Direct Bookings

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    … Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem. The most…

    Melody Ciria/ E-Marketing Associatesin Content- 20 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … a user has been on your site and which pages they frequently engage with. By focusing on your site’s metrics, the better you can identify what is causing your website to lack direct bookings. Many hoteliers face the challenge of converting lookers into bookers because they have not taken the time to analyze the information readily available…

    Melody Ciria/ E-Marketing Associates- 20 readers -
  • 8 Common SEO Mistakes You Should Avoid

    … It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings. If you want…

    E-Marketing Associatesin SEO Content Google- 25 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 22 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 15 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 23 readers -
  • 6 Ways to Increase Views on YouTube

    It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded to YouTube every minute.

    E-Marketing Associates- 17 readers -
  • 5 Tips for Increasing Your Hotel’s Conversion Rate

    … In this day and age, everyone is always spending a good portion of their time surfing the internet so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these 5 tips your hotel could see…

    E-Marketing Associates- 15 readers -
  • 5 Important Factors for Shooting Better Videos

    Hotels that present amazing video content on their websites and social media networks have a better chance of getting traffic and increasing their direct booking numbers. There are plenty of stats available online that show video content’s impact. Video is consumed online more than any other form of content because it is easier to connect to the viewer through motion picture.

    E-Marketing Associates- 16 readers -
  • 14 Stats that Show Why Video Marketing is Important for Hotels

    If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan. Video is the most sought-after form of content on the internet. Most of the people on the internet are viewing videos and in a few years, the majority of content online will be video. There is countless marketing research revealing the popularity and impact of video.

    E-Marketing Associates- 23 readers -
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