Diminishing Returns

In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the amount of a single factor of production is increased, while the amounts of all other factors of production stay constant.The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant ("ceteris paribus"), will at some point yield lower per-unit returns.
Posts about Diminishing Returns
  • How to Win Instagram with Six Simple Tests

    … who is comfortable using hashtags, and they can too. Test the number of hashtags you put in your captions, too (covered below), and experiment to find the sweet spot. Aside from the caption, you can use hashtags in comments to continue to tell your story. While these can be used as additional space to add keywords and hashtags, they can also…

    Convince and Convertin Social Content Twitter How To's- 13 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … for publishers. Many companies focused on informational posts, trying to answer their visitors' questions. Content-driven businesses might see diminishing returns on their efforts in 2015 since Google's Knowledge Graph is aimed at providing instant answers and keeping searchers on Google.com. A better approach would be to write long and informative posts…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • Maximize PPC Productivity: 2 Killer Tips

    … boring day – but who has those anyway?! Prioritize within Tasks My first tip helped identify which tasks to focus on, but how much time should you spend on each task? This is where I find it helpful to consider the curve of diminishing returns as shown here. Every hour you work does not add the same value to the bottom line – each hour drives slightly…

    Caitlin Halpert/ 3Q Digitalin Paid Search YouTube- 10 readers -
  • For Converting E-Commerce Transactions, Time is of the Essence

    … be encouraged to act by employing different strategies during the middle thirty minutes. By the time the middle thirty minutes start ticking, those who are still on the site convert at a high rate when proper retargeting approaches are used. Display ads and triggered emails have proven effective, as well as alternative incentives such as free returns, loyalty…

    Jim Shannon/ Dex Media- 8 readers -
  • The Rise of the User Experience Marketer

    … of the way – but hard data fills the gaps. One user’s input and the data from one thousand users should be equally valuable. Web development decision-making should be informed by both UX and marketing insights, but never dictated by one in a vacuum. As user experience marketers we must strive to win the user’s trust. Once we do that, through…

    Brittney Sheffield/ Search Engine Watch- 6 readers -
  • The Rise of the User Experience Marketer

    … still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent of the way – but hard…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    … are controlling your spend with bids instead of budget caps, you can look to increase spend by pushing your ads into higher positions to drive more clicks and conversions. Be careful, though; you will reach a point of diminishing returns where pushing into a higher ad position can start to hurt overall cost-per-action as the clicks become too…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 8 readers -
  • How Often Should I Share a Blog Post on Social Media?

    There’s a balancing act when it comes to sharing blog content through your social media channels. On one hand, you don’t want to overwhelm your audience. You aren’t solely using social as a distribution channel. You interact and engage with your audience in a number of ways. But, on the other hand, if you only share a new blog post or article once, you aren’t getting the most value out of it.

    Kevin Shively/ Simply Measured- 9 readers -
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