Direct Response Advertising

  • The State Of Digital Marketing In 2015

    … to reduce the duplication of work and improve accountability, measurability and efficiency. The more interesting trend to watch will be how much media will switch to RTB. Over time, it’s likely that 100% of direct response advertising will be bought in real time; but how far up the funnel this trend will go remains to be seen. There will always…

    James Green/ Marketing Landin Display- 21 readers -
  • Recharge Your Remarketing With 5 Tips For Q4

    I’ll be honest: as a marketer, I love remarketing. A controversial opinion, I know. But it’s so novel, so versatile, and (usually) performs so well that I can’t help but feel compelled to write a love letter to it every once in awhile. (Which I have. Several times.) However, to get the most of your remarketing efforts, you can’t just set it and forget it — it needs some car ...

    Eric Couch/ Search Engine Land- 17 readers -
  • The Case For Two CMOs

    … about direct response advertising, and I’m sure that they have an equally dismissive view of the efficacy of my craft. So what happens when you hire a CMO with great brand marketing experience? He or she focuses their time and budget on what they know, at the expense of direct marketing programs. A few years back, I noted that Ford had spent $5…

    David Rodnitzky/ Marketing Landin Paid Search EMail Google- 14 readers -
  • Webinar: How to measure success in programmatic branding

    … to brand marketers? What are the metrics that will determine brand success in a programmatic world? How can programmatic address reach, resonance, and reaction measurement. Start Time: Oct 29, 2014 2:00 PM EDT End Time: Oct 29, 2014 3:00 PM EDT Programmatic emerged from direct response advertising. Now that digital brand advertising is reaching…

    Digidayin How To's- 7 readers -
  • Why Aren’t You Using Video?

    … ads don’t, and how to best utilize video for direct response advertising. Also find out what types of video campaigns are successful, what types of inventory are available through engage:BDR, what scale they’re on and where it’s going, and how you can create simple video ads without having your own assets. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 13 readers -
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