Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • The Most Effective Marketing Strategies for Small Businesses

    …). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 22 readers -
  • The Top Rated Email Marketing Platforms

    … ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 17 readers -
  • Content Types Valued Most by B2B Tech Buyers [Infographic]

    … a survey of 100 people responsible for influencing or making B2B technology buying decisions (33% influencers; 67% decision makers). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Content Twitter- 21 readers -
  • How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

    … is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter How To's- 19 readers -
  • Why Consumers Abandon Online Travel Bookings Before Purchasing

    …. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 9 readers -
  • What Consumers Dislike About Mobile Email

    … was based on data from a survey of more than 1,000 US consumers. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 9 readers -
  • Projected 2015-2017 Ad Spend Growth by Region and Channel

    … (China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand, and Vietnam) registered a 10.1% jump in ad spend in 2014. Similar growth of between 10% and 11% a year is forecast for 2015 through 2017. Growth and Share by Advertising Channel Mobile is expected to be the biggest driver of global advertising growth, contributing 51…

    MarketingProfs- 27 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    … a form with credit card information and a shipping address. After that the transaction can be completed with two more clicks, including one to confirm the order. Twitter stores the billing and shipping information, so subsequent purchases only require several clicks (or taps on the mobile app). But usability is only a tiny part of the battle…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 15 readers -
  • The State of B2B Event Marketing

    …: The report was based on data from a survey of 212 senior B2B marketing executives. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 8 readers -
  • Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    … opens occurred on mobile devices on Christmas Day; the proportion this year could serve as a good indicator of whether the move to mobile has accelerated or steadied. Despite reports of declining sales, iPads continue make up more than 20% of email opens on iOS devices, indicating people may be sticking with their existing tablets rather than…

    MarketingProfsin EMail Twitter- 6 readers -
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