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According to McKinsey & Company, 75% of luxury shoppers carry smart phones. More than 45% of these shoppers’ luxury purchases are influenced by what they find in the digital universe. Add these two facts together and you’ll see that these consumers want a lot of brand interaction before they even step into a store or place an item in an online shopping cart.
… Ever wonder how a specific ad shows up in your Facebook feed? Why of all of the millions of ads in the digital universe, did a person or a computer pick that one? BuzzFeed pulls the curtain back for us today with a great summary. Now you know why you are seeing ads for health food, retirement funds or dating sites. The post How Does That Ad Get Into My Facebook Feed? appeared first on Daily Conversions. …