Digital Transformation

  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

    {grow}- 25 readers -
  • A business case for diversity in digital transformation

    …. In our drive toward digital transformation, why wouldn’t we not just involve all employees, but let them lead where appropriate? A new transformational model? Another star in the class was Jimmy, a young IT support guy, who immediately took to the social media research and monitoring tools. As he became more confident in this class of senior…

    {grow}- 13 readers -
  • Seven ways to future-proof your digital strategy

    … Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While…

    Search Engine Watch- 23 readers -
  • What’s so great about digital marketing anyway?

    … Googled “goats screaming like humans”? This was a key theme of the opening keynote at ClickZ Live Hong Kong in 2014. It was delivered by Jason Oke who at the time was the regional managing director, Asia-Pacific, Red Fuse Communications. I haven’t forgotten this presentation because essentially, Oke was saying that if you were a brand like Coca…

    Search Engine Watch- 35 readers -
  • Digital transformation, what the search evolution can teach marketers

    … understand but even anticipate what people truly want. It allowed us to create search experiences that are truly personal and relevant. Marketing transformation. At last. What happened to search as a service is currently transpiring across the entire digital industry. It is putting back the customer at the centre of everything. Great marketing…

    State of Digital- 21 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 24 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 16 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 54 readers -
  • 10 secret ingredients of a 10x marketer

    … Financial Officer). There have been a few blog posts recently (for example from Scott Brinker) which have floated the concept of the 10x marketer – leading from the belief in the 10x engineer. In the run up to SHIFT, I wanted to suggest some attributes that I have seen in exceptional marketers over the past few years (caveat: the 10x is more…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 24 readers -
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