Direct Buys

  • Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

    …, on the publisher’s ad server. If these conditions are not both met, it is not a direct order. It’s most likely that the impressions are coming from a third party, like an ad network or demand-side platform, who either have their own direct orders or are piggybacking off someone else (e.g., an exchange). Direct orders are especially useful for negotiating…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -