Direct Marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.Direct marketing messages emphasize a focus on the customer, data, and accountability.
Posts about Direct Marketing
  • (Dis)Content Marketing: How To Survive The Shakeout

    … Be Fed How’d we get here? As my colleague John Pinson points out, a lot of it has to do with the rise of marketing automation platforms such as Marketo and Eloqua. Previously, “content” consisted of whitepapers or case studies, PR-crafted feature stories, direct mail/email campaigns, advertorials and other old-school forms. But content wasn’t regarded…

    Steve Dille/ Marketing Landin EMail Content How To's- 28 readers -
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    … facing today's brand managers: Launching a new product Changing brand perceptions Driving sales to a particular retailer Generating interest in a no-news cycle Proving out sales at key retailers Expanding sales to a new demographic Stemming customer attrition Answering brand detractors Traditional Measurement Approaches Present Challenges…

    MarketingProfs- 18 readers -
  • Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense

    … serving up "the right message, the right offer, to the right person at the right time" for years. And the legacy of many of the automation tools has to do with the legacy of email marketing tools, which is only a derivative of old snail mail direct marketing. Now, they are just catching up trying desperately to do a better job of capturing inbound…

    MarketingProfs- 20 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    …. The bottom would focus on SEM, remarketing, Product listing ads, and other forms of direct marketing. Full Funnel Targeting From Within One Console – AdWords Using different strategies and different tools is important but can become overwhelming and require large amounts of resources to manage. One of the biggest advantages of paid search…

    PPC Heroin Paid Search EMail Twitter- 15 readers -
  • Why Your 2015 Plan Needs To Include Data & Analytics Governance

    … good that you’re simply drowning in it. Today, formal governance with respect to data and analytics is not only a necessity when it comes to keeping your head above water, it can also become a true competitive advantage as others struggle to deal with and leverage their data to make better decisions. Putting in place a central data and analytics…

    David Booth/ Marketing Land- 34 readers -
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