Digital Natives

A digital native is a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can describe people born during or after the 2000s, as the Digital Age began at that time; but in most cases, the term focuses on people who grew up with the technology that became prevalent in the latter part of the 20th century and continues to evolve today.
Posts about Digital Natives
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …. Much like older generations, millennials just want to be good parents, and define “good parenting” as “being their for your family” and “putting your child’s needs and wants above your own.” However, millennial dads are more concerned with the “being there” part, seeing their role in the family as different and more involved than their fathers…

    Inside Facebookin Social- 8 readers -
  • What Parents Think Kids Do Online (Infographic)

    … The data about the impact of social media on physical and mental health can be confusing. While some studies indicate that Facebook makes you hate your life and that the tendency to overshare compromises our personal data online, it seems most people really aren’t that concerned. Still, being the parent of a digital native can present its own…

    AllFacebookin Social- 6 readers -
  • E-Commerce KPI Study: There's (Finally) a Benchmark for That

    … to those who aren't familiar with data. One pain point that digital marketers face globally is communicating their performance upwards. There are very few 'digital natives' sitting in company boardrooms these days but plenty of executives who know their numbers inside out. Industry benchmark data arms us with perspective and framework when we need…

    Moz Blog- 16 readers -
  • Legacy apparel retailers falter with digital natives

    ….” And how brands embrace mobile and new platforms is also important, according to Stephens. “It’s so fragile, and there’s so much competition now, that every single aspect of a brand matters more than it ever has — The way the brand behaves on Facebook and Instagram and its effectiveness in creating a fluid and pleasant mobile experience. Digital is not an add-on to the brand experience, it’s all one thing.” The post Legacy apparel retailers falter with digital natives appeared first on Digiday. …

    Tanya Dua/ Digiday- 7 readers -
  • Apps are winning mobile, but not for publishers

    … they foster, if not the ad revenue. Men’s Fitness has published two single-topic products and plans to do four this year after seeing people spend better than average time with them, publisher Patrick Connors said. Men’s Health charges about $23 for an annual subscription to its digital edition, making it a profitable, if small, business line…

    Lucia Moses/ Digiday- 11 readers -
  • 5 things we learned about content in 2014

    …). Audience development got hot. The audience development role gained resources and stature, reflecting the recognition that as social media replaces the home page for many online surfers. A smart distribution plan is critical to a digital publishing strategy. Following the lead of digital natives like Upworthy and BuzzFeed, publishers also began…

    Lucia Moses/ Digidayin Social Content- 14 readers -
  • The Trends and Predictions for Digital PR in 2015

    …’. The pro of appointing content writers over journalists is that a content writer can also be savvy in areas such as onsite SEO and Social. A content writer will have more experience in writing across different types of sectors and can keep up with the ever-increasing demand for more content. Content writers are generally digital natives…

    Jodie Harris/ State of Digital- 8 readers -
  • How fusty old Hearst is becoming a modern publisher

    … this: he calls it a “media operating system.” (Wait for that term to start infiltrating the halls of Hearst, like his catchphrase “Months to moments” before it.) Here’s how Hearst is tackling the gritty work of modernizing publishing: Hire digital natives In typical monthly magazine fashion, Hearst’s 21 magazines traditionally have taken…

    Lucia Moses/ Digidayin How To's- 6 readers -
  • 6 reasons UK magazines are struggling online

    … editorial and commercial staff who are not digital natives. There is still an assumption that people can move simply from print into digital with a minimum of training – something that was similarly highlighted in the New York Times innovation report earlier this year. Poor technology Lack of digital skills means it is difficult to manage technology…

    Digiday- 2 readers -
  • 5 Things CMOs Need To Know About APIs

    … the next big thing. Enabling those developers with easy and secure access to your data and services via APIs creates new business opportunities. A great example of this is Walgreens. The drug store chain has built an open API around its photo printing machines. Over 75 different mobile apps integrate Walgreens’ QuickPrint functionality, bringing new…

    Marketing Landin Paid Search- 9 readers -
  • Platishers, beware: Say Media gives up on publishing

    … the entire media stack. We just came to the conclusion that it’s very difficult to do both.” The latest pivot adds to the company’s already complicated story. It also serves as a warning to other digital natives like Vox Media, Business Insider and pretty much anyone with a custom CMS and a pile of VC cash that are trying to figure out how…

    Lucia Moses/ Digidayin Social- 55 readers -
  • Millennials love Halloween. What does this mean for brands?

    … totally blown away by the creativity and level of detail that our community comes up with,” said Warren. This year’s Instructables Halloween Hub is already overflowing with unique, never-before-seen creations from the community, from wearable LED eyelashes to customizable 3D printed jack-o-lanterns. “People may have had no idea what they were…

    Digidayin Social- 4 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and video One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video Sessions about women in advertising Seven Sessions about millennials Four Sessions about Baby Boomers Two Sessions about “Digital Natives” One, Jamie Oliver: Engaging a Digital Native Generation Number of sessions…

    John Mcdermott/ Digiday- 5 readers -
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