Digital Pr

  • Making The Most Out Of Influencer Marketing On A Tight Budget

    … impact your SEO efforts. Relationship Building Public Relations 101 means building long-lasting, mutually beneficial relationships. By treating influencers like you would a media contact, it’s likely that you will develop relationships where you can continue to work together on campaigns and promotions on a recurring basis. Micro-influencers are much…

    ROI Factor Blog- 32 readers -
  • How to Use Proprietary Data to Drive Media Coverage

    … it is right there, in your own backyard. Using proprietary data, such as customer surveys, market research, or even market insights based on your customers’ behaviour can provide you with a story that’s worth mentioning in Entrepreneur.com, Inc.com or any other publication you’re interested in. Here’s how to create your next data-driven PR campaign…

    State of Digitalin How To's- 19 readers -
  • PR Strategy: Why You Need It And How To Build A Strong One

    … In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two…

    ROI Factor Blogin How To's- 26 readers -
  • Public Relations Process: Guide to Online Media Relations

    …. That being said, the role of online media relations for nearly all businesses is more important than ever. While the same basic techniques and best practices of traditional PR hold true with digital PR, there are some additional elements to consider. As always, you still need to identify the key goals of your campaigns and determine exactly who your…

    ROI Factor Blog- 27 readers -
  • How Content is Changing the Digital PR Process

    … 2 March 2016 BY Jodie Harris Estimated reading time: 5 minutes, 5 seconds Content is not only changing the way we think about digital marketing, but also how we execute it. Content has the power to convince and covert when done right. It can play a pivotal role in social, SEO, CRO and the Digital PR process. So much so, it’s changing…

    Jodie Harris/ State of Digitalin Content How To's- 18 readers -
  • Why there is more to PRing a tech start up than you might think

    … bogged down in the detail – for example, focusing solely on its customers and ignoring the value of a robust reputation within the wider customer and stakeholder community. Firstly, get your head around the jargon, then discount it and focus on what matters If you want great PR and to secure funding then you need to be able to talk the talk, as well…

    State of Digitalin Content- 8 readers -
  • PR Led Link Acquisition Techniques for SEO

    … Biting Incident Conclusion Although generating high quality backlinks to your website can be extremely difficult, the above techniques can be extremely effective ways to generate high-quality natural backlinks to your website. Further Reading Here are a few books that I’ve read that I feel helped me improve my link acquisition abilities. David Meerman…

    State of Digitalin SEO Content- 20 readers -
  • Digital PR: Build Those Bridges Don’t Burn Them!

    … Public relations is all about building bridges: between ideas and people, brands and people, and people and other people. Everything we work to accomplish in PR today has its foundation in building bridges and relationships. Not in burning them. Yet, focusing only on the tools we use in digital PR and setting aside basic common sense…

    Allen Mireles/ Vocus Blogin Social- 21 readers -