• BuzzFeed Just Became a Content Marketing Tech Company

    … isn’t the first media company to license its tech to a major agency. Vox Media—the other new media titan that, like BuzzFeed, recently landed a $200 million investment from NBCUniversal—recently partnered with DigitasLBi on similar terms. Like BuzzFeed, Vox Media offered proprietary tech—its publishing platform Chorus—and access to creative talent…

    Dillon Baker/ Relevance- 40 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … their email addresses or choose to follow the brand on social media. Regardless of whether you choose to publish your brand’s content yourself or with a third-party media outlet, it’s important to make sure you’re measuring it the right way. Otherwise, you’re just another caveman marketer waiting impatiently for clicks to immediately turn into sales. Ad buyers and studios have to realize that the process will never be as simple as “Them click, them buy.” …

    The Content Strategistin Content- 12 readers -
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