Digital Natives

A digital native is a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can describe people born during or after the 2000s, as the Digital Age began at that time; but in most cases, the term focuses on people who grew up with the technology that became prevalent in the latter part of the 20th century and continues to evolve today.
Posts about Digital Natives
  • Report: 90% of Millennial Parents Find Social Media Helpful

    …’. Millennial moms, on the other hand, want to raise tech savvy digital natives. In fact, moms were 35 percent more likely to refer to “technology” and “social media” than dads were. Millennials turn to their own mothers for parenting advice most often; however, they are 2X more likely to rely on the internet than to ask advice from other people…

    Inside Facebookin Social- 10 readers -
  • What Parents Think Kids Do Online (Infographic)

    … The data about the impact of social media on physical and mental health can be confusing. While some studies indicate that Facebook makes you hate your life and that the tendency to overshare compromises our personal data online, it seems most people really aren’t that concerned. Still, being the parent of a digital native can present its own…

    AllFacebookin Social- 8 readers -
  • E-Commerce KPI Study: There's (Finally) a Benchmark for That

    … to those who aren't familiar with data. One pain point that digital marketers face globally is communicating their performance upwards. There are very few 'digital natives' sitting in company boardrooms these days but plenty of executives who know their numbers inside out. Industry benchmark data arms us with perspective and framework when we need…

    Moz Blog- 19 readers -
  • Apps are winning mobile, but not for publishers

    … they foster, if not the ad revenue. Men’s Fitness has published two single-topic products and plans to do four this year after seeing people spend better than average time with them, publisher Patrick Connors said. Men’s Health charges about $23 for an annual subscription to its digital edition, making it a profitable, if small, business line…

    Lucia Moses/ Digiday- 14 readers -
  • 5 things we learned about content in 2014

    …). Audience development got hot. The audience development role gained resources and stature, reflecting the recognition that as social media replaces the home page for many online surfers. A smart distribution plan is critical to a digital publishing strategy. Following the lead of digital natives like Upworthy and BuzzFeed, publishers also began…

    Lucia Moses/ Digidayin Social Content- 20 readers -
  • How fusty old Hearst is becoming a modern publisher

    … this: he calls it a “media operating system.” (Wait for that term to start infiltrating the halls of Hearst, like his catchphrase “Months to moments” before it.) Here’s how Hearst is tackling the gritty work of modernizing publishing: Hire digital natives In typical monthly magazine fashion, Hearst’s 21 magazines traditionally have taken…

    Lucia Moses/ Digidayin How To's- 10 readers -
  • 6 reasons UK magazines are struggling online

    … editorial and commercial staff who are not digital natives. There is still an assumption that people can move simply from print into digital with a minimum of training – something that was similarly highlighted in the New York Times innovation report earlier this year. Poor technology Lack of digital skills means it is difficult to manage technology…

    Digiday- 5 readers -
  • What to Expect in 2015 if You’re a Digital Marketer

    … in search, in my opinion it will strip a large degree of autonomy from the user, which is why we love the Internet in the first place, right? The Year of Digital Natives and Social Integration Jodie Harris – Head of Digital PR and Social More content writers, less journalists. After IPC Media was bought out by Time Inc, we can expect to see more…

    Jacky Lovato/ MediaVision- 18 readers -
  • 5 Things CMOs Need To Know About APIs

    … the next big thing. Enabling those developers with easy and secure access to your data and services via APIs creates new business opportunities. A great example of this is Walgreens. The drug store chain has built an open API around its photo printing machines. Over 75 different mobile apps integrate Walgreens’ QuickPrint functionality, bringing new…

    Marketing Landin Paid Search- 14 readers -
  • Platishers, beware: Say Media gives up on publishing

    … sites, XoJane and Fashionista, actually lost audience in the past year, and two others, ReadWrite and Remodelista, aren’t big enough to be measured by comScore. Meanwhile, there’s been an exodus of top executives, including ex-president Troy Young, his successor Kim Kelleher; and CFO Anna Baird. Scaling up was costly, and the company began losing…

    Lucia Moses/ Digidayin Social- 57 readers -
  • Millennials love Halloween. What does this mean for brands?

    …. Celebrations can potentially touch a variety of consumer-facing brands, which stand to benefit from the appetite to consume and share relevant digital content. As digital natives, everything millennials wear, eat and create becomes part of their own personal story. Being on the cutting edge of technology with a penchant for customization, 69 percent…

    Digidayin Social- 14 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … Advertising Week has grown over the past 11 years to become a juggernaut, at once a celebration of the industry and an overwhelming mix of panels, cocktail parties and aggressive marketing. And to start it off, we’ve broken down this year’s event into easily digestible statistical factoids. Below is Advertising Week by the numbers, as gleaned…

    John Mcdermott/ Digiday- 8 readers -
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