Digital Marketing Strategy

  • Entering the Digital Space: How to Build Your Internal Team

    … the digital marketing efforts at her company? She admitted to me that there was no one currently on her staff who updated their current website’s content, or directed the content strategy of the various blogs and social media handles that her team had acquired over the years. Despite many of the technologies and platforms associated with digital marketing…

    ROI Factor Blog- 11 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    … Loop requires constant feedback in order for it to be effective. This means taking in the reactions from your audiences, and customize your marketing strategy in order to bring them continued value. The relationship between a brand and a buyer doesn’t end at a single purchase - you need to keep showing them value in order to keep bringing them back…

    ROI Factor Blogin How To's- 12 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … Halloween Twitter campaign is an excellent representation of how the right creative can make a huge different in the success of your digital marketing strategy. While we typically expect to see ads from candy companies, party stores, and costume retailers this time of year – one from an auto parts retailer was a bit of a curveball. Using…

    ROI Factor Blogin Social- 19 readers -
  • The Future of Help Authoring Tools and Their Marketing Value

    … will present here a functional working definition of HATs and then present their historical evolution since their start. HATs have the capacity and the potential to affect various functions of a business. Here, we discuss their mechanism as well as how they can find new avenues such as improving the marketing of products and services. How Help…

    Relevance- 16 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … was the printing press. Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. From Ink to Internet If your brand has existed for more than a few months, it’s more than likely that you have some form of printed collateral. From…

    Relevance- 17 readers -
  • Why We Should All Be Watching The Rise Of The Chatbot

    … at it, chatbots are coming for you- whether as a chatbot for your business, or an operating system to help you order tacos. Either way, we’re all in for an exciting ride. Ensure your business is ready for these new developments, starting with an effective digital marketing strategy. But ensure that you don’t follow in the footsteps of Tay…

    Blogtrepreneur- 15 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … Yorkers the chance to be featured in their very own ad. Alternatively, they could feature a loved one in a custom ad. The goal was to inspire New Yorkers to embrace organ and tissue donation, and register. The Strategy Blue Fountain Media collaborated with LiveOnNY to create a new initiative that would harness digital marketing as a way…

    ROI Factor Blog- 23 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … Experience is Your Brand – Adobe Summit 2015 Inspiration Omni-Channel Marketing in a Nutshell How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working Welcome to the Inspiration Age (episode 170) Welcome to the Participation Age Content Calendar Template Free webinars: We are also launching a series…

    Pam Marketing Nutin Social Content- 22 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … in organically moving forward with your brand. Technology has given us the opportunity to create a solid integrated marketing strategy, and track and nurture these relationships through detailed data. Allowing you to form long-lasting relationships with your customers. Don't Fear Data While the amount of technology and information revolving the digital…

    ROI Factor Blog- 12 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 18 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    2015 was another year of massive growth in the digital marketing industry, with digital ad spend growing by a massive 17% to $58.12 billion dollars according to eMarketer. The B2B vertical enjoyed a large amount of this growth when it came to digital advertising and marketing, and many businesses who have properly used digital channels to generate new business had great years as a result.

    Austin Paley/ ROI Factor Blog- 18 readers -
  • Choosing the Right Interactive Agency for 2016

    … as the biggest advertising category by the end of 2017, according to Interpublic Group’s Magna Global. In order for your business to continue to thrive in the next twelve months, you need a tightly targeted, forward-focused digital marketing plan. This makes finding the right interactive agency a top priority. If you’re wondering how to select…

    Peter Brooke/ Blue Interactive Agency- 31 readers -
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