Direct Response

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 23 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … or risk getting left behind. AdRoll CMO and president Adam Berke says marketing technology will bring even more democratization for video: Advances in marketing tech that have made tools cheaper, more effective and more accurate give small and midsized marketers access to sophisticated, powerful technology without requiring the budget…

    AllTwitterin Google Facebook Twitter- 43 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s how four retailers are taking full advantage of Facebook’s ad offerings: 1. JustFab Tailors Its Ad Targeting Precise targeting is a vital part of making your ad…

    Nanigansin Facebook- 13 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 16 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … to spot the jetsetters. Because many people on Facebook, Instagram and Twitter already have travel on the brain, these social media channels are the perfect place for travel companies to advertise. Thanks to a wide range of available ad units, powerful targeting capabilities, and direct response elements like call to action buttons, travel…

    Nanigansin Social- 14 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … products, deals need to be front-and-center in your ads. Creating a sense of urgency by emphasizing limited-time or exclusive promotions is also a motivating factor in getting people to click. CVS Pharmacy‘s Instagram ad creatively links every picture in the carousel into one extended image, prompting users to swipe left to get the complete…

    Nanigansin Social- 22 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 10 readers -
  • The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

    …Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks and drive revenue for your business on Twitter. The Complete Guide To Direct Response Advertising On Twitter from Nanigans Want to learn more […]…

    Nanigansin Social Twitter- 13 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Twitter’s newsy nature makes it the ultimate hub of real-time buzz. Whether it’s the Olympics, the Oscars, breaking news or the latest music festival, Twitter is the place for discussing events as they happen…

    Nanigansin Social Twitter- 19 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
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