Digital Marketing Metrics

  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 12 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … period in Google Webmaster Tools decreases, then you know the strategy is working even better. 2. Google Webmaster Tools In the aftermath of Google lumping all keyword data into ‘not provided’, Webmaster Tools has become a vital tool in determining the success of a digital marketing strategy thanks to its Search Queries and Links to Your Site…

    Relevancein Social SEO Content- 32 readers -
  • 3 Steps To Get Started With Cross-Channel Analysis

    … We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping up every year, each with a new set of metrics, media and strategies. In the future, each marketing manager or analyst will be responsible for managing media across a greater number of different channels…

    Kohki Yamaguchi/ Marketing Land- 15 readers -
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