Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • The Most Effective Marketing Strategies for Small Businesses

    …). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 25 readers -
  • The Top Rated Email Marketing Platforms

    … satisfaction in the report, G2 Crowd also ranked popular dedicated email programs (those with 15 or more reviews) for small business, mid-market, and enterprise market segments. The rankings were based on two main factors: satisfaction (overall sentiment and happiness with particular features) and market presence (share of segment based on the number…

    MarketingProfsin Twitter- 19 readers -
  • Content Types Valued Most by B2B Tech Buyers [Infographic]

    …). More than half of respondents (57%) said they had looked at product brochures/data sheets from B2B technology vendors in the past six months, the most engagement with any content type. Other commonly consumed content types include: Emails from vendors (52% have read in the past six months), white papers (52%), competitive vendor worksheets (42…

    MarketingProfsin Content Twitter- 23 readers -
  • How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

    … is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter How To's- 20 readers -
  • Why Consumers Abandon Online Travel Bookings Before Purchasing

    …. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 9 readers -
  • What Consumers Dislike About Mobile Email

    … with emails received on smartphones include the following: Messages are too small to read and interact with (32% don't like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%). Some 18% of respondents say they have no problems at all with their mobile email…

    MarketingProfsin EMail Twitter- 9 readers -
  • Projected 2015-2017 Ad Spend Growth by Region and Channel

    … of such events. Below, additional key findings from the forecast. Ad Spend Projections by Region Some key regional ad spend projections from the report are as follows: North America: In the absence of the Winter Olympics and US midterm elections, ad spend is expected to grow 3.8% in 2015, followed by a jump to 4.1% in 2016 (thanks to the Summer Olympics…

    MarketingProfs- 28 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    … E-commerce and social media have been flirting for years with little to show for it, but the courtship is heating up. Both Twitter and Facebook are engaging in high-profile tests to bring the shopping experience directly into social streams. Many third-party vendors already offer ways to plug e-commerce into the social media environment…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 15 readers -
  • Email Marketers' Top Resolutions for 2015

    … More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. The report was based on data from a survey of 130 email marketers conducted in November. Other top email resolutions for the year ahead include creating a more holistic…

    MarketingProfsin EMail- 14 readers -
    Earlier about the same topic:
  • The 10 Most 'Loved' Brands on Social Media [Infographic]

    … a "Love List" score based on sentiment (how positive the social media conversations were); mentions (volume); and love (the percentage of conversations about each brand that included the word "love"). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation…

    MarketingProfsin Social Twitter- 11 readers -
  • The State of B2B Event Marketing

    …: The report was based on data from a survey of 212 senior B2B marketing executives. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 9 readers -
  • Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    … between October 2013 and December 2014. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 7 readers -
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