Direct Response

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … “in the coming weeks,” Instagram said, adding that more direct-response options will follow “in the coming months.” In addition to the brands mentioned above, accommodations network Airbnb has been testing the sound-on format with its Trips on Airbnb series of 15-second videos aimed at connecting travelers with local experts by interest, and its global…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 53 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units…

    Nanigansin Facebook- 22 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 17 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … to spot the jetsetters. Because many people on Facebook, Instagram and Twitter already have travel on the brain, these social media channels are the perfect place for travel companies to advertise. Thanks to a wide range of available ad units, powerful targeting capabilities, and direct response elements like call to action buttons, travel…

    Nanigansin Social- 16 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 26 readers -
  • Twitter Introduces Website Conversions Objective

    … target your audience and measure conversions and to the Twitter Audience Platform to help you reach that audience wherever they are (even if they’re not logged in on Twitter). We’re now also leveraging TellApart’s expertise in predictive shopping and bidding to help you reach the right audience to maximize conversions on your site. Advertisers: What are your thoughts on the changes Twitter announced Wednesday? …

    David Cohen/ AllFacebookin Social Twitter Retargeting- 13 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Twitter’s newsy nature makes it the ultimate hub of real-time buzz. Whether it’s the Olympics, the Oscars, breaking news or the latest music festival, Twitter is the place for discussing events as they happen…

    Nanigansin Social Twitter- 23 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … driving in-store purchase of lower-priced products, as opposed to direct-response advertising objectives. For direct-response ads selling products, online measurement is clearer from impression to purchase, and more specific targeting, even though it is more expensive, usually makes sense. Now many of the CPG brand marketers, such as P&G…

    AllFacebookin Facebook- 22 readers -
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