Digital Marketing Strategy

  • Entering the Digital Space: How to Build Your Internal Team

    … the digital marketing efforts at her company? She admitted to me that there was no one currently on her staff who updated their current website’s content, or directed the content strategy of the various blogs and social media handles that her team had acquired over the years. Despite many of the technologies and platforms associated with digital marketing…

    ROI Factor Blog- 13 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    … and analyzing results. However, with all of these new technologies and targeting opportunities, we often find ads ending up in spaces that don’t have actual value or results. For 2017, we want to incorporate intelligent marketing into our strategies. Meaning, we want things to be as accurate as possible when it comes to tracking, and we want to think…

    ROI Factor Blogin How To's- 14 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … Every major holiday presents advertisers with a new opportunity to market their products and services in a unique way that fits that festive season. With Halloween marking the unofficial kickoff to “The Holidays,” we have seen some digital advertisers come up with a variety of unique and creative approaches to getting their name in front…

    ROI Factor Blogin Social- 19 readers -
  • The Future of Help Authoring Tools and Their Marketing Value

    … Help authoring tools (HATs) are professionally used to create the help systems that are placed around computer systems and application software. HATs allow writers to produce help sections using common editors and then importing the entered text into specialized software able to incorporate help with the required software or working elements. We…

    Relevance- 16 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … was the printing press. Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. From Ink to Internet If your brand has existed for more than a few months, it’s more than likely that you have some form of printed collateral. From…

    Relevance- 18 readers -
  • Why We Should All Be Watching The Rise Of The Chatbot

    … at it, chatbots are coming for you- whether as a chatbot for your business, or an operating system to help you order tacos. Either way, we’re all in for an exciting ride. Ensure your business is ready for these new developments, starting with an effective digital marketing strategy. But ensure that you don’t follow in the footsteps of Tay…

    Blogtrepreneur- 15 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … Yorkers the chance to be featured in their very own ad. Alternatively, they could feature a loved one in a custom ad. The goal was to inspire New Yorkers to embrace organ and tissue donation, and register. The Strategy Blue Fountain Media collaborated with LiveOnNY to create a new initiative that would harness digital marketing as a way…

    ROI Factor Blog- 23 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … Experience is Your Brand – Adobe Summit 2015 Inspiration Omni-Channel Marketing in a Nutshell How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working Welcome to the Inspiration Age (episode 170) Welcome to the Participation Age Content Calendar Template Free webinars: We are also launching a series…

    Pam Marketing Nutin Social Content- 25 readers -
  • Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

    …: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Get Fit Social and Digital Business Series How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Think and Dream Big, but Execute Small for the Win in Business and Life Differentiate Your Brand with Personalized Digital and Social Media Experiences Are You Making These Top 10 Content Marketing Mistakes & Sabotaging Your Results? …

    Pam Marketing Nutin Social Content- 27 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 12 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 20 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    … sites and mobile apps as a key part of their marketing strategy, while 45% took advantage of mobile email: A great example of a business taking advantage of mobile over the course of 2015 comes from General Electric, who partnered with 40 merchants to promote local offers via Promoboxx’s digital marketing system. Promoboxx developed ads and landing…

    Austin Paley/ ROI Factor Blogin Social Mobile EMail- 22 readers -
  • Choosing the Right Interactive Agency for 2016

    … How to select the right digital marketing agency for 2016 As 2015 draws to a close, it’s time to start thinking about how to meet your company’s marketing goals in the coming year. The need for a strong digital marketing strategy continues to grow apace, as consumers abandon print and television media in favor of Internet outlets. The Internet…

    Peter Brooke/ Blue Interactive Agency- 33 readers -
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