Digital Media

  • Top Ten Takeaways and Insights From #NewFronts2017

    … Ludacris, “The Super Slow Show” starring The Slow Mo Guys, and “Katy Perry Live Special” starring Katy Perry. So, brands and media buyers can select from more new digital video content than you can shake a stick at. #2 Johnson & Johnson declares victory and is advertising on YouTube again. Back in March, I wrote a memo to Johnson & Johnson…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 23 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
  • Why Real Estate companies need Digital Marketing

    … PACEDm.com Change and innovation have always been at the forefront, notably in creating and utilizing new measures to better serve the needs of the company and its customers. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social…

    Performance Marketing Insiderin Social SEO- 18 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … that YouTube had 180.1 million US users in 2016. eMarketer also estimates that nearly 85% of digital video viewers are YouTube viewers. Now, my mother was a math teacher. And she would have expected me to be able to calculate that an audience of 180.1 million YouTube viewers is 59.9% larger than 112.6 million network TV viewers. But, my father was a brand…

    Greg Jarboe/ ReelSEOin YouTube- 45 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • Brand Newsroom 117: How mainstream media is handling the switch to digital

    … Ben Martin is the new head of digital content in Western Australia for one of Australia’s largest media companies, Seven West Media. He just completed a Churchill Fellowship that took him around the world, where he visited the newsrooms and operations of The New York Times, The Washington Post, Mic, NPR and Mashable. So, what’s the direction…

    Lush Digitalin EMail How To's- 17 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    … Practices Click HERE to register for the webinar Meet the Presenters: Mark Robertson: With nearly two decades of experience in the digital media industry, Mark is a web video publishing, digital marketing, and SEO expert. Mark is the founder of ReelSEO (now TubularInsights.com), and he now enjoys working with Tubular Labs. Mark is often at the center…

    Carla Marshall/ ReelSEOin Social- 39 readers -
  • How to take storytelling risks through publishing

    … “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.” Since making POM…

    MarketingSherpa Blogin Content How To's- 32 readers -
  • Get the Latest Big Stats for Online Video [Free Webinar]

    … in Online Video Views Apr 15 to Apr 16 (All data via Tubular Labs) In This Webinar You Will Learn: In this webinar, Allison Stern, CMO and co-founder of Tubular Labs, and John McCarus, who co-founded The Digital Content NewFronts while at DigitasLBi and is the former Chief Strategy Officer at Federated Media, will present how to set up your program…

    Carla Marshall/ ReelSEOin Social- 35 readers -
  • The State of Digital Media, in 5 Charts

    … ‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media…

    Dillon Baker/ Relevancein Google Facebook- 20 readers -
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