Diminishing Returns

In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the amount of a single factor of production is increased, while the amounts of all other factors of production stay constant.The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant ("ceteris paribus"), will at some point yield lower per-unit returns.
Posts about Diminishing Returns
  • How to Win Instagram with Six Simple Tests

    ) Time of Day Testing One of the questions we get asked most is simply, “When’s the best time to post on Instagram?” And while the easy answer is to say, “It depends on the content and brand,” that’s not solving any problems. Time of day testing is really a two-part process. Step one is establishing your baseline, and step two is experimenting and measuring.

    Convince and Convert- 15 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … for publishers. Many companies focused on informational posts, trying to answer their visitors' questions. Content-driven businesses might see diminishing returns on their efforts in 2015 since Google's Knowledge Graph is aimed at providing instant answers and keeping searchers on Google.com. A better approach would be to write long and informative posts…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • Maximize PPC Productivity: 2 Killer Tips

    … boring day – but who has those anyway?! Prioritize within Tasks My first tip helped identify which tasks to focus on, but how much time should you spend on each task? This is where I find it helpful to consider the curve of diminishing returns as shown here. Every hour you work does not add the same value to the bottom line – each hour drives slightly…

    Caitlin Halpert/ 3Q Digitalin Paid Search YouTube- 10 readers -
  • For Converting E-Commerce Transactions, Time is of the Essence

    … points, or free shipping at particular price points. These same tactics are also effective in bringing customers back to abandoned shopping carts. By the end of this middle half-hour, almost seventy percent of all purchases have been made, with another six percent still converting in the final fifteen. Because of the diminishing returns…

    Jim Shannon/ Dex Media- 9 readers -
  • Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

    … and production of different types of content. It is vital that you make your audience the primary focus, map your content to your sales and customer marketing funnels, and optimize accordingly. Furthermore, avoid over-optimization of content and balance quantity with quality. Remember – every piece of content should carry a purpose beyond SEO. When content and SEO work hand in hand, the question of "who owns content" should never become an organizational headache. Your brand owns content! …

    Andy Betts/ Search Engine Watchin SEO- 6 readers -
  • The Rise of the User Experience Marketer

    … of completing an initial UX site evaluation, so you can help guide your own content strategy and areas that need to be reevaluated when developing or redeveloping a website. Share Marketing Knowledge With UX Hopefully you’re already crossing paths with your UX team during your project lifecycle, but why just cross paths when you can walk together…

    Brittney Sheffield/ Search Engine Watch- 9 readers -
  • The Rise of the User Experience Marketer

    … an initial UX site evaluation, so you can help guide your own content strategy and areas that need to be reevaluated when developing or redeveloping a website. Share Marketing Knowledge With UX Hopefully you’re already crossing paths with your UX team during your project lifecycle, but why just cross paths when you can walk together? Just as marketers…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    … are controlling your spend with bids instead of budget caps, you can look to increase spend by pushing your ads into higher positions to drive more clicks and conversions. Be careful, though; you will reach a point of diminishing returns where pushing into a higher ad position can start to hurt overall cost-per-action as the clicks become too…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 9 readers -
  • How Often Should I Share a Blog Post on Social Media?

    … to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that? - Garrett Moon How…

    Kevin Shively/ Simply Measuredin Social Content How To's- 10 readers -