Digital Strategist

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g.
Posts about Digital Strategist
  • The Most Effective Marketing Strategies for Small Businesses

    …). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 33 readers -
  • The Top Rated Email Marketing Platforms

    …: Salesforce Marketing Cloud. Leaders: Salesforce Marketing Cloud, Oracle Responsys. High Performers: dotmailer. About the research: The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd, a software review platform. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound…

    MarketingProfsin Twitter- 23 readers -
  • Content Types Valued Most by B2B Tech Buyers [Infographic]

    … Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media. The report, which was the second in a series, was based on data from a survey of 100 people responsible for influencing or making B2B technology buying decisions (33% influencers; 67% decision makers…

    MarketingProfsin Content Twitter- 25 readers -
  • How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]

    … is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter How To's- 21 readers -
  • Why Consumers Abandon Online Travel Bookings Before Purchasing

    …. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 12 readers -
  • What Consumers Dislike About Mobile Email

    … was based on data from a survey of more than 1,000 US consumers. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 11 readers -
  • Projected 2015-2017 Ad Spend Growth by Region and Channel

    … the forecast period. Despite healthy growth, television’s share of global ad spend is expected to fall slightly over the next few years as desktop and mobile Internet grow much faster. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands…

    MarketingProfs- 29 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    …. Penney, Nordstrom and GameStop all opened and closed Facebook stores within a year. Companies complained that they weren’t seeing enough ROI and that creating a shopping destination on Facebook proved to be redundant. “It was basically just another place to shop for all the stuff already available on the retailer websites,” digital strategist…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 20 readers -
  • The 10 Most 'Loved' Brands on Social Media [Infographic]

    … a "Love List" score based on sentiment (how positive the social media conversations were); mentions (volume); and love (the percentage of conversations about each brand that included the word "love"). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation…

    MarketingProfsin Social Twitter- 11 readers -
  • The State of B2B Event Marketing

    …: The report was based on data from a survey of 212 senior B2B marketing executives. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin Twitter- 11 readers -
  • Five Mobile Email Trends to Watch This Holiday Season [Infographic]

    … between October 2013 and December 2014. Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times. LinkedIn: Ayaz Nanji Twitter: @ayaznanji …

    MarketingProfsin EMail Twitter- 10 readers -
Get the top posts daily into your mailbox!