Direct Mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Posts about Direct Mail
  • Americans Still Prefer Email to Social Media (Infographic)

    … Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K…

    AllFacebookin Social EMail- 25 readers -
  • Scout: A Service for Sending Postcards for $1 Each

    … dispatch your order to their partners to print and send. As inboxes continue to clog up with more and more emails, traditional direct mail is making a comeback. I get between a hundred and two-hundred emails every single day… but I rarely get more than a few pieces of mail. A postcard is also beneficial since there’s nothing for the recipient…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • What is Account-Based Marketing?

    … and tactics aren’t strange and new; they’re based on the proven methods B2B marketers have used for years: Outbound prospecting with email, phone, social media and direct mail Inbound marketing with top-of-funnel content, blogging, webinars and social media engagement Digital tactics like IP-based ads and retargeting, social media advertising…

    Marketing Technology Blogin Display- 27 readers -
  • Step up Your Lead Nurturing Game

    … into a strategy that creates a true multichannel conversation to drive results—the integration of direct mail and physical gifting into your lead nurturing process. Break Through the Clutter Engaging consumers through email is essential to driving success. However, breaking through the clutter is sometimes next to impossible with email. Hundreds…

    Relevance- 6 readers -
  • Why Small Businesses Need A Website

    … or service online. Without a website they will never find you. I can assure you nobody is using the Yellow pages. If you do any traditional marketing and you have a website many of these potential customers will then visit it. Of all the traditional marketing you do, including: Networking (handing out business cards) Direct mail (postcards…

    39 Celsius Web Marketing Consulting- 8 readers -
  • Who Is the Judge of Your Marketing?

    … be yes. You’re looking to attract someone enough to see how well you like them. After a few dates, you may or may not decide to further the relationship. Getting a direct mail piece that’s hand-written may attract someone enough to open it. When I ran direct mail services, I told our clients that we had to capture someone’s attention in the short…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 3 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … is a company in the UK that sets up pop-up stores for clothing brands in a unique way — the stores are a network of shipping containers.�� For retailers, this is a creative solution for giving the customer the best (and coolest) experience, according to Lisa. Think outside the shipping container You don���t have to sell exciting products, or even…

    Erin Hogg/ MarketingSherpa Blog- 17 readers -
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