Direct Market

The direct market is the dominant distribution and retail network for North American comic books. It consists of one dominant distributor and the majority of comics specialty stores, as well as other retailers of comic books and related merchandise. The name is no longer a fully accurate description of the model by which it operates, but derives from its original implementation: retailers bypassing existing distributors to make "direct" purchases from publishers. The defining characteristic of the direct market is non-returnability: unlike bookstore and newsstand distribution, direct-market distribution prohibits distributors and retailers from returning their unsold merchandise for refunds.
Posts about Direct Market
  • CES 2015: The Big Trends That Should Matter To Marketers

    … of players like Nest (now a division of Google) and Comcast, and the topic was generally regarded as the largest trend going into CES. It’s easy to see why this is such a hot topic. More and more products now embed Internet connectivity, and companies like Bosch, ADT, Lowes, network operators, and many others are looking to become gatekeepers…

    Andrew Waber/ Marketing Land- 21 readers -
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