Direct Response

    • 4 Retailers Driving Digital Sales With Winning Facebook Ads

      Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units — such as carousel ads, video ads, c ...

      Nanigansin Facebook- 7 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 10 readers -
  • 5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

    Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Need toys for your dog, snacks for your office, or new clothes for your job interview? You can get all these things and more delivered straight to your door. Mail subscription services are all the rage these days, and nowhere is that more apparent ...

    Nanigans- 12 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … to spot the jetsetters. Because many people on Facebook, Instagram and Twitter already have travel on the brain, these social media channels are the perfect place for travel companies to advertise. Thanks to a wide range of available ad units, powerful targeting capabilities, and direct response elements like call to action buttons, travel…

    Nanigansin Social- 7 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 10 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 9 readers -
  • The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

    …Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks and drive revenue for your business on Twitter. The Complete Guide To Direct Response Advertising On Twitter from Nanigans Want to learn more […]…

    Nanigansin Social Twitter- 11 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    … the best response, so you can put the most budget behind ads that you know will perform well. If your business will already be running non-social ads during a particular event, be sure to tie your Twitter ads into that campaign as well. For example, if your business will be running a TV ad during an event like the Grammys, make sure your Twitter ads…

    Nanigansin Social Twitter- 10 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 22 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 13 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 9 readers -
Get the top posts daily into your mailbox!
More from around the web