Digital Transformation

  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    …. SiriusDecisions reports that enterprise B2B organizations spend roughly twice what they think they do on content. When you consider that roughly 30 percent of a brand’s marketing budget goes toward content—and that these brands are producing more content than ever to meet digital demands—it’s clear that marketing teams are making a very costly mistake…

    Dillon Baker/ The Content Strategist- 16 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 26 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • Seven ways to future-proof your digital strategy

    … Loeffler. “It will be different in terms of changing the world in terms of partnering up and growing further with existing partners.” The futurist Gerd Leonhard, sums up how “change” itself will be disrupted in the future in this short video. Digital transformation: are you ready for exponential change? Futurist Gerd Leonhard, TFAStudios Here…

    Search Engine Watch- 25 readers -
  • What’s so great about digital marketing anyway?

    … officers, industry specialists and digital marketers from some of Asia’s biggest names in the industry joining us ClickZ Live Hong Kong on August 3&4 at the Mira Hotel. Video marketing, digital disruption and transformation, B2B and B2C marketing, ecommerce, omnichannel strategies, digital communications, brand strategy and programmatic buying…

    Search Engine Watch- 36 readers -
  • Digital transformation, what the search evolution can teach marketers

    … are no longer looking for information, they are looking for answers. These expectations have increased with the rise of new search experiences like Cortana. This personal assistant makes sense of your search history, your personal preferences, your location, the instruction you give her vocally, to identify what is the most relevant information for you…

    State of Digital- 21 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 25 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 19 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 55 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 24 readers -
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