Direct-Response Ads

  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    By David Cohen on Feb. 3, 2015 - 4:45 PM Goodbye, engagement; hello, direct-response ads; and a big hello to video ads and mobile: Those were the major findings by Kinetic Social, a Facebook Preferred Marketing Developer, in an analysis of its clients’ fourth-quarter-2014 advertising campaigns on Facebook and Twitter.

    David Cohen/ AllFacebook- 21 readers -
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