Direct Mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Numerous polls have found that Americans consider advertising mail to be intrusive.
Posts about Direct Mail
  • Scout: A Service for Sending Postcards for $1 Each

    … dispatch your order to their partners to print and send. As inboxes continue to clog up with more and more emails, traditional direct mail is making a comeback. I get between a hundred and two-hundred emails every single day… but I rarely get more than a few pieces of mail. A postcard is also beneficial since there’s nothing for the recipient…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • What is Account-Based Marketing?

    … and tactics aren’t strange and new; they’re based on the proven methods B2B marketers have used for years: Outbound prospecting with email, phone, social media and direct mail Inbound marketing with top-of-funnel content, blogging, webinars and social media engagement Digital tactics like IP-based ads and retargeting, social media advertising…

    Marketing Technology Blogin Display- 19 readers -
  • Step up Your Lead Nurturing Game

    … We all know that lead nurturing is a marketing best practice, but what are your plans to step up your lead nurturing activities over the next year? Better segmentation? Check. More targeted content? Check. Interactive content? Check. Those are the standard answers. How about taking your customer journey to a whole other level? Today, we’ll dive…

    Relevance- 4 readers -
  • Why Small Businesses Need A Website

    … or service online. Without a website they will never find you. I can assure you nobody is using the Yellow pages. If you do any traditional marketing and you have a website many of these potential customers will then visit it. Of all the traditional marketing you do, including: Networking (handing out business cards) Direct mail (postcards…

    39 Celsius Web Marketing Consulting- 8 readers -
  • Who Is the Judge of Your Marketing?

    … be yes. You’re looking to attract someone enough to see how well you like them. After a few dates, you may or may not decide to further the relationship. Getting a direct mail piece that’s hand-written may attract someone enough to open it. When I ran direct mail services, I told our clients that we had to capture someone’s attention in the short…

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Direct Mail & Email Marketing: Better Together

    … It is often easy when pursuing a digital marketing campaign to forget about the importance of offline marketing. According to a February 2014 study by Ascend2 and Netprospex, only 25% of B2B marketers worldwide have direct mail that is integrated with email campaigns. Email marketing is great, but by and large the open rates on an email…

    Austin Paley/ ROI Factor Blogin EMail- 3 readers -
  • Ecommerce: Going beyond omnichannel for creative customer experiences

    … be a B2C company, to find creative ways to allow your customers to shop the way they want and get them excited about your brand. Prisma, a B2B marketing services provider, took its clients on a road trip��with a multichannel campaign that resulted in a 45% response rate. The marketers sent direct mail pieces and emails that reflected their campaign…

    Erin Hogg/ MarketingSherpa Blog- 13 readers -
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