Digital Natives

A digital native is a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can describe people born during or after the 2000s, as the Digital Age began at that time; but in most cases, the term focuses on people who grew up with the technology that became prevalent in the latter part of the 20th century and continues to evolve today.
Posts about Digital Natives
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …’. Millennial moms, on the other hand, want to raise tech savvy digital natives. In fact, moms were 35 percent more likely to refer to “technology” and “social media” than dads were. Millennials turn to their own mothers for parenting advice most often; however, they are 2X more likely to rely on the internet than to ask advice from other people…

    Inside Facebookin Social- 9 readers -
  • What Parents Think Kids Do Online (Infographic)

    … The data about the impact of social media on physical and mental health can be confusing. While some studies indicate that Facebook makes you hate your life and that the tendency to overshare compromises our personal data online, it seems most people really aren’t that concerned. Still, being the parent of a digital native can present its own…

    AllFacebookin Social- 7 readers -
  • E-Commerce KPI Study: There's (Finally) a Benchmark for That

    … to those who aren't familiar with data. One pain point that digital marketers face globally is communicating their performance upwards. There are very few 'digital natives' sitting in company boardrooms these days but plenty of executives who know their numbers inside out. Industry benchmark data arms us with perspective and framework when we need…

    Moz Blog- 19 readers -
  • Apps are winning mobile, but not for publishers

    … from 3.3 percent a year earlier. As small as that percent is, it’s completely inflated by one publication: Game Informer, which accounts for about one-third of all digital editions. “People keep trying, but at this point, the outlook is not good for apps,” said Steve Goldberg, managing director at Empirical Media, which consults to publishers. “It’s…

    Lucia Moses/ Digiday- 12 readers -
  • 5 things we learned about content in 2014

    … became publishers in their efforts to reach consumers outside traditional ad formats. Let’s not forget actual publishers. There was plenty of new content from them, too, with new sites including Vox and FiveThirtyEight launching and outlets from BuzzFeed to National Journal putting more resources into deeply reported and overseas coverage. Here…

    Lucia Moses/ Digidayin Social Content- 18 readers -
  • The Trends and Predictions for Digital PR in 2015

    …’. The pro of appointing content writers over journalists is that a content writer can also be savvy in areas such as onsite SEO and Social. A content writer will have more experience in writing across different types of sectors and can keep up with the ever-increasing demand for more content. Content writers are generally digital natives…

    Jodie Harris/ State of Digital- 13 readers -
  • How fusty old Hearst is becoming a modern publisher

    …. Design Hearst is in the process of redesigning its entire portfolio (those done so far include Cosmopolitan, Town and Country and Veranda), with the goal of all sites to be done by the end of the first quarter. Design is done in the browser instead of in Photoshop. This way, designers can see what the reader experiences. In theory, this makes…

    Lucia Moses/ Digidayin How To's- 7 readers -
  • 6 reasons UK magazines are struggling online

    … for very similar audience sets. Bauer Consumer Media, with Grazia, Closer, heat and The Debrief, has four times the cost of Mail Online to publish a similar story about Kim Kardashian. Lack of network syndication The last point is closely linked to this one. Fragmented brand structure often means that digital editorial teams sit in separate brand…

    Digiday- 4 readers -
  • What to Expect in 2015 if You’re a Digital Marketer

    … in search, in my opinion it will strip a large degree of autonomy from the user, which is why we love the Internet in the first place, right? The Year of Digital Natives and Social Integration Jodie Harris – Head of Digital PR and Social More content writers, less journalists. After IPC Media was bought out by Time Inc, we can expect to see more…

    Jacky Lovato/ MediaVision- 15 readers -
  • 5 Things CMOs Need To Know About APIs

    … the next big thing. Enabling those developers with easy and secure access to your data and services via APIs creates new business opportunities. A great example of this is Walgreens. The drug store chain has built an open API around its photo printing machines. Over 75 different mobile apps integrate Walgreens’ QuickPrint functionality, bringing new…

    Marketing Landin Paid Search- 14 readers -
  • Platishers, beware: Say Media gives up on publishing

    … the entire media stack. We just came to the conclusion that it’s very difficult to do both.” The latest pivot adds to the company’s already complicated story. It also serves as a warning to other digital natives like Vox Media, Business Insider and pretty much anyone with a custom CMS and a pile of VC cash that are trying to figure out how…

    Lucia Moses/ Digidayin Social- 57 readers -
  • Millennials love Halloween. What does this mean for brands?

    … of millennials have a strong desire to make their own products. “Halloween is the original DIY holiday,” said Mike Warren, Instructables community manager. “A lot of people like to express themselves through costumes, and they can create anything they want — from small decorations to really elaborate costumes.” Consider, too, the rise of 3D…

    Digidayin Social- 9 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and Belle Frank, executive vice president, global director strategy and applied research, Young & Rubicam. Speaker with the most original title Manuel Garcia-Garcia, neuroscience director, Nielson Neuro Speaker with the most inscrutable title Three-way tie between David Shing, digital prophet at AOL; Fat Jew, legend at King of Brunch, LLC…

    John Mcdermott/ Digiday- 7 readers -
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