Direct Mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Posts about Direct Mail
  • Americans Still Prefer Email to Social Media (Infographic)

    …, almost one-half of the survey participants still preferred email. Interestingly, 22 percent of the participants preferred direct mail. None of the other methods of communication–texts, social media messages, phone calls and company mobile apps–broke 10 percent. For more details, check out the infographic below. …

    AllFacebookin Social EMail- 31 readers -
  • Is the Gaming Industry the Next Big Marketing Channel?

    … Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is always on the lookout for the next big marketing channel to emerge–and everyone should…

    AllFacebookin Facebook Twitter- 27 readers -
  • Scout: A Service for Sending Postcards for $1 Each

    … dispatch your order to their partners to print and send. As inboxes continue to clog up with more and more emails, traditional direct mail is making a comeback. I get between a hundred and two-hundred emails every single day… but I rarely get more than a few pieces of mail. A postcard is also beneficial since there’s nothing for the recipient…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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