Direct Mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Posts about Direct Mail
  • Americans Still Prefer Email to Social Media (Infographic)

    … Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K…

    AllFacebookin Social EMail- 22 readers -
  • Scout: A Service for Sending Postcards for $1 Each

    … dispatch your order to their partners to print and send. As inboxes continue to clog up with more and more emails, traditional direct mail is making a comeback. I get between a hundred and two-hundred emails every single day… but I rarely get more than a few pieces of mail. A postcard is also beneficial since there’s nothing for the recipient…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • What is Account-Based Marketing?

    …, web personalization and paid lead gen Events, trade shows, partner and third-party events The big difference is in the way these tools and tactics are targeted. As Miller says: It’s not about any one tactic; it’s the mix of touches that drives success. Shifting the Focus from Persona to Account Traditional B2B marketing approaches…

    Marketing Technology Blogin Display- 25 readers -
  • Step up Your Lead Nurturing Game

    … into a strategy that creates a true multichannel conversation to drive results—the integration of direct mail and physical gifting into your lead nurturing process. Break Through the Clutter Engaging consumers through email is essential to driving success. However, breaking through the clutter is sometimes next to impossible with email. Hundreds…

    Relevance- 5 readers -
  • Why Small Businesses Need A Website

    … will convert to leads on the first visit to your site – without it you don’t have much of a chance to close the sale. Anecdotally – my wife and I used to own a retail store in the early 2000’s, it was a relatively small operation in San Diego selling unique medium to high-end furniture and home decor. We built a website that actually ranked across all…

    39 Celsius Web Marketing Consulting- 8 readers -
  • Who Is the Judge of Your Marketing?

    … studies and testimonials from the clients who get the best results. Is that deceitful? In my opinion, marketing is very much like dating. You don’t go on a date in those comfy sweats that you throw on. You take a shower, you dress up, you get your hair right and throw on some cologne… you want to look good. Are you deceitful? The perception might…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 3 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 15 readers -
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