Diminishing Returns

In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the amount of a single factor of production is increased, while the amounts of all other factors of production stay constant.The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant ("ceteris paribus"), will at some point yield lower per-unit returns.
Posts about Diminishing Returns
  • How to Win Instagram with Six Simple Tests

    … without attribution, they carry your brand’s presence across platforms when Instagrams are shared, and they let everyone know this is branded content. Starbucks goes unbranded, as does Abercrombie: Joggers 101: The in-class, off-day, all-around essential pairs up perfectly with all your favorite outfits. #comfy #joggers #casual Ein von…

    Convince and Convertin Social Content Twitter How To's- 17 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … for publishers. Many companies focused on informational posts, trying to answer their visitors' questions. Content-driven businesses might see diminishing returns on their efforts in 2015 since Google's Knowledge Graph is aimed at providing instant answers and keeping searchers on Google.com. A better approach would be to write long and informative posts…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 18 readers -
  • Maximize PPC Productivity: 2 Killer Tips

    … boring day – but who has those anyway?! Prioritize within Tasks My first tip helped identify which tasks to focus on, but how much time should you spend on each task? This is where I find it helpful to consider the curve of diminishing returns as shown here. Every hour you work does not add the same value to the bottom line – each hour drives slightly…

    Caitlin Halpert/ 3Q Digitalin Paid Search YouTube- 12 readers -
  • For Converting E-Commerce Transactions, Time is of the Essence

    … page and experiment with different approaches to find the most effective combination. The report analyzes big data from more than seven billion online shopping sessions worldwide, and from desktop, tablet, and mobile shopping sessions. References: MarketingCharts. “What are Shoppers Doing in Their First Hour on An E-commerce Site?” December 12, 2014. Monetate. “EQ3 2014: Gone in Sixty Minutes.” Related …

    Jim Shannon/ Dex Media- 10 readers -
  • Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

    … and production of different types of content. It is vital that you make your audience the primary focus, map your content to your sales and customer marketing funnels, and optimize accordingly. Furthermore, avoid over-optimization of content and balance quantity with quality. Remember – every piece of content should carry a purpose beyond SEO. When content and SEO work hand in hand, the question of "who owns content" should never become an organizational headache. Your brand owns content! …

    Andy Betts/ Search Engine Watchin SEO- 9 readers -
  • The Rise of the User Experience Marketer

    … still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent of the way – but hard…

    Brittney Sheffield/ Search Engine Watch- 13 readers -
  • The Rise of the User Experience Marketer

    … it clear that we still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent…

    Brittney Sheffield/ Search Engine Watch- 10 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    … are controlling your spend with bids instead of budget caps, you can look to increase spend by pushing your ads into higher positions to drive more clicks and conversions. Be careful, though; you will reach a point of diminishing returns where pushing into a higher ad position can start to hurt overall cost-per-action as the clicks become too…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 12 readers -
  • How Often Should I Share a Blog Post on Social Media?

    There’s a balancing act when it comes to sharing blog content through your social media channels. On one hand, you don’t want to overwhelm your audience. You aren’t solely using social as a distribution channel. You interact and engage with your audience in a number of ways. But, on the other hand, if you only share a new blog post or article once, you aren’t getting the most value out of it.

    Kevin Shively/ Simply Measured- 17 readers -
  • How To Set A PPC Budget

    Build Your Budget by eric731 This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test and figure out how much comes out for every $1 we put in? Prospective Customer: Hmm.

    Robert Brady/ Search Engine People Blog- 15 readers -
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