Direct Mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Posts about Direct Mail
  • Americans Still Prefer Email to Social Media (Infographic)

    …, almost one-half of the survey participants still preferred email. Interestingly, 22 percent of the participants preferred direct mail. None of the other methods of communication–texts, social media messages, phone calls and company mobile apps–broke 10 percent. For more details, check out the infographic below. …

    AllFacebookin Social EMail- 25 readers -
  • Scout: A Service for Sending Postcards for $1 Each

    … dispatch your order to their partners to print and send. As inboxes continue to clog up with more and more emails, traditional direct mail is making a comeback. I get between a hundred and two-hundred emails every single day… but I rarely get more than a few pieces of mail. A postcard is also beneficial since there’s nothing for the recipient…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • What is Account-Based Marketing?

    … and tactics aren’t strange and new; they’re based on the proven methods B2B marketers have used for years: Outbound prospecting with email, phone, social media and direct mail Inbound marketing with top-of-funnel content, blogging, webinars and social media engagement Digital tactics like IP-based ads and retargeting, social media advertising…

    Marketing Technology Blogin Display- 27 readers -
  • Step up Your Lead Nurturing Game

    … into a strategy that creates a true multichannel conversation to drive results—the integration of direct mail and physical gifting into your lead nurturing process. Break Through the Clutter Engaging consumers through email is essential to driving success. However, breaking through the clutter is sometimes next to impossible with email. Hundreds…

    Relevance- 7 readers -
  • Why Small Businesses Need A Website

    … or service online. Without a website they will never find you. I can assure you nobody is using the Yellow pages. If you do any traditional marketing and you have a website many of these potential customers will then visit it. Of all the traditional marketing you do, including: Networking (handing out business cards) Direct mail (postcards…

    39 Celsius Web Marketing Consulting- 8 readers -
  • Who Is the Judge of Your Marketing?

    … be yes. You’re looking to attract someone enough to see how well you like them. After a few dates, you may or may not decide to further the relationship. Getting a direct mail piece that’s hand-written may attract someone enough to open it. When I ran direct mail services, I told our clients that we had to capture someone’s attention in the short…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 4 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … Omnichannel is a word that many marketers have become familiar with in the past year or so. It’s the evolution of multichannel marketing and, some argue, an overused buzzword. Lisa Butler, Head of Enterprise Solutions Enablement, eBay, agrees with that statement. In the MarketingSherpa Media Center at IRCE, she sat down with Allison Banko…

    Erin Hogg/ MarketingSherpa Blog- 17 readers -
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