Digital Media

    • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

      A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing an elevator ad.

      Street Fight- 24 readers -
    • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

      It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

      Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • Brand Newsroom 117: How mainstream media is handling the switch to digital

    Ben Martin is the new head of digital content in Western Australia for one of Australia’s largest media companies, Seven West Media. He just completed a Churchill Fellowship that took him around the world, where he visited the newsrooms and operations of The New York Times, The Washington Post, Mic, NPR and Mashable.

    Lush Digital- 11 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    … want the engagement. So, how can brands and publishers take advantage of Facebook video right now? Register for our free webinar (Tuesday December 13th @ 10am Pacific/ 1pm Eastern) and get the latest trends, insights, and best practices for your Facebook video strategy from two of the industry's top experts. Click HERE to register for the webinar…

    Carla Marshall/ ReelSEOin Social- 15 readers -
  • How to take storytelling risks through publishing

    ….” With digital content that can reach millions, marketers can take low-cost risks that might pay off big with customers. “What starts to happen is, the more risks you take, is the less risky things become down the road,” he said. You might also like… The Greatest Lecture Ever Presented – Morgan’s full presentation at MarketingSherpa Summit 2016 Reader’s…

    MarketingSherpa Blogin Content How To's- 19 readers -
  • Get the Latest Big Stats for Online Video [Free Webinar]

    … in Online Video Views Apr 15 to Apr 16 (All data via Tubular Labs) In This Webinar You Will Learn: In this webinar, Allison Stern, CMO and co-founder of Tubular Labs, and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media, will present how to set up your program…

    Carla Marshall/ ReelSEOin Social- 14 readers -
  • The State of Digital Media, in 5 Charts

    … ‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media…

    Dillon Baker/ Relevancein Google Facebook- 18 readers -
  • Global Creative Trends in Digital Media (Infographic)

    … The digital world has grown increasingly visual and consumer video is expected to surpass 80 percent of internet traffic by 2019. The growth rise in visual media is a boon for both brands and digital creatives who enrich our world with stunning images, smart design, and compelling stories. Shutterstock, a marketplace for stock photography…

    AllFacebookin Social- 27 readers -
  • 5 Digital Trends Influencing the Future of Retail (Infographic)

    … Retail marketing has been heavily impacted by the presence of social media, and other advances in the digital space. An infographic from MediaMath provides five trends every marketer should be aware of going into the holiday season. Digital to influence the majority of in store sales. This year 64 percent of retail sales will be influenced…

    AllTwitterin Social- 26 readers -
  • Are You Using These Best Free Visual Marketing Apps?

    … It’s important that your blog has its own style. Not just writing style, or style of content, but visual style as well. Indeed, with the visualization of social media, the way your blog and email campaigns look is just as important as how they read. So much success is based expectations. Brands and individuals that tend to get the most followers…

    Kerry Butters/ GetResponse Blogin EMail- 11 readers -
  • By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

    … confirmed that more viewers than ever are accessing video via their mobile devices, with around half of our daily consumption of digital media taking place through smartphones and tablets. According to another new report, this time from Ericsson, mobile video traffic will grow 55% per year until 2020. Future Internet Traffic - Cisco Predictions for Video…

    Carla Marshall/ ReelSEO- 51 readers -
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