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… According to McKinsey & Company, 75% of luxury shoppers carry smart phones. More than 45% of these shoppers’ luxury purchases are influenced by what they find in the digital universe. Add these two facts together and you’ll see that these consumers want a lot of brand interaction before they even step into a store or place an item…
Ever wonder how a specific ad shows up in your Facebook feed? Why of all of the millions of ads in the digital universe, did a person or a computer pick that one? BuzzFeed pulls the cur ...