Digital Marketing Metrics

  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 12 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … this gives a more realistic view on how your strategy is really performing. 4. Social Media We can’t talk about measuring the success of a digital marketing campaign without mentioning social media. A good digital marketing strategy will include shareable content, and if it’s really a success, it will do exactly that – be shared. But what happens…

    Relevancein Social SEO Content- 26 readers -
  • 3 Steps To Get Started With Cross-Channel Analysis

    …, networks and devices. There will be a need to consolidate marketing metrics across different channels: hundreds of different metrics across dozens of channels is simply not manageable Strategies will need to evolve from a channel-by-channel mindset to a cross-channel strategy that takes a holistic view of performance across media Cross-channel…

    Kohki Yamaguchi/ Marketing Land- 15 readers -