Digital Video Advertising

  • How To Influence Primetime TV Viewers With YouTube

    … ZOG Digital’s Michael Pasco discusses how digital video advertising and YouTube marketing connect consumers beyond Primetime TV. This article was originally published by the Huffington Post. ——- The consumer journey now has many touchpoints — TV commercials are simply not strong enough to convert customers on their own When consumers…

    ZOG Digital Blogin Social How To's- 17 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
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