Digital Video Advertising

  • How To Influence Primetime TV Viewers With YouTube

    … growing their presence beyond TV spots with diversified budgets dedicated to a two-pronged TV and digital marketing strategy. Last year, the most popular Super Bowl ad wasn’t from Budweiser, Volkswagen or Doritos — it was from mobile game Clash of Clans. Using Heartbeat, we see that since its successful 2015 showing, the YouTube video alone earned…

    ZOG Digital Blogin Social How To's- 20 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
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