Dirty Data

  • Solving the Dirty Data Problem in Location-Based Advertising

    … was IP address. Using Skyhook’s Hyperlocal IP, which positions over one billion IP addresses worldwide, often within 100 meters, MEDIATA could offer more contextually relevant mobile ads to their customers. With access to Wi-Fi, GPS, cell tower and device accelerometer data, MEDIATA could get a much better picture of the landscape, and deliver…

    David Hirschman/ Street Fight- 15 readers -