Digitaslbi

  • BuzzFeed Just Became a Content Marketing Tech Company

    … will be given a plethora of benefits. According to Advertising Age, the agency will receive “preferential” rates, a “creative residency” and dedicated staffers from BuzzFeed Motion Pictures, and, perhaps most importantly, exclusive access to BuzzFeed’s Pound analytics technology. No investment or equity was involved in the deal and no specific terms were…

    Dillon Baker/ Relevance- 43 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … BuzzFeed, valued at $850 million this past August, has invested heavily in sponsored content. Yet as a recent story from The Wall Street Journal reveals, advertisers still aren’t sure what they’re getting out of the new media giant’s primary source of revenue. While virtually every major digital media property seems to have a branded content…

    The Content Strategistin Content- 12 readers -
Get the top posts daily into your mailbox!
More from around the web