Digital Media

  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … that YouTube had 180.1 million US users in 2016. eMarketer also estimates that nearly 85% of digital video viewers are YouTube viewers. Now, my mother was a math teacher. And she would have expected me to be able to calculate that an audience of 180.1 million YouTube viewers is 59.9% larger than 112.6 million network TV viewers. But, my father was a brand…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 26 readers -
  • Brand Newsroom 117: How mainstream media is handling the switch to digital

    … Ben Martin is the new head of digital content in Western Australia for one of Australia’s largest media companies, Seven West Media. He just completed a Churchill Fellowship that took him around the world, where he visited the newsrooms and operations of The New York Times, The Washington Post, Mic, NPR and Mashable. So, what’s the direction…

    Lush Digitalin EMail How To's- 12 readers -
  • Facebook Video: Trends, Insights & Best Practices [FREE Webinar]

    … Over the past couple of years, Facebook has placed huge emphasis on native video in its News Feed algorithm. Video content, particularly live-streamed video, is key to Facebook’s vision for the future of the social platform, and if you’re a brand or media company then you need to be uploading video, or streaming live via this platform if you…

    Carla Marshall/ ReelSEOin Social- 17 readers -
  • How to take storytelling risks through publishing

    … Choice, MarketingSherpa Awards 2017 – voting is still open! Cast your vote to see the winner present on-stage at this year’s Summit About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content…

    MarketingSherpa Blogin Content How To's- 24 readers -
  • Get the Latest Big Stats for Online Video [Free Webinar]

    … There has been a seismic shift in the world of video creation & consumption, and choosing the right strategy for your video distribution, and marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? There were 6.1 Trillion cross-platform video…

    Carla Marshall/ ReelSEOin Social- 16 readers -
  • The State of Digital Media, in 5 Charts

    … ‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media…

    Dillon Baker/ Relevancein Google Facebook- 18 readers -
  • Global Creative Trends in Digital Media (Infographic)

    … The digital world has grown increasingly visual and consumer video is expected to surpass 80 percent of internet traffic by 2019. The growth rise in visual media is a boon for both brands and digital creatives who enrich our world with stunning images, smart design, and compelling stories. Shutterstock, a marketplace for stock photography…

    AllFacebookin Social- 27 readers -
  • 5 Digital Trends Influencing the Future of Retail (Infographic)

    … Retail marketing has been heavily impacted by the presence of social media, and other advances in the digital space. An infographic from MediaMath provides five trends every marketer should be aware of going into the holiday season. Digital to influence the majority of in store sales. This year 64 percent of retail sales will be influenced…

    AllTwitterin Social- 27 readers -
  • Are You Using These Best Free Visual Marketing Apps?

    … It’s important that your blog has its own style. Not just writing style, or style of content, but visual style as well. Indeed, with the visualization of social media, the way your blog and email campaigns look is just as important as how they read. So much success is based expectations. Brands and individuals that tend to get the most followers…

    Kerry Butters/ GetResponse Blogin EMail- 11 readers -
  • By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

    … confirmed that more viewers than ever are accessing video via their mobile devices, with around half of our daily consumption of digital media taking place through smartphones and tablets. According to another new report, this time from Ericsson, mobile video traffic will grow 55% per year until 2020. Future Internet Traffic - Cisco Predictions for Video…

    Carla Marshall/ ReelSEO- 53 readers -
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