Direct Response

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … “in the coming weeks,” Instagram said, adding that more direct-response options will follow “in the coming months.” In addition to the brands mentioned above, accommodations network Airbnb has been testing the sound-on format with its Trips on Airbnb series of 15-second videos aimed at connecting travelers with local experts by interest, and its global…

    David Cohen/ AllTwitterin Social- 18 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 30 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s how four retailers are taking full advantage of Facebook’s ad offerings: 1. JustFab Tailors Its Ad Targeting Precise targeting is a vital part of making your ad…

    Nanigansin Facebook- 11 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 13 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … a personal, intimate nature, it makes sense that ads incorporating that same style resonate with audiences. Instead of promoting products or services with broad strokes, try communicating the value of your travel brand by showcasing how it impacts individuals. Airbnb uses a Facebook video ad to tell the story of one family exploring the wide variety…

    Nanigansin Social- 13 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 15 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 10 readers -
  • The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

    …Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks and drive revenue for your business on Twitter. The Complete Guide To Direct Response Advertising On Twitter from Nanigans Want to learn more […]…

    Nanigansin Social Twitter- 13 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    …. With event targeting, Twitter offers advertisers a way to reach the 313 million users who regularly flock to the site to chat about the day’s hottest happenings. Here’s how advertisers can use Twitter advertising to join the conversation surrounding live events. What Is Twitter Event Targeting? Event targeting allows advertisers to easily leverage…

    Nanigansin Social Twitter- 17 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
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