Direct Response Advertising

  • The State Of Digital Marketing In 2015

    … to reduce the duplication of work and improve accountability, measurability and efficiency. The more interesting trend to watch will be how much media will switch to RTB. Over time, it’s likely that 100% of direct response advertising will be bought in real time; but how far up the funnel this trend will go remains to be seen. There will always…

    James Green/ Marketing Landin Display- 25 readers -
  • The Case For Two CMOs

    … about direct response advertising, and I’m sure that they have an equally dismissive view of the efficacy of my craft. So what happens when you hire a CMO with great brand marketing experience? He or she focuses their time and budget on what they know, at the expense of direct marketing programs. A few years back, I noted that Ford had spent $5…

    David Rodnitzky/ Marketing Landin Paid Search EMail Google- 18 readers -
  • Webinar: How to measure success in programmatic branding

    Beyond Direct Response: How to Measure Success in Programmatic Branding Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels.

    Digiday- 7 readers -
  • Why Aren’t You Using Video?

    … ads don’t, and how to best utilize video for direct response advertising. Also find out what types of video campaigns are successful, what types of inventory are available through engage:BDR, what scale they’re on and where it’s going, and how you can create simple video ads without having your own assets. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 15 readers -
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