Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • The Most Effective Marketing Strategies for Small Businesses

    …). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 24 readers -
  • The Top Rated Email Marketing Platforms

    … ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 19 readers -
  • Content Types Valued Most by B2B Tech Buyers [Infographic]

    … a survey of 100 people responsible for influencing or making B2B technology buying decisions (33% influencers; 67% decision makers). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Content Twitter- 23 readers -
  • How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

    … is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter How To's- 20 readers -
  • Why Consumers Abandon Online Travel Bookings Before Purchasing

    … Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle. The report was based on data from a survey of 1,000 global consumers who were asked questions about why they exit travel websites before completing air, hotel, cruise, package, and car reservations…

    MarketingProfsin Twitter- 9 readers -
  • What Consumers Dislike About Mobile Email

    … was based on data from a survey of more than 1,000 US consumers. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 9 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    … into Twitter’s in-the-moment nature could prompt impulse buys, something that Twitter president of global revenue Adam Bain touched upon during a presentation at the Web Summit in Dublin in November. “People are tweeting about products and services, but there’s a big distance between that and actually making a purchase,” he said. “American Express and Amazon…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 15 readers -
  • The State of B2B Event Marketing

    …: The report was based on data from a survey of 212 senior B2B marketing executives. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 8 readers -
  • Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    Marketers hoping that the rapid shift toward mobile devices will help simplify their email approaches during the holiday season may be disappointed, according to a recent report from Return Path. Global consumers appear to be engaging in more multi-screen rather than mobile-only email interactions this year, the analysis found.

    MarketingProfs- 6 readers -
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