Direct-Response Marketing

  • How to Plan for Life after the GDN’s Interest Category Marketing

    … (conversion rate) for direct-response marketing. In moving marketers away from ICM, Google is pushing three alternatives: affinity audiences, custom affinity audiences, and in-market audiences. The first two are designed for brand-awareness volume; the third is a direct-response play for which we’ve already seen good results. Here’s how they break…

    3Q Digitalin Paid Search Google How To's- 5 readers -
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