Direct Response

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … “in the coming weeks,” Instagram said, adding that more direct-response options will follow “in the coming months.” In addition to the brands mentioned above, accommodations network Airbnb has been testing the sound-on format with its Trips on Airbnb series of 15-second videos aimed at connecting travelers with local experts by interest, and its global…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units…

    Nanigansin Facebook- 20 readers -
  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    … Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer…

    Nanigans- 17 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels…

    Nanigansin Social- 16 readers -
  • 4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left…

    Nanigansin Social- 25 readers -
  • Twitter Introduces Website Conversions Objective

    … target your audience and measure conversions and to the Twitter Audience Platform to help you reach that audience wherever they are (even if they’re not logged in on Twitter). We’re now also leveraging TellApart’s expertise in predictive shopping and bidding to help you reach the right audience to maximize conversions on your site. Advertisers: What are your thoughts on the changes Twitter announced Wednesday? …

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    …. With event targeting, Twitter offers advertisers a way to reach the 313 million users who regularly flock to the site to chat about the day’s hottest happenings. Here’s how advertisers can use Twitter advertising to join the conversation surrounding live events. What Is Twitter Event Targeting? Event targeting allows advertisers to easily leverage…

    Nanigansin Social Twitter- 22 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 22 readers -
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