Digital Revolution

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … percent of 18-34 year-olds seek out opinions from others before purchasing, according to research from Mintel. And while a business owner may cringe at the thought of public-facing negative comments, online reviews provide an opportunity to get unfiltered, honest feedback about what your customers think of their experiences. Mine the reviews on sites…

    Marketing Technology Blog- 16 readers -
  • 5 Ways Newsrooms Can Catch Up to Digital-Savvy Competitors

    … on May 14. Instead of embracing low-cost digital tools for presenting data in innovative ways during the digital revolution, the report says “editors and producers cling to familiar methods and practices even when they know better, more emerging digital alternatives are available, often for free.” The report, written by Mark Stencel, Bill Adair…

    Yael Grauer/ The Content Strategistin SEO- 16 readers -