Digital Transformation

  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

    {grow}- 18 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 11 readers -
  • Seven ways to future-proof your digital strategy

    … Loeffler. “It will be different in terms of changing the world in terms of partnering up and growing further with existing partners.” The futurist Gerd Leonhard, sums up how “change” itself will be disrupted in the future in this short video. Digital transformation: are you ready for exponential change? Futurist Gerd Leonhard, TFAStudios Here…

    Search Engine Watch- 16 readers -
  • What’s so great about digital marketing anyway?

    … officers, industry specialists and digital marketers from some of Asia’s biggest names in the industry joining us ClickZ Live Hong Kong on August 3&4 at the Mira Hotel. Video marketing, digital disruption and transformation, B2B and B2C marketing, ecommerce, omnichannel strategies, digital communications, brand strategy and programmatic buying…

    Search Engine Watch- 25 readers -
  • Digital transformation, what the search evolution can teach marketers

    … sets to the cloud, unaltered or pre-filtered, pooling them in a data lake for instance, we can then plug them to advanced machine learning capabilities we have sharpened in search to identify the true commonalities and uniqueness of the individuals without compromising on timing. Marketers can now innovate more than ever and bringing marketing…

    State of Digital- 17 readers -
  • Why retail needs to prepare for digital transformation

    … Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Intelligence’s most recently published report The Pulse of Digital Transformation suggests not. It found that in a survey of more than 400 US readers, just 26% of retail and e-commerce specialists had…

    Search Engine Watchin Social- 14 readers -
  • “Content is not a conceit or a vanity project, it makes people money”

    … in thinking. So they might have someone in digital or even IT looking after the back end of the website, product teams managing product pages, and then SEO, CRM and marketing teams doing a load more work besides, with no one at the top pulling all of these crucial operations together. Where might an organisation that doesn’t have a dedicated content…

    Search Engine Watchin Content- 14 readers -
  • Understanding the mobile customer journey

    …: empathy maps and storyboards Why user testing should be at the forefront of mobile development Formulating the go-to market strategy for your mobile project How to market your mobile site or app without spending a fortune on ads The pros, cons and politics of hybrid mobile apps Digital transformation: what it is and why…

    Search Engine Watchin Social- 42 readers -
  • 10 secret ingredients of a 10x marketer

    … The world of digital doesn’t stop moving, and as such 10x marketers are always keen to get their hands on new tools or use existing ones in a different way. They know they can’t afford to rest on their laurels. Are you a 10x marketer? What do you think makes a 10x marketer? Do you recognise the characteristics above, or have I left something out? I…

    Andrew Warren Payne/ Search Engine Watchin Paid Search- 18 readers -
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