Digital Pr

    • How to Use Proprietary Data to Drive Media Coverage

      If your company possess data that can help others better understand a specific market and its trends, then you better use it. Here’s what you can learn from BuzzSumo and TripAdvisor about getting the journalists’ attention and being mentioned in the media. If you ever tried promoting a press release, you probably already know how challenging it is to convince at least one jo ...

      State of Digitalin How To's- 11 readers -
  • PR Strategy: Why You Need It And How To Build A Strong One

    … the long term, public relations is not a channel to be ignored. Crafting a Blueprint for your Brand While fundamentally different, public relations and marketing are complementary channels. Any strong marketing campaign can and should be supported with a well thought out public relations component. So what does that look like? A PR strategy…

    ROI Factor Blogin How To's- 12 readers -
  • Public Relations Process: Guide to Online Media Relations

    …. That being said, the role of online media relations for nearly all businesses is more important than ever. While the same basic techniques and best practices of traditional PR hold true with digital PR, there are some additional elements to consider. As always, you still need to identify the key goals of your campaigns and determine exactly who your…

    ROI Factor Blog- 19 readers -
  • How Content is Changing the Digital PR Process

    … 2 March 2016 BY Jodie Harris Estimated reading time: 5 minutes, 5 seconds Content is not only changing the way we think about digital marketing, but also how we execute it. Content has the power to convince and covert when done right. It can play a pivotal role in social, SEO, CRO and the Digital PR process. So much so, it’s changing…

    Jodie Harris/ State of Digitalin Content How To's- 12 readers -
  • Why Your Imagery is Affecting Your Digital PR Results

    … Estimated reading time: 5 minutes, 2 seconds So, you have your little black book of contacts, you know your press release by heart and your PR pitch has been finely tuned, but there is one thing that might have been affecting your Digital PR results and that’s imagery. Imagery is hugely important for Digital PR and link acquisition. Without…

    Jodie Harris/ State of Digitalin Social- 15 readers -
  • Why Amazon is Prioritizing Digital PR in 2016

    … reputation and boost visibility on search engines. The biggest takeaways boil down to one thing — there is no shortcut when it comes to digital PR. To keep your brand’s reputation healthy, you must earn authentic reviews and links from your customers by providing a superior online experience that meets or exceeds expectations. When it comes to how…

    ZOG Digital Blog- 14 readers -
  • The Cliches You Need to Avoid When Recruiting Digital PR

    … ambiguous attributes classed as ‘qualities.’ PR in general is a hard one to recruit for, so it’s understandably harder to look for a Digital PR to join the team. Below are simple traits to avoid or to not take seriously when recruiting for a Digital PR. “Digital Savvy” First of all ‘Digital Savvy’ can be a number of things, from having a Facebook…

    Jodie Harris/ State of Digital- 11 readers -
  • How to Use Digital PR for Events

    … The events industry is one of many that needs to rely on its digital PR and marketing in order to thrive. Attending events and exhibitions have typically been very traditional and the slowest of industries to catch on to digital outreach, but those days are over. As the events industry is becoming increasingly competitive and with new events…

    Jodie Harris/ State of Digitalin How To's- 11 readers -
  • Increase Web Traffic To A New Page with Digital PR Tactics

    … conversions. The internet is full of websites that provide specific resources to users seeking references on specific subject matter. So don’t undervalue the potential benefit from taking the extra time to pitch to these outlets as well. Using Digital PR to Increase Web Traffic To A New Page When it comes to launching a new page on an existing…

    ROI Factor Blog- 9 readers -
  • Amplify Content Reach with Digital PR and SEO Visibility

    …, influencer shares are critical. This proves that having a team of digital PR specialists dedicated to building links a cut above the rest ensures high-quality content and results. While you might think that technical knowledge is the best opportunity to generate search exposure, successful link builders needs to blend SEO and outreach expertise…

    ZOG Digital Blogin SEO Content- 10 readers -
  • Why Digital PR is Essential for Content Outreach

    … Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how…

    ZOG Digital Blogin Content- 14 readers -
  • How Content Marketing Makes PR Relevant Again

    … As the realm of Digital PR evolves at a rapid pace, brands and PRs alike are generating new and innovative ideas to grab journalists’ attention and capture the brand’s audience. ‘Content Marketing’ is a term that the industry has been using for a while but some are still uncertain of its definition. For those who are still unsure, Content…

    Stephan Marais/ MediaVisionin Content How To's- 23 readers -
  • The Top 5 Questions in Digital PR

    …We’ve answered the 5 most common questions people ask a Digital PR agency and busted some of the myths about how Digital PR fits into your brand’s marketing strategy. We did this with the help and expertise of Jodie Harris, our Head of Digital PR, and hope you find these definitions and tips helpful! 1. What is Digital PR? Digital PR is a tactic…

    Jacky Lovato/ MediaVision- 12 readers -
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