Digital Transformation

  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 20 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • Seven ways to future-proof your digital strategy

    … Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While…

    Search Engine Watch- 22 readers -
  • What’s so great about digital marketing anyway?

    … Heslop: “You can’t stop progress.” That quote might be lost on anyone who is not Australian, but in the two years since I attended my first ClickZ Live event, the digital landscape has changed phenomenally and there are no signs it’s going to slow down anytime soon. How digital marketing today goes beyond goats screaming like humans Have you ever…

    Search Engine Watch- 31 readers -
  • Digital transformation, what the search evolution can teach marketers

    … understand but even anticipate what people truly want. It allowed us to create search experiences that are truly personal and relevant. Marketing transformation. At last. What happened to search as a service is currently transpiring across the entire digital industry. It is putting back the customer at the centre of everything. Great marketing…

    State of Digital- 20 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 22 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 51 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 23 readers -