Digital Marketing Strategy

  • The Future of Help Authoring Tools and Their Marketing Value

    … will present here a functional working definition of HATs and then present their historical evolution since their start. HATs have the capacity and the potential to affect various functions of a business. Here, we discuss their mechanism as well as how they can find new avenues such as improving the marketing of products and services. How Help…

    Relevance- 14 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … relics). It was a tidy business, but one that was brought to an abrupt halt by an untimely flood that left the man with a ruined inventory and investors curious as to how they would make their money back. The man shared that he had a secret that would satisfy their needs, and set to work. His name was Johannes Gutenberg, and his secret…

    Relevance- 12 readers -
  • Why We Should All Be Watching The Rise Of The Chatbot

    … Technology is progressing at lightening speed, and many of us can only try to keep up as many aspects of online businesses are caught in the momentum. With all of our tools becoming more and more innovative, it’s time to look at the advancements in customer service- and to meet our new best friend, the Chatbot. With customer service being the face…

    Blogtrepreneur- 12 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … When it comes to digital marketing campaigns, it’s important to determine what channels will best reach your target audience, and what strategies should be used to most effectively tap into those demographics. Blue Fountain Media continues to emphasize the importance of omni-channel digital marketing campaigns by highlighting our recent…

    ROI Factor Blog- 17 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … Experience is Your Brand – Adobe Summit 2015 Inspiration Omni-Channel Marketing in a Nutshell How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working Welcome to the Inspiration Age (episode 170) Welcome to the Participation Age Content Calendar Template Free webinars: We are also launching a series…

    Pam Marketing Nutin Social Content- 14 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … For many marketers, technology can often be a daunting aspect to the industry that we operate in. However, it plays a crucial role in digital marketing today, and the future success of omni-channel marketing. Over time, commerce has continuously evolved. From the beginning of civilization, simple trade turned into mass production and sales…

    ROI Factor Blog- 9 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 15 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    … sites and mobile apps as a key part of their marketing strategy, while 45% took advantage of mobile email: A great example of a business taking advantage of mobile over the course of 2015 comes from General Electric, who partnered with 40 merchants to promote local offers via Promoboxx’s digital marketing system. Promoboxx developed ads and landing…

    Austin Paley/ ROI Factor Blogin Social Mobile EMail- 15 readers -
  • Choosing the Right Interactive Agency for 2016

    … How to select the right digital marketing agency for 2016 As 2015 draws to a close, it’s time to start thinking about how to meet your company’s marketing goals in the coming year. The need for a strong digital marketing strategy continues to grow apace, as consumers abandon print and television media in favor of Internet outlets. The Internet…

    Peter Brooke/ Blue Interactive Agency- 26 readers -
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