Digital Revolution

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … their marketing mix to focus on digital activities, it is equally important to take advantage of the same treasure trove of data that today’s millennials are utilizing. The use of recent advancements in research and data technology need not be limited to the consumer side. Companies can fight data with data in order to better understand their target…

    Marketing Technology Blog- 27 readers -
  • 5 Ways Newsrooms Can Catch Up to Digital-Savvy Competitors

    … their findings to the team. That’s exactly what Deseret Digital Media in Salt Lake City did. During his first year as a managing editor and director of content, Burke Olsen assigned specific applications to task members for a month. They would then report back to the team about how the tool could assist their storytelling efforts. “The biggest challenge…

    Yael Grauer/ The Content Strategistin SEO- 18 readers -
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