Digital Marketing Measurement

  • How to measure the effectiveness of content

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our viewers (agencies and consultants) found the hardest to measure.

    Constant Contact- 15 readers -
  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter…

    Constant Contactin Social EMail- 20 readers -
  • How to create a digital marketing measurement strategy

    … During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are you working with? And do you you have the capacity…

    Constant Contactin Paid Search EMail How To's- 15 readers -
  • What is the cloud and why does it matter for small businesses?

    …. The cloud is where all those YouTube videos are kept. Storage services like Dropbox and SugarSync store files in the cloud. And Constant Contact is digital marketing software that you access online — in the cloud. No chunky programs to install on your computer. No CDs in your disc drive. The heavy lifting is done through the world wide web. Where…

    Constant Contactin Social- 12 readers -
  • Solving the measurement puzzle for your digital marketing agency

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Measurement is perhaps the most crucial part of any digital marketing strategy but it is also reported as one of the most challenging activities faced by digital marketing agencies…

    Constant Contact- 30 readers -
  • Are you making these mistakes with your digital marketing measurement?

    How do you prove the value of your digital marketing efforts? Whether you’re a consultant trying to demonstrate the impact you’re having for a client, or you’re a small business owner trying to establish whether your time has been well spent, it’s one of the biggest challenges we face as marketers.

    Constant Contact- 19 readers -
  • Do You Know Your Customers as Individuals? You Should.

    … Many digital marketers and business leaders find it easy to talk about the buzzwords, key technologies and popular social marketing, data and analytics technologies and happenings. We write about them. We tweet about them. We even present concepts at events and training workshops to teach others. Unfortunately despite how much noise there is out…

    Pam Moore/ Pam Marketing Nutin Social- 31 readers -
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