• BuzzFeed Just Became a Content Marketing Tech Company

    … At the end of August, BuzzFeed signed a partnership deal with GroupM—the media-buying arm of major communications firm WPP and self-proclaimed “world’s largest media investment group”—to license out a combination of proprietary software and creative services. While BuzzFeed gains access to GroupM’s large portfolio of clients, GroupM…

    Dillon Baker/ Relevance- 45 readers -
  • What Ad Buyers Still Don’t Get About Sponsored Content

    … $100,000. At that price, brands might be better off driving people to owned brand publications like General Electric’s GE Reports or Dell’s Tech Page One. Contently’s research shows that readers trust stories on brand-owned websites nearly as much as they do sponsored stories on news sites. And while sponsored content on BuzzFeed gives brands…

    The Content Strategistin Content- 15 readers -
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