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For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) more brands have been giving affiliate marketing a try.
…. People like to think their purchases will help them in some way, whether it’s the simplification of a process or time savings. 5. Statistics Show That Marketing Messages Affect Buying Behavior This is a given, but so many sales teams fail to realize consumers’ visceral reaction is to avoid pain and approach pleasure. In discount marketing, this means…