Digital Pr

    • PR Strategy: Why You Need It And How To Build A Strong One

      In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.

      ROI Factor Blogin How To's- 11 readers -
  • Public Relations Process: Guide to Online Media Relations

    …. That being said, the role of online media relations for nearly all businesses is more important than ever. While the same basic techniques and best practices of traditional PR hold true with digital PR, there are some additional elements to consider. As always, you still need to identify the key goals of your campaigns and determine exactly who your…

    ROI Factor Blog- 17 readers -
  • How Content is Changing the Digital PR Process

    2 March 2016 BY Jodie Harris Estimated reading time: 5 minutes, 5 seconds Content is not only changing the way we think about digital marketing, but also how we execute it. Content has the power to convince and covert when done right. It can play a pivotal role in social, SEO, CRO and the Digital PR process.

    Jodie Harris/ State of Digital- 10 readers -
  • Why Your Imagery is Affecting Your Digital PR Results

    … outreach list. Imagery for B2B clients Imagery for B2B clients can be tricky, but it is not impossible. This is where design and content marketing comes hand in hand for PR sell in. Most industry sites might not be so fussy about imagery and would only require a logo or a polished images of the head office, but here are a few examples of how imagery…

    Jodie Harris/ State of Digitalin Social- 15 readers -
  • Why Amazon is Prioritizing Digital PR in 2016

    … Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000…

    ZOG Digital Blog- 13 readers -
  • The Cliches You Need to Avoid When Recruiting Digital PR

    … ambiguous attributes classed as ‘qualities.’ PR in general is a hard one to recruit for, so it’s understandably harder to look for a Digital PR to join the team. Below are simple traits to avoid or to not take seriously when recruiting for a Digital PR. “Digital Savvy” First of all ‘Digital Savvy’ can be a number of things, from having a Facebook…

    Jodie Harris/ State of Digital- 11 readers -
  • How to Use Digital PR for Events

    … The events industry is one of many that needs to rely on its digital PR and marketing in order to thrive. Attending events and exhibitions have typically been very traditional and the slowest of industries to catch on to digital outreach, but those days are over. As the events industry is becoming increasingly competitive and with new events…

    Jodie Harris/ State of Digitalin How To's- 11 readers -
  • Increase Web Traffic To A New Page with Digital PR Tactics

    … conversions. The internet is full of websites that provide specific resources to users seeking references on specific subject matter. So don’t undervalue the potential benefit from taking the extra time to pitch to these outlets as well. Using Digital PR to Increase Web Traffic To A New Page When it comes to launching a new page on an existing…

    ROI Factor Blog- 8 readers -
  • Amplify Content Reach with Digital PR and SEO Visibility

    … For many marketers, it can be hard to see quantifiable returns on content marketing and SEO. With so much content being posted and optimized for search each day, how can you ensure that you’re getting the most value and ROI out of your time investment? That’s what Backlinko’s Skyscraper Technique is meant to solve with a three-step approach…

    ZOG Digital Blogin SEO Content- 10 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 14 readers -
  • How Content Marketing Makes PR Relevant Again

    … As the realm of Digital PR evolves at a rapid pace, brands and PRs alike are generating new and innovative ideas to grab journalists’ attention and capture the brand’s audience. ‘Content Marketing’ is a term that the industry has been using for a while but some are still uncertain of its definition. For those who are still unsure, Content…

    Stephan Marais/ MediaVisionin Content How To's- 22 readers -
  • The Top 5 Questions in Digital PR

    …We’ve answered the 5 most common questions people ask a Digital PR agency and busted some of the myths about how Digital PR fits into your brand’s marketing strategy. We did this with the help and expertise of Jodie Harris, our Head of Digital PR, and hope you find these definitions and tips helpful! 1. What is Digital PR? Digital PR is a tactic…

    Jacky Lovato/ MediaVision- 11 readers -
  • Keeping The Equilibrium Between PR and Journalism

    … resources clear. Can you get interviews with clients? Relevant quotes? A service they can review for their readers? Whatever it may be, show that you can react to the needs of a journalist. Actively make their life easier instead of constantly trying to push your brand. MediaVision’s Head of Digital PR, Jodie Harris says, “If all you are doing…

    Jacky Lovato/ MediaVision- 11 readers -
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