Digital Natives

A digital native is a person who was born during or after the general introduction of digital technologies and through interacting with digital technology from an early age, has a greater understanding of its concepts. Alternatively, this term can describe people born during or after the 2000s, as the Digital Age began at that time; but in most cases, the term focuses on people who grew up with the technology that became prevalent in the latter part of the 20th century and continues to evolve today.
Posts about Digital Natives
  • Report: 90% of Millennial Parents Find Social Media Helpful

    … is something they hold dear. And while family values are important to millennials, there’s little information on what being a parent means to this maturing generation. Crowdtap conducted a study of 1,000 millennial parents with at least one child 10 or younger to get a clearer sense of how they see themselves in the both the physical and digital world…

    Inside Facebookin Social- 9 readers -
  • What Parents Think Kids Do Online (Infographic)

    … The data about the impact of social media on physical and mental health can be confusing. While some studies indicate that Facebook makes you hate your life and that the tendency to overshare compromises our personal data online, it seems most people really aren’t that concerned. Still, being the parent of a digital native can present its own…

    AllFacebookin Social- 7 readers -
  • E-Commerce KPI Study: There's (Finally) a Benchmark for That

    … to those who aren't familiar with data. One pain point that digital marketers face globally is communicating their performance upwards. There are very few 'digital natives' sitting in company boardrooms these days but plenty of executives who know their numbers inside out. Industry benchmark data arms us with perspective and framework when we need…

    Moz Blog- 18 readers -
  • Apps are winning mobile, but not for publishers

    … are not the way to go, digital natives like NowThis, BuzzFeed and Circa are all betting on apps as their core business or a complement to it. Likewise, despite general industry trends, Tribune Broadcasting is rebuilding the apps for its 40-plus TV stations to make them more customizable. “We see it still as an onramp to our content,” said Devin Johnson, svp…

    Lucia Moses/ Digiday- 12 readers -
  • 5 things we learned about content in 2014

    …). Audience development got hot. The audience development role gained resources and stature, reflecting the recognition that as social media replaces the home page for many online surfers. A smart distribution plan is critical to a digital publishing strategy. Following the lead of digital natives like Upworthy and BuzzFeed, publishers also began…

    Lucia Moses/ Digidayin Social Content- 17 readers -
  • The Trends and Predictions for Digital PR in 2015

    …’. The pro of appointing content writers over journalists is that a content writer can also be savvy in areas such as onsite SEO and Social. A content writer will have more experience in writing across different types of sectors and can keep up with the ever-increasing demand for more content. Content writers are generally digital natives…

    Jodie Harris/ State of Digital- 11 readers -
  • How fusty old Hearst is becoming a modern publisher

    … this: he calls it a “media operating system.” (Wait for that term to start infiltrating the halls of Hearst, like his catchphrase “Months to moments” before it.) Here’s how Hearst is tackling the gritty work of modernizing publishing: Hire digital natives In typical monthly magazine fashion, Hearst’s 21 magazines traditionally have taken…

    Lucia Moses/ Digidayin How To's- 7 readers -
  • 6 reasons UK magazines are struggling online

    … of the digital business. Additionally, working environments within publishing businesses continue to make a career in print more aspirational. “Digital First” is a mantra widely used in publishing, but in staff retention it’s seldom true. Digital staff are underpaid compared to print, often being most of the entry-level staff within the brand. Lack of digital…

    Digiday- 3 readers -
  • What to Expect in 2015 if You’re a Digital Marketer

    … and present content, along with effective planning, research, execution and targeted promotion will be the key for anyone wanting to succeed. Predictive Search Will be a Game Changer Bridget Gersie – Senior SEO & Digital Strategist The play on words here is pretty convenient…my prediction for 2015 is that search will be more predictive! In its…

    Jacky Lovato/ MediaVision- 11 readers -
  • 5 Things CMOs Need To Know About APIs

    … and McCormick. They’re creating new value for customers through the Coca-Cola Freestyle drink machine and the FlavorPrint app, which offer personalized sodas and dinner suggestions based on individual tastes, respectively. A connected, touchscreen soda machine is the new distribution channel for Coca-Cola. What will yours be? 2. Partnering…

    Marketing Landin Paid Search- 10 readers -
  • Platishers, beware: Say Media gives up on publishing

    … the entire media stack. We just came to the conclusion that it’s very difficult to do both.” The latest pivot adds to the company’s already complicated story. It also serves as a warning to other digital natives like Vox Media, Business Insider and pretty much anyone with a custom CMS and a pile of VC cash that are trying to figure out how…

    Lucia Moses/ Digidayin Social- 56 readers -
  • Millennials love Halloween. What does this mean for brands?

    … totally blown away by the creativity and level of detail that our community comes up with,” said Warren. This year’s Instructables Halloween Hub is already overflowing with unique, never-before-seen creations from the community, from wearable LED eyelashes to customizable 3D printed jack-o-lanterns. “People may have had no idea what they were…

    Digidayin Social- 5 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and video One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video Sessions about women in advertising Seven Sessions about millennials Four Sessions about Baby Boomers Two Sessions about “Digital Natives” One, Jamie Oliver: Engaging a Digital Native Generation Number of sessions…

    John Mcdermott/ Digiday- 6 readers -
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