Direct Response Advertising

  • The State Of Digital Marketing In 2015

    … Advertising Will Grow The opportunities for personalized advertising will continue to grow as the adoption of apps, location based advertising and dynamic creative optimization (DCO) increases. There are so many data elements available to advertisers, enabling them to transform generic advertising into relevant marketing in real time, regardless…

    James Green/ Marketing Landin Display- 23 readers -
  • The Case For Two CMOs

    … it impossible to claim that any one person could know everything. Indeed, even if we limit the scope of inquiry to just marketing, it is no longer possible to “know everything” about marketing. It may even be a stretch to say that one person knows everything about search engine marketing (SEM), or even just Google AdWords! And yet, companies hire a Chief…

    David Rodnitzky/ Marketing Landin Paid Search EMail Google- 15 readers -
  • Webinar: How to measure success in programmatic branding

    … to brand marketers? What are the metrics that will determine brand success in a programmatic world? How can programmatic address reach, resonance, and reaction measurement. Start Time: Oct 29, 2014 2:00 PM EDT End Time: Oct 29, 2014 3:00 PM EDT Programmatic emerged from direct response advertising. Now that digital brand advertising is reaching…

    Digidayin How To's- 7 readers -
  • Why Aren’t You Using Video?

    … ads don’t, and how to best utilize video for direct response advertising. Also find out what types of video campaigns are successful, what types of inventory are available through engage:BDR, what scale they’re on and where it’s going, and how you can create simple video ads without having your own assets. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 13 readers -