Direct Market

The direct market is the dominant distribution and retail network for North American comic books. It consists of one dominant distributor and the majority of comics specialty stores, as well as other retailers of comic books and related merchandise. The name is no longer a fully accurate description of the model by which it operates, but derives from its original implementation: retailers bypassing existing distributors to make "direct" purchases from publishers. The defining characteristic of the direct market is non-returnability: unlike bookstore and newsstand distribution, direct-market distribution prohibits distributors and retailers from returning their unsold merchandise for refunds.
Posts about Direct Market
  • CES 2015: The Big Trends That Should Matter To Marketers

    … appliances (e.g. usage patterns for direct market research purposes), or sizable discounts from a grocery store chain for sharing refrigerator data (e.g. the refrigerator senses when the user is running low on orange juice and automatically applies an exclusive coupon on their loyalty card). Wearables 2014 was the year in which more of the biggest device…

    Andrew Waber/ Marketing Land- 20 readers -