Digital Marketing Strategy

    • Entering the Digital Space: How to Build Your Internal Team

      I received a phone call from one of my clients recently, unrelated to the website development project we were wrapping up the information architecture documentation for. My client is the Chief Marketing Officer of a product retailer and she wanted to know, if I were her, what kind of background I would look for in a new hire to head up the digital marketing efforts at her compa ...

      ROI Factor Blog- 11 readers -
  • How to Drive Revenue in 2017 With Intelligent Marketing

    … Loop requires constant feedback in order for it to be effective. This means taking in the reactions from your audiences, and customize your marketing strategy in order to bring them continued value. The relationship between a brand and a buyer doesn’t end at a single purchase - you need to keep showing them value in order to keep bringing them back…

    ROI Factor Blogin How To's- 11 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … Halloween Twitter campaign is an excellent representation of how the right creative can make a huge different in the success of your digital marketing strategy. While we typically expect to see ads from candy companies, party stores, and costume retailers this time of year – one from an auto parts retailer was a bit of a curveball. Using…

    ROI Factor Blogin Social- 19 readers -
  • The Future of Help Authoring Tools and Their Marketing Value

    … will present here a functional working definition of HATs and then present their historical evolution since their start. HATs have the capacity and the potential to affect various functions of a business. Here, we discuss their mechanism as well as how they can find new avenues such as improving the marketing of products and services. How Help…

    Relevance- 15 readers -
  • Ink and Bytes: Using Print in Your Digital Marketing Strategy

    … relics). It was a tidy business, but one that was brought to an abrupt halt by an untimely flood that left the man with a ruined inventory and investors curious as to how they would make their money back. The man shared that he had a secret that would satisfy their needs, and set to work. His name was Johannes Gutenberg, and his secret…

    Relevance- 15 readers -
  • Why We Should All Be Watching The Rise Of The Chatbot

    … Technology is progressing at lightening speed, and many of us can only try to keep up as many aspects of online businesses are caught in the momentum. With all of our tools becoming more and more innovative, it’s time to look at the advancements in customer service- and to meet our new best friend, the Chatbot. With customer service being…

    Blogtrepreneur- 14 readers -
  • Long Live You: A Non-Profit Omni-channel Marketing Campaign

    … Yorkers the chance to be featured in their very own ad. Alternatively, they could feature a loved one in a custom ad. The goal was to inspire New Yorkers to embrace organ and tissue donation, and register. The Strategy Blue Fountain Media collaborated with LiveOnNY to create a new initiative that would harness digital marketing as a way…

    ROI Factor Blog- 19 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You…

    Pam Marketing Nutin Social Content- 19 readers -
  • Leveraging Technology to Ensure Online Marketing Success

    … For many marketers, technology can often be a daunting aspect to the industry that we operate in. However, it plays a crucial role in digital marketing today, and the future success of omni-channel marketing. Over time, commerce has continuously evolved. From the beginning of civilization, simple trade turned into mass production and sales…

    ROI Factor Blog- 10 readers -
  • The Future of Omnichannel Marketing: Key Tips & Takeaways

    … On February 9th and 10th 2016, Blue Fountain Media hosted a seminar on “The Future of Omnichannel Marketing.” With the help of an esteemed panel of industry thought-leaders, we discussed how the landscape of digital marketing is changing, and what trends and initiatives we see on the horizon. Stay tuned to our blog in the upcoming weeks, as we…

    ROI Factor Blog- 17 readers -
  • B2B Marketing Tactics: The Best Strategies Used In 2015

    … sites and mobile apps as a key part of their marketing strategy, while 45% took advantage of mobile email: A great example of a business taking advantage of mobile over the course of 2015 comes from General Electric, who partnered with 40 merchants to promote local offers via Promoboxx’s digital marketing system. Promoboxx developed ads and landing…

    Austin Paley/ ROI Factor Blogin Social Mobile EMail- 17 readers -
  • Choosing the Right Interactive Agency for 2016

    … How to select the right digital marketing agency for 2016 As 2015 draws to a close, it’s time to start thinking about how to meet your company’s marketing goals in the coming year. The need for a strong digital marketing strategy continues to grow apace, as consumers abandon print and television media in favor of Internet outlets. The Internet…

    Peter Brooke/ Blue Interactive Agency- 30 readers -
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