Direct Bookings

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …. Be sure that any information you share on your site is providing value to your potential guests. When you provide engaging content, you give users another reason to want to book direct with you. Share User Generated Content to Promote Your Property An impactful way of giving users more confidence in booking direct with you and increasing…

    Melody Ciria/ E-Marketing Associatesin Content- 16 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine the success of your website is to ask yourself if your online visitors are actually converting into bookers. Are people engaged on your site and finding what they need to decide whether to book with your hotel…

    Melody Ciria/ E-Marketing Associates- 15 readers -
  • How to Drive Qualified Traffic to Your Hotel’s Blog

    By now your hotel website should have a blog, but that’s only one step of the process. Running a blog on your hotel’s website is one of the most cost effective way to drive a steady flow of traffic and encourage direct bookings. One of the challenges that many hotels face, is the inability to effectively drive qualified traffic to their blog.

    Melody Ciria/ E-Marketing Associates- 21 readers -
  • 8 Common SEO Mistakes You Should Avoid

    … the likelihood of your site ranking higher. Actually, search engine bots are smarter than you think. If you write something on your hotel’s home page, and then regurgitate that same information on the booking page, bots will pick this up and will harm your search rankings. Google’s update, Google Panda was first introduced in 2011 and was aimed to penalize…

    E-Marketing Associatesin SEO Content Google- 25 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    …. Interesting Hotel Facts and Stats Global hotel industry total revenue (source) Hotel advertising spending is 19% of all online ad spending (source) $26.14 Billion worth of travel sales are made through smartphones or tablets (source) How Independent Hotels can Compete In this lodging industry war, independent hotels have it the toughest…

    E-Marketing Associatesin Social SEO Content- 21 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • Why you Should be Using Long Tail Keywords

    …, your website and hotel property may see a rise in traffic. Research relevant [phrases and put your long tail terms to the test. The post Why you Should be Using Long Tail Keywords appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Social SEO Content- 13 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 21 readers -
  • 6 Ways to Increase Views on YouTube

    It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded to YouTube every minute.

    E-Marketing Associates- 16 readers -
  • 5 Tips for Increasing Your Hotel’s Conversion Rate

    … In this day and age, everyone is always spending a good portion of their time surfing the internet so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these 5 tips your hotel could see…

    E-Marketing Associates- 14 readers -
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