Direct Bookings

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, usability and UX possess different meanings. Improving the usability on your website has to do with making it easy for the online visitor to navigate your site by simplifying the booking process and providing ‘straight to the point’ information. On the other hand, providing a great UX is focused on creating a meaningful connection with the online…

    Melody Ciria/ E-Marketing Associatesin Content- 12 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine the success of your website is to ask yourself if your online visitors are actually converting into bookers. Are people engaged on your site and finding what they need to decide whether to book with your hotel…

    Melody Ciria/ E-Marketing Associates- 14 readers -
  • 8 Common SEO Mistakes You Should Avoid

    … the likelihood of your site ranking higher. Actually, search engine bots are smarter than you think. If you write something on your hotel’s home page, and then regurgitate that same information on the booking page, bots will pick this up and will harm your search rankings. Google’s update, Google Panda was first introduced in 2011 and was aimed to penalize…

    E-Marketing Associatesin SEO Content Google- 20 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 9 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 15 readers -
  • 6 Ways to Increase Views on YouTube

    It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded to YouTube every minute.

    E-Marketing Associates- 13 readers -
  • 5 Tips for Increasing Your Hotel’s Conversion Rate

    … In this day and age, everyone is always spending a good portion of their time surfing the internet so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these 5 tips your hotel could see…

    E-Marketing Associates- 13 readers -
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