Direct Marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.Direct marketing messages emphasize a focus on the customer, data, and accountability.
Posts about Direct Marketing
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Be Fed How’d we get here? As my colleague John Pinson points out, a lot of it has to do with the rise of marketing automation platforms such as Marketo and Eloqua. Previously, “content” consisted of whitepapers or case studies, PR-crafted feature stories, direct mail/email campaigns, advertorials and other old-school forms. But content wasn’t regarded…

    Steve Dille/ Marketing Landin EMail Content How To's- 21 readers -
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    … "How many impressions can we expect?" "What kind of reach numbers will this get us?" For any of us who direct marketing campaigns, we hear those questions over and over again as we discuss program tactics with our client partners. However, if we want to ensure program success and deliver results that really matter to the C-suite, we need…

    MarketingProfs- 14 readers -
  • Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

    … serving up "the right message, the right offer, to the right person at the right time" for years. And the legacy of many of the automation tools has to do with the legacy of email marketing tools, which is only a derivative of old snail mail direct marketing. Now, they are just catching up trying desperately to do a better job of capturing inbound…

    MarketingProfs- 18 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … that have only reached the homepage and have not gone further into the site Educate audience more about your products Branded Top Search Campaigns This is usually not recommended since bidding on search terms can be expensive and does not generate the required ROI at this level of the funnel. Eg – ‘Is Thailand affordable’ This searcher needs…

    PPC Heroin Paid Search EMail Twitter- 10 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … functional areas. Business Intelligence: This often includes representatives from traditional business intelligence, ad-hoc analysis, shared analytics & data services, data modeling, and operations groups. Customer: This may include individuals from direct marketing, customer lifecycle management, customer loyalty, CRM, and consumer insights teams…

    David Booth/ Marketing Land- 29 readers -
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