Direct

  • Even the Monsters are Talking About It

    …Starmark’s social media campaign to launch “You Can Count on Monsters,” the creatively educational children’s book that illustrates prime and composite numbers through colorful monsters-themed geometrical designs, has received over 1,000 “likes” on Facebook and has reached a social media audience of over 5,000 people. In just one month the database…

    Starmark- 3 readers -
  • Zero in your target and go for it with beacons

    …The last time we discussed proximity-based marketing in our Geofencing (see eTIP #195), we introduced the concept of sending targeted messages to users based on their physical location. Now take it one step further; zero in on your target with even more relevant messages when their physical location triggers a signal, and you harness the... View…

    Starmark- 8 readers -
  • Whales vs wasted-energy: where should you spend your time?

    … When I hear the word “whales”, I think of Las Vegas. Weird, I know, but that’s where I first heard the word used for something other than a sea creature. In Vegas, whales are those guys who drop huge sums of money on a single hand of blackjack. They leave tips equal to a week’s pay and pony up big bucks for crazy things like a bathtub full…

    Cynthia Boris/ Marketing Pilgrimin EMail Google- 3 readers -
  • Positive fem-vertising makes women more likely to buy

    … too has the subject matter reflected in ads.” 91% of the women in the SheKnows survey said how women are portrayed in advertising has a direct impact on girls’ self-esteem. An even larger percentage said that portraying women as sex symbols in advertisements is harmful. (Look out Carl’s Jr.) The reward for delivering a positive, female-oriented…

    Cynthia Boris/ Marketing Pilgrimin Social- 6 readers -
  • Search still driving ecommerce, social and affiliate on the decline

    Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working. A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse. Comparing 2013 to 2014, we see that search marketing is still going strong. Organic and paid combined are responsible for 44% of ecommerce orders.

    Cynthia Boris/ Marketing Pilgrim- 7 readers -
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