Digital Revolution

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted…

    Marketing Technology Blog- 33 readers -
  • 5 Ways Newsrooms Can Catch Up to Digital-Savvy Competitors

    … on May 14. Instead of embracing low-cost digital tools for presenting data in innovative ways during the digital revolution, the report says “editors and producers cling to familiar methods and practices even when they know better, more emerging digital alternatives are available, often for free.” The report, written by Mark Stencel, Bill Adair…

    Yael Grauer/ The Content Strategistin SEO- 19 readers -