Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • Best-Practices for Sending Mobile Push Messages

    … the research: The report was based on data from more than 100 million push messages sent by mobile apps. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 7 readers -
  • The Disconnect Between Marketers and IT Buyers

    … was based on data from a survey of 136 tech marketers and 450 IT buyers from various company sizes and countries (71% based in North America; 24%, EMEA; 5%, APAC). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also…

    MarketingProfsin Social Google Twitter YouTube- 5 readers -
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