Direct Buys

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … and publisher that outlines the parameters of the media transaction. It is the oldest way of buying and selling media online — pioneered in 1994 by Wired Magazine’s online property, HotWired. On a technical level, there are two defining characteristics of direct orders: a direct relationship with the publisher; and a direct campaign, or line item…

    Ratko Vidakovic/ Marketing Landin Display- 24 readers -