Diminishing Returns

In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the amount of a single factor of production is increased, while the amounts of all other factors of production stay constant.The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant ("ceteris paribus"), will at some point yield lower per-unit returns.
Posts about Diminishing Returns
  • How to Win Instagram with Six Simple Tests

    … who is comfortable using hashtags, and they can too. Test the number of hashtags you put in your captions, too (covered below), and experiment to find the sweet spot. Aside from the caption, you can use hashtags in comments to continue to tell your story. While these can be used as additional space to add keywords and hashtags, they can also…

    Convince and Convertin Social Content Twitter How To's- 15 readers -
  • SEO in 2015: Prediction Trends & Your Action Plan

    … to succeed. Days when companies talked at their visitors are gone. Only the ones who invest in personalized marketing will see the returns on their efforts. Smart automation will be extremely helpful. Listen to the customer, understand their needs, learn their habits, and offer a customized experience that is relevant to your specific audience…

    Lyena Solomon/ Search Engine People Blogin SEO Twitter- 17 readers -
  • Maximize PPC Productivity: 2 Killer Tips

    … boring day – but who has those anyway?! Prioritize within Tasks My first tip helped identify which tasks to focus on, but how much time should you spend on each task? This is where I find it helpful to consider the curve of diminishing returns as shown here. Every hour you work does not add the same value to the bottom line – each hour drives slightly…

    Caitlin Halpert/ 3Q Digitalin Paid Search YouTube- 10 readers -
  • For Converting E-Commerce Transactions, Time is of the Essence

    … be encouraged to act by employing different strategies during the middle thirty minutes. By the time the middle thirty minutes start ticking, those who are still on the site convert at a high rate when proper retargeting approaches are used. Display ads and triggered emails have proven effective, as well as alternative incentives such as free returns, loyalty…

    Jim Shannon/ Dex Media- 9 readers -
  • Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership

    … and production of different types of content. It is vital that you make your audience the primary focus, map your content to your sales and customer marketing funnels, and optimize accordingly. Furthermore, avoid over-optimization of content and balance quantity with quality. Remember – every piece of content should carry a purpose beyond SEO. When content and SEO work hand in hand, the question of "who owns content" should never become an organizational headache. Your brand owns content! …

    Andy Betts/ Search Engine Watchin SEO- 7 readers -
  • The Rise of the User Experience Marketer

    … analytics tools. Data-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel…

    Brittney Sheffield/ Search Engine Watch- 9 readers -
  • The Rise of the User Experience Marketer

    …-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel. With greater knowledge…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • Eliminate Conversion Bottlenecks In Your PPC Campaigns

    … are controlling your spend with bids instead of budget caps, you can look to increase spend by pushing your ads into higher positions to drive more clicks and conversions. Be careful, though; you will reach a point of diminishing returns where pushing into a higher ad position can start to hurt overall cost-per-action as the clicks become too…

    Garrett Bugbee/ 3Q Digitalin Paid Search- 11 readers -
  • How Often Should I Share a Blog Post on Social Media?

    … to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round. But, if we share the content again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that? - Garrett Moon How…

    Kevin Shively/ Simply Measuredin Social Content How To's- 10 readers -