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    • It Pays to Provide Customer Service via Twitter (Report)

      Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science. Key findings of the study included: Customers who receive responses when they tweet businesses are willing to spend 3 percent to 20 percent more on average-priced items from those businesses in the future.

      David Cohen/ AllTwitterin Social Twitter- 9 readers -
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