Digital Natives

A digital native is a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can describe people born during or after the 2000s, as the Digital Age began at that time; but in most cases, the term focuses on people who grew up with the technology that became prevalent in the latter part of the 20th century and continues to evolve today.
Posts about Digital Natives
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …. Much like older generations, millennials just want to be good parents, and define “good parenting” as “being their for your family” and “putting your child’s needs and wants above your own.” However, millennial dads are more concerned with the “being there” part, seeing their role in the family as different and more involved than their fathers…

    Inside Facebookin Social- 9 readers -
  • What Parents Think Kids Do Online (Infographic)

    … The data about the impact of social media on physical and mental health can be confusing. While some studies indicate that Facebook makes you hate your life and that the tendency to overshare compromises our personal data online, it seems most people really aren’t that concerned. Still, being the parent of a digital native can present its own…

    AllFacebookin Social- 7 readers -
  • E-Commerce KPI Study: There's (Finally) a Benchmark for That

    … to those who aren't familiar with data. One pain point that digital marketers face globally is communicating their performance upwards. There are very few 'digital natives' sitting in company boardrooms these days but plenty of executives who know their numbers inside out. Industry benchmark data arms us with perspective and framework when we need…

    Moz Blog- 19 readers -
  • Apps are winning mobile, but not for publishers

    … are not the way to go, digital natives like NowThis, BuzzFeed and Circa are all betting on apps as their core business or a complement to it. Likewise, despite general industry trends, Tribune Broadcasting is rebuilding the apps for its 40-plus TV stations to make them more customizable. “We see it still as an onramp to our content,” said Devin Johnson, svp…

    Lucia Moses/ Digiday- 12 readers -
  • 5 things we learned about content in 2014

    …). Audience development got hot. The audience development role gained resources and stature, reflecting the recognition that as social media replaces the home page for many online surfers. A smart distribution plan is critical to a digital publishing strategy. Following the lead of digital natives like Upworthy and BuzzFeed, publishers also began…

    Lucia Moses/ Digidayin Social Content- 17 readers -
  • The Trends and Predictions for Digital PR in 2015

    … and customised to e-zines. Digital PRs will need to have a library of product imagery, sound bites from key people in the brand, and a better understanding of how far ahead e-zines plan their articles. In 2015, as a Digital PR, you will need to refine your contacts, have clear objectives on your client’s Digital PR strategy and sift through the weak…

    Jodie Harris/ State of Digital- 11 readers -
  • How fusty old Hearst is becoming a modern publisher

    … this: he calls it a “media operating system.” (Wait for that term to start infiltrating the halls of Hearst, like his catchphrase “Months to moments” before it.) Here’s how Hearst is tackling the gritty work of modernizing publishing: Hire digital natives In typical monthly magazine fashion, Hearst’s 21 magazines traditionally have taken…

    Lucia Moses/ Digidayin How To's- 7 readers -
  • 6 reasons UK magazines are struggling online

    … of the digital business. Additionally, working environments within publishing businesses continue to make a career in print more aspirational. “Digital First” is a mantra widely used in publishing, but in staff retention it’s seldom true. Digital staff are underpaid compared to print, often being most of the entry-level staff within the brand. Lack of digital…

    Digiday- 4 readers -
  • What to Expect in 2015 if You’re a Digital Marketer

    …. This could mean getting a social influencer, a blogger or a celebrity to handle Q&A sessions or to manage Google hangouts to connect directly with the audience. The journey from social to shop will be significantly shorter. Previously, social has been in the discovery or consideration phases of a sales cycle. With Facebook’s shop button, I predict…

    Jacky Lovato/ MediaVision- 12 readers -
  • 5 Things CMOs Need To Know About APIs

    …, the time to act is now. How do you compete with digital natives that are disrupting your industry? You unlock your existing assets to create new products, new experiences, and unprecedented value for your customers. This is how AT&T used APIs to create value out of a lowly phone bill. By using the telco’s billing APIs, video tool company…

    Marketing Landin Paid Search- 11 readers -
  • Platishers, beware: Say Media gives up on publishing

    … started in 2005 when Sanchez and two software pals started VideoEgg, an ad network that sold engagement-based ad products. They bought blog-hosting company Six Apart in 2010 and renamed the company Say Media, with the plan to become a content company by collecting passionate voices from around the Web. Recognizing that the future lay in branded…

    Lucia Moses/ Digidayin Social- 56 readers -
  • Millennials love Halloween. What does this mean for brands?

    … of millennials have a strong desire to make their own products. “Halloween is the original DIY holiday,” said Mike Warren, Instructables community manager. “A lot of people like to express themselves through costumes, and they can create anything they want — from small decorations to really elaborate costumes.” Consider, too, the rise of 3D…

    Digidayin Social- 7 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and video One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video Sessions about women in advertising Seven Sessions about millennials Four Sessions about Baby Boomers Two Sessions about “Digital Natives” One, Jamie Oliver: Engaging a Digital Native Generation Number of sessions…

    John Mcdermott/ Digiday- 6 readers -
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