Digital Pr

  • Making The Most Out Of Influencer Marketing On A Tight Budget

    … An effective marketing strategy is contingent on adapting to current trends in order to best reach consumers and have them better engage with your brand. Today’s consumer is bombarded with advertisements and sponsored content everywhere they turn and they’re becoming more aware of when they’re being marketed to. This is forcing brands to get…

    ROI Factor Blog- 33 readers -
  • How to Use Proprietary Data to Drive Media Coverage

    …. It’s important to learn from others, but it’s more effective to learn from your own mistakes. So do the best you can and keep track of your work. You can use JustReachOut.io (a tool designed to keep track of PR outreach) or any other CRM for that matter. In time, you’ll learn what works best for you, and you’ll build a network of journalists…

    State of Digitalin How To's- 19 readers -
  • PR Strategy: Why You Need It And How To Build A Strong One

    … In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two…

    ROI Factor Blogin How To's- 26 readers -
  • Public Relations Process: Guide to Online Media Relations

    …. That being said, the role of online media relations for nearly all businesses is more important than ever. While the same basic techniques and best practices of traditional PR hold true with digital PR, there are some additional elements to consider. As always, you still need to identify the key goals of your campaigns and determine exactly who your…

    ROI Factor Blog- 27 readers -
  • How Content is Changing the Digital PR Process

    … 2 March 2016 BY Jodie Harris Estimated reading time: 5 minutes, 5 seconds Content is not only changing the way we think about digital marketing, but also how we execute it. Content has the power to convince and covert when done right. It can play a pivotal role in social, SEO, CRO and the Digital PR process. So much so, it’s changing…

    Jodie Harris/ State of Digitalin Content How To's- 18 readers -
  • Why there is more to PRing a tech start up than you might think

    … bogged down in the detail – for example, focusing solely on its customers and ignoring the value of a robust reputation within the wider customer and stakeholder community. Firstly, get your head around the jargon, then discount it and focus on what matters If you want great PR and to secure funding then you need to be able to talk the talk, as well…

    State of Digitalin Content- 8 readers -
  • PR Led Link Acquisition Techniques for SEO

    … techniques with caution as they can backfire if you get it wrong. Share an entertaining story that the media cannot ignore This technique is as old as the hills when it comes to traditional PR and can be considerably easier to pull off in the connected world. Many journalists are constantly scouring social media sites such as Twitter to try and find…

    State of Digitalin SEO Content- 20 readers -
  • Digital PR: Build Those Bridges Don’t Burn Them!

    … Public relations is all about building bridges: between ideas and people, brands and people, and people and other people. Everything we work to accomplish in PR today has its foundation in building bridges and relationships. Not in burning them. Yet, focusing only on the tools we use in digital PR and setting aside basic common sense…

    Allen Mireles/ Vocus Blogin Social- 21 readers -