Dirty Data

  • Solving the Dirty Data Problem in Location-Based Advertising

    …. Estimating location to a broad block level area or zip code depletes both profitability and performance. For example, advertisers trying to target “New Parents” could waste their inventory on broad location points instead of focusing on the segmented, and accurately targeted, audience they want to reach, i.e., frequent visits to Babies R Us. One…

    David Hirschman/ Street Fight- 14 readers -
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