Direct

  • Even the Monsters are Talking About It

    …Starmark’s social media campaign to launch “You Can Count on Monsters,” the creatively educational children’s book that illustrates prime and composite numbers through colorful monsters-themed geometrical designs, has received over 1,000 “likes” on Facebook and has reached a social media audience of over 5,000 people. In just one month the database…

    Starmark- 3 readers -
  • Zero in your target and go for it with beacons

    …The last time we discussed proximity-based marketing in our Geofencing (see eTIP #195), we introduced the concept of sending targeted messages to users based on their physical location. Now take it one step further; zero in on your target with even more relevant messages when their physical location triggers a signal, and you harness the... View…

    Starmark- 9 readers -
  • Whales vs wasted-energy: where should you spend your time?

    … treatment, you shout! But shouldn’t all customers be treated with the same respect, given the same offers and deals? Maybe not. Think with Google published their thoughts on this concept in their new report: “Measure What Matters Most: A Marketer’s Guide“. The report outlines 4 tenets of measurement-focused marketing. We’re going to focus on just one…

    Cynthia Boris/ Marketing Pilgrimin EMail Google- 3 readers -
  • Positive fem-vertising makes women more likely to buy

    … too has the subject matter reflected in ads.” 91% of the women in the SheKnows survey said how women are portrayed in advertising has a direct impact on girls’ self-esteem. An even larger percentage said that portraying women as sex symbols in advertisements is harmful. (Look out Carl’s Jr.) The reward for delivering a positive, female-oriented…

    Cynthia Boris/ Marketing Pilgrimin Social- 6 readers -
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