Digital Marketing Roi

  • Is Your Marketing Budget Generating The Best ROI?

    … Amplify content with highly targeted paid media Continuously test and improve campaigns through data Nurture relationships with content and social media management Client Results Panasonic – Paid Media (Search) 234% decrease in Cost Per Lead (CPL) 66% increase in conversion rate uSell – SEO KW Targeting Earned #1 Ranking…

    ZOG Digital Blog- 9 readers -
  • The 10 Must-Track Data Points for Digital Marketing ROI

    … and contact ZOG Digital for help increasing online exposure and developing an effective digital strategy. The post The 10 Must-Track Data Points for Digital Marketing ROI appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blog- 9 readers -
  • Tracking ROI: Traditional Versus Online Marketing

    … ROI, or return on investment, is referred to as the profit gained from an investment. It also refers to the cost that was saved because of that investment. In other words, ROI is the proof that the investment you made is or will be worth it in the end. ROI is a big concern for marketers, even if it can be a bit…

    Dennis Seymour/ LeapFroggr- 11 readers -
  • How to Measure ROI Using Last Touch Attribution

    … to a conversion. Conversely, the extent of each contribution (except for the last touch) is open to interpretation. If you’re not measuring digital marketing ROI, last-touch is the easiest way to do it. For the purposes of this piece I channel Alec Baldwin in Glengarry Glen Ross and say that the “coffee is for closers only.” Which isn’t to say…

    Jim Dougherty/ Vocus Blogin Social- 8 readers -
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