Direct Response

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 28 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … that they’re getting exclusive content or limited edition offers. Ads that provide special access or discounts create a sense of urgency that drives clicks and purchases. As you can see, Gilt has infused its link ad with motivating language: “70% off,” “insider access,” and “Join Gilt today.” By indicating that these deals are available only to Gilt’s…

    Nanigansin Facebook- 17 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 17 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … different benefits to different buyer personas. As you can see, each ad targets a different kind of use case: solo adventure, business trip, or romantic getaway. Combined with Twitter’s wide arsenal of targeting capabilities, these ads can inspire all sorts of audiences to click through to the IHG Rewards Club site. 4. Booking.com Lands The Landing Page…

    Nanigansin Social- 16 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 24 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

    …Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks…

    Nanigansin Social Twitter- 13 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    …. With event targeting, Twitter offers advertisers a way to reach the 313 million users who regularly flock to the site to chat about the day’s hottest happenings. Here’s how advertisers can use Twitter advertising to join the conversation surrounding live events. What Is Twitter Event Targeting? Event targeting allows advertisers to easily leverage…

    Nanigansin Social Twitter- 21 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
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