Direct Buys

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    … in their ad server for each advertiser and/or agency with whom they work, along with a heap of other administrative minutiae. Limited Targeting: There is often very little targeting applied to direct buys. Targeting is usually limited to specific placements on the website and the geography of the visitors, with frequency caps and “even delivery” being…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
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