Dirty Data

  • Solving the Dirty Data Problem in Location-Based Advertising

    … those consumers at a time and place when ads delivered by brands are most relevant. Accurate location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers. It should all work perfectly. Right? So why do brands see clicks from Asia when setting a targeted preference for New York…

    David Hirschman/ Street Fight- 13 readers -
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