Digital Marketing Metrics

  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 19 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … this gives a more realistic view on how your strategy is really performing. 4. Social Media We can’t talk about measuring the success of a digital marketing campaign without mentioning social media. A good digital marketing strategy will include shareable content, and if it’s really a success, it will do exactly that – be shared. But what happens…

    Relevancein Social SEO Content- 45 readers -
  • 3 Steps To Get Started With Cross-Channel Analysis

    … We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different channels…

    Kohki Yamaguchi/ Marketing Land- 16 readers -
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