Direct Mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Posts about Direct Mail
  • Americans Still Prefer Email to Social Media (Infographic)

    … Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K…

    AllFacebookin Social EMail- 31 readers -
  • Is the Gaming Industry the Next Big Marketing Channel?

    … Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is always on the lookout for the next big marketing channel to emerge–and everyone should…

    AllFacebookin Facebook Twitter- 27 readers -
  • Scout: A Service for Sending Postcards for $1 Each

    … dispatch your order to their partners to print and send. As inboxes continue to clog up with more and more emails, traditional direct mail is making a comeback. I get between a hundred and two-hundred emails every single day… but I rarely get more than a few pieces of mail. A postcard is also beneficial since there’s nothing for the recipient…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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