Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • The Most Effective Marketing Strategies for Small Businesses

    …). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 23 readers -
  • The Top Rated Email Marketing Platforms

    … Performers (high satisfaction, smaller market presence): Maropost, ExpressPigeon, Salesforce Marketing Cloud. Mid-Market (51-1,000 employees) Highest customer satisfaction score: MailChimp. Leaders: MailChimp, Salesforce Marketing Cloud, Constant Contact. High Performers: dotmailer. Enterprise (1,001+ employees) Highest customer satisfaction score…

    MarketingProfsin Twitter- 18 readers -
  • Content Types Valued Most by B2B Tech Buyers [Infographic]

    …). More than half of respondents (57%) said they had looked at product brochures/data sheets from B2B technology vendors in the past six months, the most engagement with any content type. Other commonly consumed content types include: Emails from vendors (52% have read in the past six months), white papers (52%), competitive vendor worksheets (42…

    MarketingProfsin Content Twitter- 21 readers -
  • How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

    … is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter How To's- 19 readers -
  • Why Consumers Abandon Online Travel Bookings Before Purchasing

    …. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 9 readers -
  • What Consumers Dislike About Mobile Email

    … was based on data from a survey of more than 1,000 US consumers. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 9 readers -
  • Projected 2015-2017 Ad Spend Growth by Region and Channel

    … the forecast period. Despite healthy growth, television’s share of global ad spend is expected to fall slightly over the next few years as desktop and mobile Internet grow much faster. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands…

    MarketingProfs- 27 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    …. Penney, Nordstrom and GameStop all opened and closed Facebook stores within a year. Companies complained that they weren’t seeing enough ROI and that creating a shopping destination on Facebook proved to be redundant. “It was basically just another place to shop for all the stuff already available on the retailer websites,” digital strategist…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 15 readers -
  • Email Marketers' Top Resolutions for 2015

    … More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. The report was based on data from a survey of 130 email marketers conducted in November. Other top email resolutions for the year ahead include creating a more holistic…

    MarketingProfsin EMail- 13 readers -
    Earlier about the same topic:
  • The 10 Most 'Loved' Brands on Social Media [Infographic]

    … on the Rise category winner was determined by a Twitter vote, leading to an additional spike in tweet volume. Other top loved brands on social media in November included Friskies, Disney, Starbucks, Twitter, Chanel, The CW, Subway, Cheetos, and VH1. The presence of Cheetos on the list seems to be mainly due to Katy Perry, the most followed person…

    MarketingProfsin Social Twitter- 10 readers -
  • The State of B2B Event Marketing

    …: The report was based on data from a survey of 212 senior B2B marketing executives. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 8 readers -
  • Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    … opens occurred on mobile devices on Christmas Day; the proportion this year could serve as a good indicator of whether the move to mobile has accelerated or steadied. Despite reports of declining sales, iPads continue make up more than 20% of email opens on iOS devices, indicating people may be sticking with their existing tablets rather than…

    MarketingProfsin EMail Twitter- 6 readers -
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