Digital Transformation

  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 18 readers -
  • A business case for diversity in digital transformation

    …. In our drive toward digital transformation, why wouldn’t we not just involve all employees, but let them lead where appropriate? A new transformational model? Another star in the class was Jimmy, a young IT support guy, who immediately took to the social media research and monitoring tools. As he became more confident in this class of senior…

    {grow}- 13 readers -
  • Seven ways to future-proof your digital strategy

    … is the present. This is about the software. “It’s about all those smart kids in their parents garages with a good idea that changed the world. It was about being agile, disruptive and empowering,” says Erdogan Loeffler. The third wave: The third wave is the future which is already here. This will not be disruptive but constructive, says Erdogan…

    Search Engine Watch- 21 readers -
  • What’s so great about digital marketing anyway?

    … officers, industry specialists and digital marketers from some of Asia’s biggest names in the industry joining us ClickZ Live Hong Kong on August 3&4 at the Mira Hotel. Video marketing, digital disruption and transformation, B2B and B2C marketing, ecommerce, omnichannel strategies, digital communications, brand strategy and programmatic buying…

    Search Engine Watch- 29 readers -
  • Digital transformation, what the search evolution can teach marketers

    … understand but even anticipate what people truly want. It allowed us to create search experiences that are truly personal and relevant. Marketing transformation. At last. What happened to search as a service is currently transpiring across the entire digital industry. It is putting back the customer at the centre of everything. Great marketing…

    State of Digital- 19 readers -
  • Why retail needs to prepare for digital transformation

    … a formal plan in place for digital transformation. Financial service providers fared comparatively better, with 56% reporting that they had a formal digital transformation plan in position. But ClickZ’s ‘Innovation in Retail Banking’ report illustrates just how much the digital disruptions taking place in the financial sector will affect retail…

    Search Engine Watchin Social- 20 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    … Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content, says it’s time for businesses to install their own great content leaders, who…

    Search Engine Watchin Content- 14 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 48 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 20 readers -
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