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Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York — digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events.
… Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach of over 250 million monthly visitors…