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… Total Facebook ad spending by 4C clients in the fourth quarter of 2015 more than doubled year-over-year, driven by direct-response advertisers. 4C, a Facebook Marketing Partner, found that despite the surge in ad spending on the social network, click-through rates and cost per click were relatively flat, adding that this meant Facebook…
… findings from Kinetic Social included: Video ads continued to perform well, with the lowest eCPC among all ad types and high CTRs. The opposite was true for link ads, however, due to advertisers’ emphasis on conversions over clicks. There was a 40 percent drop-off for video ads that lasted longer than 30 seconds. Carousel ads continued…
By David Cohen on Feb. 3, 2015 - 4:45 PM Goodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile: Those were the major findings by Kinetic Social, a Facebook Preferred Marketing Developer, in an analysis of its clients’ fourth-quarter-2014 advertising campaigns on Facebook and Twitter.