Direct Response

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … and measurement capabilities for those brands. The ads will also be sound-on, and Instagram said in its blog post: With roughly 70 percent of watched Stories being sound-on, this immersive, full screen nature creates an intimacy with people like never before. The new ads will roll out globally on the reach objective and to all interfaces…

    David Cohen/ AllTwitterin Social- 14 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 27 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    …. JustFab uses targeting to ensure that its ad for wedding fashion reaches the right audience of newly engaged Facebook users. After all, sending an ad for wedding-related products to a user who isn’t engaged or is already married is a waste of ad spend. By creating ads that specifically address an important life event like marriage, JustFab increases…

    Nanigansin Facebook- 10 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

    Nanigans- 13 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … companies and OTAs have a massive opportunity to not only show off their destinations and vacation packages, but drive real revenue through hotel bookings and flight reservations. Ready to embark on a social advertising journey? Follow the lead of these four travel companies who are going the extra mile with their ads on Facebook, Instagram and Twitter…

    Nanigansin Social- 11 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 15 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 10 readers -
  • The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

    …Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks…

    Nanigansin Social Twitter- 13 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    … the best response, so you can put the most budget behind ads that you know will perform well. If your business will already be running non-social ads during a particular event, be sure to tie your Twitter ads into that campaign as well. For example, if your business will be running a TV ad during an event like the Grammys, make sure your Twitter ads…

    Nanigansin Social Twitter- 16 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
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