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  • Even the Monsters are Talking About It

    …Starmark’s social media campaign to launch “You Can Count on Monsters,” the creatively educational children’s book that illustrates prime and composite numbers through colorful monsters-themed geometrical designs, has received over 1,000 “likes” on Facebook and has reached a social media audience of over 5,000 people. In just one month the database…

    Starmark- 3 readers -
  • Zero in your target and go for it with beacons

    …The last time we discussed proximity-based marketing in our Geofencing (see eTIP #195), we introduced the concept of sending targeted messages to users based on their physical location. Now take it one step further; zero in on your target with even more relevant messages when their physical location triggers a signal, and you harness the... View…

    Starmark- 8 readers -
  • Whales vs wasted-energy: where should you spend your time?

    … of caviar. Your business has a whale or two but probably not the tub of caviar kind. The average business whale is simply a customer who spends a lot more money than most of your customers and does it on a regular basis. Now, here comes the big question; can you name the whales in your business and are you giving them special treatment? Special…

    Cynthia Boris/ Marketing Pilgrimin EMail Google- 3 readers -
  • Positive fem-vertising makes women more likely to buy

    … message? • Just over half of those who responded said they have bought a product because they liked how the brand and their advertising portrays women. • 46% have followed a brand in social media because they like what the company stands for. If you sell power tools and beer, don’t think you’re in the clear. 62% of women said any brand can…

    Cynthia Boris/ Marketing Pilgrimin Social- 6 readers -
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