Digital Marketing Measurement

  • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

    … Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing…

    Dave Charest/ Constant Contact- 17 readers -
  • How to measure the effectiveness of content

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. During our ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar we conducted a poll, asking which digital marketing activity our viewers (agencies…

    Constant Contactin Social SEO EMail Content How To's- 17 readers -