Digital Transformation

    • What does digital transformation mean to marketing?

      Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

      {grow}- 16 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 10 readers -
  • Seven ways to future-proof your digital strategy

    … Loeffler. “It will be different in terms of changing the world in terms of partnering up and growing further with existing partners.” The futurist Gerd Leonhard, sums up how “change” itself will be disrupted in the future in this short video. Digital transformation: are you ready for exponential change? Futurist Gerd Leonhard, TFAStudios Here…

    Search Engine Watch- 15 readers -
  • What’s so great about digital marketing anyway?

    … Heslop: “You can’t stop progress.” That quote might be lost on anyone who is not Australian, but in the two years since I attended my first ClickZ Live event, the digital landscape has changed phenomenally and there are no signs it’s going to slow down anytime soon. How digital marketing today goes beyond goats screaming like humans Have you ever…

    Search Engine Watch- 20 readers -
  • Digital transformation, what the search evolution can teach marketers

    … are no longer looking for information, they are looking for answers. These expectations have increased with the rise of new search experiences like Cortana. This personal assistant makes sense of your search history, your personal preferences, your location, the instruction you give her vocally, to identify what is the most relevant information for you…

    State of Digital- 15 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 13 readers -
  • Understanding the mobile customer journey

    …: empathy maps and storyboards Why user testing should be at the forefront of mobile development Formulating the go-to market strategy for your mobile project How to market your mobile site or app without spending a fortune on ads The pros, cons and politics of hybrid mobile apps Digital transformation: what it is and why…

    Search Engine Watchin Social- 42 readers -
  • 10 secret ingredients of a 10x marketer

    … What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost. These types…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 18 readers -
  • Shift London: Are you ready to join the #Digirevolution?

    … What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change? On May 24th and 25th, we’ll be hosting our new Shift event in London, and we want to find the biggest influencers online to be help us drive digital change. The gurus…

    Matt Owen/ Search Engine Watch- 14 readers -
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