Diminishing Returns

In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the amount of a single factor of production is increased, while the amounts of all other factors of production stay constant.The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant ("ceteris paribus"), will at some point yield lower per-unit returns.
Posts about Diminishing Returns
  • How to Win Instagram with Six Simple Tests

    … engagement on Instagram—up to 23% more likes, in fact. Once you get past seven, you hit the point of diminishing returns, as people start to perceive them as spammy. Caption Testing One of the easiest ways to test your Instagram copy is by taking cues from other platforms. Look at your top performing Facebook and Twitter posts. What are certain words…

    Convince and Convertin Social Content Twitter How To's- 15 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    …, be aware, that there are tracking implications. Https websites will not pass "referrer" information to http websites. [dotted]If you stick with an http site, you might not be able to tell where much of your traffic is coming from.[/dotted] Your visitors will access your content through multiple channels. Marketers are hopefull that in 2015…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • Maximize PPC Productivity: 2 Killer Tips

    … boring day – but who has those anyway?! Prioritize within Tasks My first tip helped identify which tasks to focus on, but how much time should you spend on each task? This is where I find it helpful to consider the curve of diminishing returns as shown here. Every hour you work does not add the same value to the bottom line – each hour drives slightly…

    Caitlin Halpert/ 3Q Digitalin Paid Search YouTube- 10 readers -
  • For Converting E-Commerce Transactions, Time is of the Essence

    … be encouraged to act by employing different strategies during the middle thirty minutes. By the time the middle thirty minutes start ticking, those who are still on the site convert at a high rate when proper retargeting approaches are used. Display ads and triggered emails have proven effective, as well as alternative incentives such as free returns, loyalty…

    Jim Shannon/ Dex Media- 9 readers -
  • The Rise of the User Experience Marketer

    … it clear that we still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent…

    Brittney Sheffield/ Search Engine Watch- 9 readers -
  • The Rise of the User Experience Marketer

    … still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent of the way – but hard…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    …. If your campaigns are consistently hitting their budgets, your ads are not reaching every person they could be. In this case, you are limited by supply. Now, supply works well as an operations and economics term, but using it for search marketing is a bit of a stretch. In this case, supply refers to how much you are willing to spend. If you are supply…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 11 readers -
  • How Often Should I Share a Blog Post on Social Media?

    … to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that? - Garrett Moon How…

    Kevin Shively/ Simply Measuredin Social Content How To's- 11 readers -