Digital Natives

A digital native is a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can describe people born during or after the 2000s, as the Digital Age began at that time; but in most cases, the term focuses on people who grew up with the technology that became prevalent in the latter part of the 20th century and continues to evolve today.
Posts about Digital Natives
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …’. Millennial moms, on the other hand, want to raise tech savvy digital natives. In fact, moms were 35 percent more likely to refer to “technology” and “social media” than dads were. Millennials turn to their own mothers for parenting advice most often; however, they are 2X more likely to rely on the internet than to ask advice from other people…

    Inside Facebookin Social- 10 readers -
  • What Parents Think Kids Do Online (Infographic)

    … The data about the impact of social media on physical and mental health can be confusing. While some studies indicate that Facebook makes you hate your life and that the tendency to overshare compromises our personal data online, it seems most people really aren’t that concerned. Still, being the parent of a digital native can present its own…

    AllFacebookin Social- 7 readers -
  • E-Commerce KPI Study: There's (Finally) a Benchmark for That

    … to those who aren't familiar with data. One pain point that digital marketers face globally is communicating their performance upwards. There are very few 'digital natives' sitting in company boardrooms these days but plenty of executives who know their numbers inside out. Industry benchmark data arms us with perspective and framework when we need…

    Moz Blog- 19 readers -
  • Apps are winning mobile, but not for publishers

    … are not the way to go, digital natives like NowThis, BuzzFeed and Circa are all betting on apps as their core business or a complement to it. Likewise, despite general industry trends, Tribune Broadcasting is rebuilding the apps for its 40-plus TV stations to make them more customizable. “We see it still as an onramp to our content,” said Devin Johnson, svp…

    Lucia Moses/ Digiday- 13 readers -
  • 5 things we learned about content in 2014

    … became publishers in their efforts to reach consumers outside traditional ad formats. Let’s not forget actual publishers. There was plenty of new content from them, too, with new sites including Vox and FiveThirtyEight launching and outlets from BuzzFeed to National Journal putting more resources into deeply reported and overseas coverage. Here…

    Lucia Moses/ Digidayin Social Content- 19 readers -
  • The Trends and Predictions for Digital PR in 2015

    …’. The pro of appointing content writers over journalists is that a content writer can also be savvy in areas such as onsite SEO and Social. A content writer will have more experience in writing across different types of sectors and can keep up with the ever-increasing demand for more content. Content writers are generally digital natives…

    Jodie Harris/ State of Digital- 16 readers -
  • How fusty old Hearst is becoming a modern publisher

    … this: he calls it a “media operating system.” (Wait for that term to start infiltrating the halls of Hearst, like his catchphrase “Months to moments” before it.) Here’s how Hearst is tackling the gritty work of modernizing publishing: Hire digital natives In typical monthly magazine fashion, Hearst’s 21 magazines traditionally have taken…

    Lucia Moses/ Digidayin How To's- 9 readers -
  • 6 reasons UK magazines are struggling online

    … offices makes it difficult to distribute content through networks. It should be a requirement for magazine brands from the same company to promote one another on their websites and social media (much like a YouTube Multi-Channel Network), but rarely can you see this objective in action. The post 6 reasons UK magazines are struggling online appeared first on Digiday. …

    Digiday- 4 readers -
  • What to Expect in 2015 if You’re a Digital Marketer

    … editor you usually speak to is also covering a teen magazine. SEOs will start talking about ‘How to Do Digital PR’. As many digital and SEO agencies embrace Digital PR, they’ll start embracing the best tools and techniques to get great PR for sites. The gap between PRs and bloggers will widen. As PR and blogger groups continue to grow, frustration…

    Jacky Lovato/ MediaVision- 16 readers -
  • 5 Things CMOs Need To Know About APIs

    … the next big thing. Enabling those developers with easy and secure access to your data and services via APIs creates new business opportunities. A great example of this is Walgreens. The drug store chain has built an open API around its photo printing machines. Over 75 different mobile apps integrate Walgreens’ QuickPrint functionality, bringing new…

    Marketing Landin Paid Search- 14 readers -
  • Platishers, beware: Say Media gives up on publishing

    … Three years ago, Jane Pratt celebrated the launch of her new site XoJane with Say Media by throwing a party at the Jane Hotel, a boutique hotel in the West Village. Pratt was regal in a bright yellow Marc Jacobs dress, and stars Michael Stipe, Courtney Love and Mike D stopped by to fête her return to journalism. Marquee brands Cover Girl and Lord…

    Lucia Moses/ Digidayin Social- 57 readers -
  • Millennials love Halloween. What does this mean for brands?

    … that are relevant to them.” Jessy Ellenberger, community manager from the Instructables Design Studio (and an active Instructables member), explained, “Our community goes all out for the holiday — people make costumes out of things you would never expect, amazing cosplay with super awesome materials that you never see.” For instance, last year…

    Digidayin Social- 11 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and video One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video Sessions about women in advertising Seven Sessions about millennials Four Sessions about Baby Boomers Two Sessions about “Digital Natives” One, Jamie Oliver: Engaging a Digital Native Generation Number of sessions…

    John Mcdermott/ Digiday- 8 readers -
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