Direct Marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.Direct marketing messages emphasize a focus on the customer, data, and accountability.
Posts about Direct Marketing
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop retailers to the biggest brands on the planet, content in all its many forms has been anointed king, whether it’s your blog, site content, viral video, e-book or any of the other multifold formats that fit under…

    Steve Dille/ Marketing Landin EMail Content How To's- 28 readers -
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    … "How many impressions can we expect?" "What kind of reach numbers will this get us?" For any of us who direct marketing campaigns, we hear those questions over and over again as we discuss program tactics with our client partners. However, if we want to ensure program success and deliver results that really matter to the C-suite, we need…

    MarketingProfs- 18 readers -
  • Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

    … serving up "the right message, the right offer, to the right person at the right time" for years. And the legacy of many of the automation tools has to do with the legacy of email marketing tools, which is only a derivative of old snail mail direct marketing. Now, they are just catching up trying desperately to do a better job of capturing inbound…

    MarketingProfs- 20 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    …. The bottom would focus on SEM, remarketing, Product listing ads, and other forms of direct marketing. Full Funnel Targeting From Within One Console – AdWords Using different strategies and different tools is important but can become overwhelming and require large amounts of resources to manage. One of the biggest advantages of paid search…

    PPC Heroin Paid Search EMail Twitter- 15 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … functional areas. Business Intelligence: This often includes representatives from traditional business intelligence, ad-hoc analysis, shared analytics & data services, data modeling, and operations groups. Customer: This may include individuals from direct marketing, customer lifecycle management, customer loyalty, CRM, and consumer insights teams…

    David Booth/ Marketing Land- 36 readers -