SEO: MOZ (also good for competitive analysis) Website: Google Analytics, AdWords and Search Console (formerly Webmaster Tools) Social media analytics: Social network’s own…

    Constant Contactin Social SEO EMail Content How To's- 8 readers -
  • Which metrics are essential for digital marketing measurement?

    … matter (and matter most to your clients). During our recent webinar, ‘Growing your digital marketing agency: solving the measurement puzzle,’ our panellists discussed which metrics are essential and identified ‘vanity’ metrics which should be left behind. The great advantage that digital marketing has over almost all other forms of marketing…

    Constant Contactin Social EMail- 11 readers -
  • How to create a digital marketing measurement strategy

    … During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are you working with? And do you you have the capacity…

    Constant Contactin Paid Search EMail How To's- 7 readers -
  • What is the cloud and why does it matter for small businesses?

    …. The cloud is where all those YouTube videos are kept. Storage services like Dropbox and SugarSync store files in the cloud. And Constant Contact is digital marketing software that you access online — in the cloud. No chunky programs to install on your computer. No CDs in your disc drive. The heavy lifting is done through the world wide web. Where…

    Constant Contactin Social- 8 readers -
  • Solving the measurement puzzle for your digital marketing agency

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Measurement is perhaps the most crucial part of any digital marketing strategy but it is also reported as one of the most challenging activities faced by digital marketing agencies…

    Constant Contact- 26 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there…

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -
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