Digital Marketing Strategy

  • Why Real Estate companies need Digital Marketing

    … PACEDm.com Change and innovation have always been at the forefront, notably in creating and utilizing new measures to better serve the needs of the company and its customers. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social…

    Performance Marketing Insiderin Social SEO- 16 readers -
  • 4 Great Tips For Creating a Digital Marketing Strategy

    … It is becoming vital for every business, or at least a business that wishes to stay profitable, to have a successful digital marketing strategy because more and more consumers are moving to the internet to obtain information about products and online shopping has become a worldwide trend. Regardless of the size of your firm or the industry…

    Performance Marketing Insiderin EMail- 24 readers -
  • Entering the Digital Space: How to Build Your Internal Team

    … at a digital marketing agency, I’m frequently confronted with this situation. My clients often understand that there is definite value in digital marketing, and will therefore engage agencies like Blue Fountain Media for a limited term to learn the ropes before looking to hire one person to handle the associated responsibilities in-house. For my clients…

    ROI Factor Blog- 20 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    … Over the past year, we have seen marketers relying on our tactics to be “programmatic.” Meaning they have become more customizable when it comes to targeting audiences – from ads on social, to even mobile-only advertising options like SnapChat and Instagram. Year after year marketers have become more and more responsible for the tracking…

    ROI Factor Blogin How To's- 22 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … Halloween Twitter campaign is an excellent representation of how the right creative can make a huge different in the success of your digital marketing strategy. While we typically expect to see ads from candy companies, party stores, and costume retailers this time of year – one from an auto parts retailer was a bit of a curveball. Using…

    ROI Factor Blogin Social- 33 readers -
  • The Future of Help Authoring Tools and Their Marketing Value

    … will present here a functional working definition of HATs and then present their historical evolution since their start. HATs have the capacity and the potential to affect various functions of a business. Here, we discuss their mechanism as well as how they can find new avenues such as improving the marketing of products and services. How Help…

    Relevance- 21 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … was the printing press. Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. From Ink to Internet If your brand has existed for more than a few months, it’s more than likely that you have some form of printed collateral. From…

    Relevance- 30 readers -
  • Why We Should All Be Watching The Rise Of The Chatbot

    … Technology is progressing at lightening speed, and many of us can only try to keep up as many aspects of online businesses are caught in the momentum. With all of our tools becoming more and more innovative, it’s time to look at the advancements in customer service- and to meet our new best friend, the Chatbot. With customer service being…

    Blogtrepreneur- 19 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … Yorkers the chance to be featured in their very own ad. Alternatively, they could feature a loved one in a custom ad. The goal was to inspire New Yorkers to embrace organ and tissue donation, and register. The Strategy Blue Fountain Media collaborated with LiveOnNY to create a new initiative that would harness digital marketing as a way…

    ROI Factor Blog- 31 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must…

    Pam Marketing Nutin Social Content- 38 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … For many marketers, technology can often be a daunting aspect to the industry that we operate in. However, it plays a crucial role in digital marketing today, and the future success of omni-channel marketing. Over time, commerce has continuously evolved. From the beginning of civilization, simple trade turned into mass production and sales…

    ROI Factor Blog- 24 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 25 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    … sites and mobile apps as a key part of their marketing strategy, while 45% took advantage of mobile email: A great example of a business taking advantage of mobile over the course of 2015 comes from General Electric, who partnered with 40 merchants to promote local offers via Promoboxx’s digital marketing system. Promoboxx developed ads and landing…

    Austin Paley/ ROI Factor Blogin Social Mobile EMail- 32 readers -
  • Choosing the Right Interactive Agency for 2016

    … How to select the right digital marketing agency for 2016 As 2015 draws to a close, it’s time to start thinking about how to meet your company’s marketing goals in the coming year. The need for a strong digital marketing strategy continues to grow apace, as consumers abandon print and television media in favor of Internet outlets. The Internet…

    Peter Brooke/ Blue Interactive Agency- 36 readers -
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