Digital Marketing Metrics

  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 17 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … traffic. But just like the information regarding which channel is performing the most successfully, we can often see results of our work in this area – particularly when it comes to larger content creation and distribution activities. While such activities are conducted to build link equity into the domain, positive results in the Referrals section…

    Relevancein Social SEO Content- 42 readers -
  • 3 Steps To Get Started With Cross-Channel Analysis

    … We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different channels…

    Kohki Yamaguchi/ Marketing Land- 16 readers -
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