Direct Bookings

  • 5 Simple Steps to Boosting Your Site’s Conversion Rate

    …, which is why it’s critical that you invest in high quality photography and videos. Users may not necessarily read your entire content before deciding to book with you. All it might take for someone to book with you, is if they like what they see. Give travel shoppers what they want to see while staying true to your property’s attributes…

    Melody Ciria/ E-Marketing Associatesin Content- 10 readers -
  • 3 Signs Your Hotel Website Isn’t Converting and How to Fix It

    … a user has been on your site and which pages they frequently engage with. By focusing on your site’s metrics, the better you can identify what is causing your website to lack direct bookings. Many hoteliers face the challenge of converting lookers into bookers because they have not taken the time to analyze the information readily available…

    Melody Ciria/ E-Marketing Associates- 13 readers -
  • 8 Common SEO Mistakes You Should Avoid

    …, and that all of your links work. Don’t underestimate the power of tags or titles and give yourself an extra boost by submitting your web pages to be crawled using one of the webmaster tools online. If you want more visibility for your site and more traffic to your “bookings page,” do what you can to ensure that you’re implementing the best SEO practices. The post 8 Common SEO Mistakes You Should Avoid appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin SEO Content Google- 19 readers -
  • What’s the Deal: Airbnb vs the Hotel Industry

    … There’s a new nemesis to the hotel industry and they are rapidly growing. If you haven’t heard by now, Airbnb has hoteliers flustered over the impact they’ve made in only 7 years. Over the past two years alone, the company’s value has risen over $20 Billion. As more people learn about Airbnb, hotels scramble to keep their hold on the industry…

    E-Marketing Associatesin Social SEO Content- 20 readers -
  • Developing your Hotel’s Content Marketing Voice

    … When a hotelier delivers their message on social media and in their content, the main goal is to get a reaction from the audience. That reaction can be a follower on social media, a ‘like’ or share of a blog, a visit** to the hotel site, and ultimately, the direct booking of a room from their site. Most hotel brands believe that as long…

    E-Marketing Associatesin Social SEO Content Google- 15 readers -
  • Why you Should be Using Long Tail Keywords

    … For most hoteliers, increasing their search engine ranking is highly important. It is known that, the higher your site ranks, the higher the possibility that a traveler will book directly from your site. There are plenty of tools available to help boost your website’s rank in the search results. Some of the most used tools are keywords. Keywords…

    E-Marketing Associatesin Social SEO Content- 9 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 15 readers -
  • 6 Ways to Increase Views on YouTube

    … chart to make your channel match your website. Good Titles You want to be sure that your videos have strong titles that are likely to be searched by travelers. Marketer’s are often taught that a creative title will promote more engagement, but in the case of YouTube, this is not true. If you want your video to rank highly in the Google search…

    E-Marketing Associatesin Social SEO Content Google YouTube- 12 readers -
  • 5 Tips for Increasing Your Hotel’s Conversion Rate

    … In this day and age, everyone is always spending a good portion of their time surfing the internet so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these 5 tips your hotel could see…

    E-Marketing Associates- 13 readers -
Get the top posts daily into your mailbox!
More from around the web