Direct Response Advertising

  • The State Of Digital Marketing In 2015

    … for those experienced with SEO & SEM plus a welcoming environment for beginners. Learn more! About The Author James Green is chief executive officer at search retargeting leader Magnetic charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure. (Some images used under license from Shutterstock.com.)…

    James Green/ Marketing Landin Display- 20 readers -
  • Recharge Your Remarketing With 5 Tips For Q4

    I’ll be honest: as a marketer, I love remarketing. A controversial opinion, I know. But it’s so novel, so versatile, and (usually) performs so well that I can’t help but feel compelled to write a love letter to it every once in awhile. (Which I have. Several times.) However, to get the most of your remarketing efforts, you can’t just set it and forget it — it needs some car ...

    Eric Couch/ Search Engine Land- 14 readers -
  • The Case For Two CMOs

    Thomas Young lived from 1773 to 1829. To say he was a scholar is an understatement, since during his lifetime he “made notable scientific contributions to the fields of vision, light, solid mechanics, energy, physiology, language, musical harmony, and Egyptology.” Young’s knowledge was so vast, in fact, that he is often referred to as “the last man who knew everything.

    David Rodnitzky/ Marketing Land- 13 readers -
  • Webinar: How to measure success in programmatic branding

    … to brand marketers? What are the metrics that will determine brand success in a programmatic world? How can programmatic address reach, resonance, and reaction measurement. Start Time: Oct 29, 2014 2:00 PM EDT End Time: Oct 29, 2014 3:00 PM EDT Programmatic emerged from direct response advertising. Now that digital brand advertising is reaching…

    Digidayin How To's- 7 readers -
  • Why Aren’t You Using Video?

    … ads don’t, and how to best utilize video for direct response advertising. Also find out what types of video campaigns are successful, what types of inventory are available through engage:BDR, what scale they’re on and where it’s going, and how you can create simple video ads without having your own assets. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 13 readers -
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