Digital Transformation

    • Top 3 Reasons Why 84% of Digital Transformation Projects Fail

      According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation.

      Get Elastic- 12 readers -
  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    … changing the way they create content as part of their organization’s larger digital transformation. Producing work ad hoc on Microsoft Word or Google Documents won’t cut it. Teams also need to develop a framework for creating and distributing content to the right audience, both internally and externally. That means setting data-driven goals…

    Dillon Baker/ The Content Strategist- 17 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 26 readers -
  • A business case for diversity in digital transformation

    …. In our drive toward digital transformation, why wouldn’t we not just involve all employees, but let them lead where appropriate? A new transformational model? Another star in the class was Jimmy, a young IT support guy, who immediately took to the social media research and monitoring tools. As he became more confident in this class of senior…

    {grow}- 13 readers -
  • Seven ways to future-proof your digital strategy

    … Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While…

    Search Engine Watch- 25 readers -
  • What’s so great about digital marketing anyway?

    … officers, industry specialists and digital marketers from some of Asia’s biggest names in the industry joining us ClickZ Live Hong Kong on August 3&4 at the Mira Hotel. Video marketing, digital disruption and transformation, B2B and B2C marketing, ecommerce, omnichannel strategies, digital communications, brand strategy and programmatic buying…

    Search Engine Watch- 36 readers -
  • Digital transformation, what the search evolution can teach marketers

    … understand but even anticipate what people truly want. It allowed us to create search experiences that are truly personal and relevant. Marketing transformation. At last. What happened to search as a service is currently transpiring across the entire digital industry. It is putting back the customer at the centre of everything. Great marketing…

    State of Digital- 21 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 26 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 19 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 55 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 25 readers -
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