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… If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your…
photo credit: matt.hintsa via cc According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
… be used as alternatives. If possible, include a transcript of the actual video in your description for viewers who might have a problem with video playback. Including a link to your landing page or home page in the description area is also a great idea to drive conversions. 5. Integrate With Your Website and Social Media Your website is usually…
…I often get asked by entrepreneurs what the best digital marketing tools are for local businesses. The internet is full of products promising all sorts of magical results from improving SEO to driving more traffic. For many local businesses it can be a minefield trying to find marketing tools that are reputable and won’t blow […]…