Digital Transformation

  • Seven ways to future-proof your digital strategy

    … Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While…

    Search Engine Watch- 13 readers -
  • What’s so great about digital marketing anyway?

    … Googled “goats screaming like humans”? This was a key theme of the opening keynote at ClickZ Live Hong Kong in 2014. It was delivered by Jason Oke who at the time was the regional managing director, Asia-Pacific, Red Fuse Communications. I haven’t forgotten this presentation because essentially, Oke was saying that if you were a brand like Coca…

    Search Engine Watch- 13 readers -
  • Digital transformation, what the search evolution can teach marketers

    … understand but even anticipate what people truly want. It allowed us to create search experiences that are truly personal and relevant. Marketing transformation. At last. What happened to search as a service is currently transpiring across the entire digital industry. It is putting back the customer at the centre of everything. Great marketing…

    State of Digital- 13 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 12 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 14 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 38 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 15 readers -
  • Shift London: Are you ready to join the #Digirevolution?

    … and visionaries who are kindling conversation about digital leadership and the drive towards truly customer-centric business models. Senior marketers, digital gurus and business leaders tasked with implementing digital transformation and responsible for driving marketing strategy across data, digital, acquisition, search, customer experience, analytics, user…

    Matt Owen/ Search Engine Watch- 12 readers -
  • Digital transformation: are you asking the right questions?

    … comes along and we all hop on board, until everyone is doing it and it’s gradually subsumed by another area of marketing. In Twitter’s case a slightly wonky mix of PR and CRM. Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual in that it actually attempts…

    Matt Owen/ Search Engine Watch- 18 readers -
  • What is Digital Leadership?

    … is, the more open to interpretation it is, and the more chance someone will flower it up with unnecessary language. Just check out the Wikipedia definition of ‘single customer view’. So here I am, about to answer the question ‘what is Digital Leadership?’ as clearly and succinctly as possible without sounding like… well… the Wikipedia definition…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
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