Digital Media

    • How to take storytelling risks through publishing

      “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

      MarketingSherpa Blogin Content How To's- 12 readers -
  • Get the Latest Big Stats for Online Video [Free Webinar]

    … views between April 2015, and April 2016, that's a staggering increase of 71% year-on-year. Data-driven video content is becoming the cornerstone of digital marketing campaigns, with 68% of marketers believing that original digital video content will be as important as original TV programming in the next 3 years. With YouTube reaching more U.S…

    Carla Marshall/ ReelSEOin Social- 7 readers -
  • The State of Digital Media, in 5 Charts

    … ‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media…

    Dillon Baker/ Relevancein Google Facebook- 16 readers -
  • Global Creative Trends in Digital Media (Infographic)

    … The digital world has grown increasingly visual and consumer video is expected to surpass 80 percent of internet traffic by 2019. The growth rise in visual media is a boon for both brands and digital creatives who enrich our world with stunning images, smart design, and compelling stories. Shutterstock, a marketplace for stock photography…

    AllFacebookin Social- 23 readers -
  • 5 Digital Trends Influencing the Future of Retail (Infographic)

    … Retail marketing has been heavily impacted by the presence of social media, and other advances in the digital space. An infographic from MediaMath provides five trends every marketer should be aware of going into the holiday season. Digital to influence the majority of in store sales. This year 64 percent of retail sales will be influenced…

    AllTwitterin Social- 21 readers -
  • Are You Using These Best Free Visual Marketing Apps?

    … It’s important that your blog has its own style. Not just writing style, or style of content, but visual style as well. Indeed, with the visualization of social media, the way your blog and email campaigns look is just as important as how they read. So much success is based expectations. Brands and individuals that tend to get the most followers…

    Kerry Butters/ GetResponse Blogin EMail- 8 readers -
  • By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

    … for an impressive 64% of all the world's internet traffic in 2014, but even with all the ALS challenges, and cat videos that year brought us, we are due an explosion in consumption over the next 4 years. According to a new report from Cisco, by 2019, online video will be responsible for account for four-fifths of global Internet traffic. The stats…

    Carla Marshall/ ReelSEO- 43 readers -
  • Mobile Apps now Represent Over Half of Media Time

    … If you or your company is using digital advertising as part of your overall marketing campaign, it is time to make sure you are including in-app ads. According to a recent study from Comscore, people are now spending over half of the total time they are using digital media within mobile apps. This means that people will be more likely to see…

    KJ Rocker- 5 readers -
  • Digital Is Digital Wherever It Appears: The Road To Total Convergence

    Believe it or not, there are many people who don't consume digital advertising in silos. While digital marketers are continuously trying to identify how and when an action on a certain device will turn into a conversion, consumers are jumping back and forth between mobile, desktop and tablet, taking their purchase path in different directions daily.

    James Green/ Marketing Land- 10 readers -
  • 5 Ways Newsrooms Can Catch Up to Digital-Savvy Competitors

    … immediately embraced the advent of free and low-cost digital tools. A myriad of workshops and conferences got everyone up to speed on how to use these new digital tools and—voila! Newspapers lived to fight another day. Of course, this narrative is likely a lot of BS—at least according to “The Goat Must Be Fed,” a Duke Reporters’ Lab report released…

    Yael Grauer/ The Content Strategistin SEO- 15 readers -
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