Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • The Most Effective Marketing Strategies for Small Businesses

    …). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 25 readers -
  • The Top Rated Email Marketing Platforms

    … ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 21 readers -
  • Content Types Valued Most by B2B Tech Buyers [Infographic]

    … a survey of 100 people responsible for influencing or making B2B technology buying decisions (33% influencers; 67% decision makers). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Content Twitter- 23 readers -
  • How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

    … is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter How To's- 20 readers -
  • Why Consumers Abandon Online Travel Bookings Before Purchasing

    …. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 9 readers -
  • What Consumers Dislike About Mobile Email

    … was based on data from a survey of more than 1,000 US consumers. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 10 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    …. Penney, Nordstrom and GameStop all opened and closed Facebook stores within a year. Companies complained that they weren’t seeing enough ROI and that creating a shopping destination on Facebook proved to be redundant. “It was basically just another place to shop for all the stuff already available on the retailer websites,” digital strategist…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 16 readers -
  • Email Marketers' Top Resolutions for 2015

    … to judge the success of an email campaign. 38% say open rate is their top metric. About the research: The report was based on data from a survey of 130 email marketers conducted in November. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses…

    MarketingProfsin EMail- 15 readers -
    Earlier about the same topic:
  • The State of B2B Event Marketing

    …: The report was based on data from a survey of 212 senior B2B marketing executives. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 9 readers -
  • Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    … between October 2013 and December 2014. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 7 readers -
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