Digital Revolution

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … tailored purchasing recommendations for that user. And there’s no reason your business can’t tap into this type of data analytics, even if you run a brick-and-mortar operation. For example, we developed an algorithm with nearly 1,000 variables that helps car dealers understand the types of vehicles that their customers are most likely to buy…

    Marketing Technology Blog- 21 readers -
  • 5 Ways Newsrooms Can Catch Up to Digital-Savvy Competitors

    … immediately embraced the advent of free and low-cost digital tools. A myriad of workshops and conferences got everyone up to speed on how to use these new digital tools and—voila! Newspapers lived to fight another day. Of course, this narrative is likely a lot of BS—at least according to “The Goat Must Be Fed,” a Duke Reporters’ Lab report released…

    Yael Grauer/ The Content Strategistin SEO- 17 readers -